Featured Story

Will Pepsi return as halftime sponsor?

Published in SportsBusiness Journal on 02 / 15 / 16

After sponsoring the Super Bowl halftime show for the past four years, the buzz among sports marketers in San Francisco was whether this will be Pepsi’s final year attaching its name to the high-profile event. Coldplay was the featured act during this year’s show, but it was clear tha...

Read More

Tags: Super Bowl

More Stories

02/01/16
SB research: Halftime acts

Changing up the act Game Halftime I University of Arizona and University of Michigan bands II Grambling University band ...

Tags: Super Bowl, Research and Ratings

02/01/16
No shortage of options for hospitality

The convergence of two potent forces — San Francisco’s reputation as one of America’s leading tourism destinations, and the NFL’s relentless hype around Super Bowl 50 — made this a goldmine for hospitality providers. ...

Tags: Super Bowl

02/01/16
Super Bowl: 50 memorable moments

Photo by: GETTY IMAGES KING OF POP In hindsight, perhaps only the King of Pop could permanently redefine the halftime show in only 12 minutes. After 26 years of marching bands a ...

Tags: Super Bowl

02/01/16
Sponsors go deep on activation

NFL corporate sponsors are once again attempting a near-impossible task: cutting through the barrage of marketing messages in a Super Bowl host city. Visa’s downtown San Francisco headquarters will be lit up nightly with dig ...

Tags: Super Bowl, Marketing and Sponsorship

02/01/16
Players will take ‘tech tour’

NFL Players Association player leaders and other NFL players will visit some major Silicon Valley corporations, including Uber, Facebook and Intel this week. What union officials are calling the “tech tour” was NFLPA President Eric Winston’s idea. “After the Super Bowl ...

Tags: Labor and Agents, Super Bowl

02/01/16
‘NFL Honors’ grows into marquee event

Difficult as it is to believe, five years ago, the NHL had an annual televised awards show and the NFL did not. The NFL’s biggest awards were adjudicated by The Associated Press and awarded with all the glory and impact a press release could deliver. In 2011, league officials were looking t ...

Tags: Events and Attractions, Super Bowl

02/01/16
Memories: Leigh Steinberg

LEIGH STEINBERG Steinberg Sports & Entertainment The well-known agent has attended 19 Super Bowls. W arren Moon and I attended my first game in 1983. He was still playing in the CFL and that game reinforced his belief that he belonged as an NFL starter. In 1986, I had my fir ...

Tags: Super Bowl

02/01/16
Driving the market for appearances

The NFL Players Association has booked more than 675 paid appearances for players at events around this week’s Super Bowl, the highest number ever. Appearances are up by more than 20 percent over last year’s Super Bowl in Arizona and the Super Bowl two years ago in New York, said Ahma ...

Tags: Labor and Agents, Super Bowl

02/01/16
SB research: TV ratings

A CBS camerman watches the action at Super Bowl I, which was simulcast on NBC. Photo by: CBS There is much talk and speculation each year regarding the size of the Super Bowl audience. For ex ...

Tags: Super Bowl, Research and Ratings

02/01/16
Memories: Jim Steeg

JIM STEEG Former NFL senior vice president of special events Steeg was best known as the Super Bowl czar while serving as the NFL’s point person in organizing the event. He worked 27 Super Bowls and attended one other (Super Bowl X) as a spectator. T he Super Bowl evolved in ...

Tags: Super Bowl

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug