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The road to $25 billion01 / 28 / 13Without inside access to the NFL’s books, it’s tough to know exactly how to create a pie chart for the league’s $9.5 billion of revenue in 2012. We do know from the 2011 season that of the year’s nearly $9.4 billion in revenue, $5.5 billion (58.5 percent) came from national... |
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No room at Indy
Sports marketer Larry Rothstein has been entertaining clients at the Super Bowl since 1998, but the asking price on hotel rooms in and around Indianapolis this year caught him off guard. “I can’t get anything downtown without taking ...
Tags: Super Bowl
Park it in Indy
The mottos of the two biggest online parking vendors in sports sum up the scene for the 150,000 fans expected to converge on Indianapolis this week. ParkWhiz: You have guaranteed seats. Why not guaranteed parking? Click and Park: Your Space is Ready When You Are ...
Tags: Super Bowl
NFL season flashback
March 12 ■ The NFL lockout begins, shortly after the NFL Players Association decertifies and funds an antitrust lawsuit against the league. “At his heart Roger can be a cold son of a bitch. I think the people on the other side of the negotiating table are going to hear that in the comin ...
Tags: Super Bowl
NFL labor deal paying off
For years leading up to last year’s labor standoff between the NFL and its players, the league insisted that without economic and structural changes, the sport might regress. So how have the league, teams and players fared financially after the first season of the 10-year labor agreement? ...
Tags: Super Bowl
Party planners find pluses, challenges in Indy
There are some of the same complaints about pricing and availability of party space in Indianapolis this week as there are about hotel rooms. However, for the most part, hospitality veterans are cheered by a Midwestern, downtown location, where peo ...
Tags: Super Bowl
Brands expand to fill some downtown spaces
NFL sponsors are set to roll out their Super Bowl activation in downtown Indianapolis by taking over hotels, increasing support of Media Day and even offering tickets to Radio Row. Budweiser is taking over a local hotel and rechristening it as t ...
Tags: Super Bowl
