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First Look podcast: Feb. 6, 2017

Published in SportsBusiness Journal on 02 / 06 / 17

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Tags: Super Bowl

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02/01/16
Stadium site will play into transit plan

Light rail trains will bring as many as 12,000 riders to Levi’s Stadium in Santa Clara. Photo by: GETTY IMAGES It causes the greatest consternation before a Super Bowl: traffic. ...

Tags: Facilities, Super Bowl

02/01/16
Super Bowl 50: Table of contents

• No shortage of options for hospitality providers • Super Bowl plays big role in secondary ticket market •   Sponsors go deep with activation • Parties ev ...

Tags: Super Bowl

02/01/16
Memories: Gil Brandt

GIL BRANDT Gil Brandt has been to every Super Bowl. He was vice president of player personnel for the Dallas Cowboys from 1960 until 1989. During that time, the Cowboys were in five Super Bowls. Brandt now writes for NFL.com and advises the NFL on which prospects to invite to the NFL draf ...

Tags: Super Bowl

02/01/16
Merch sales expected to set record

It’s bigger and more posh than ever, and all the gold within should produce an unprecedented shimmer. Sure, it’s Super Bowl 50, so the same might be said of nearly everything tied to the championship this week in San Francisco. This year’s licensed-product area at the NFL Experi ...

Tags: Super Bowl, Marketing and Sponsorship

02/01/16
SB research: Advertising

Over the past 20 years, Super Bowl viewers have gone from being inundated with food and beverage commercials to cars and tech, according to SportsBusiness Journal analysis of Kantar Media data. From 1995-98, Pepsi’s sodas and snacks ...

Tags: Super Bowl, Research and Ratings

02/01/16
Memories: Arlen Kantarian

ARLEN KANTARIAN Kantarian Sports Group Kantarian has attended 30 of the last 35 Super Bowls. He was NFL vice president of marketing for eight years, and as executive vice president, and later CEO, of Radio City Music Hall he was executive producer of three Super Bowl halftime shows ...

Tags: Super Bowl

02/01/16
Parties still crank it up

This will likely be the last year DirecTV will celebrate its brand at the Super Bowl. The AT&T acquisition has most betting that the DTV brand will disappear, but its 9-year-old party, which has grown from a beach bash on Miami Beach to a series of ticketed concerts this year, will undoubtedly l ...

Tags: Super Bowl, Events and Attractions

02/01/16
SB research: Halftime acts

Changing up the act Game Halftime I University of Arizona and University of Michigan bands II Grambling University band ...

Tags: Super Bowl, Research and Ratings

02/01/16
No shortage of options for hospitality

The convergence of two potent forces — San Francisco’s reputation as one of America’s leading tourism destinations, and the NFL’s relentless hype around Super Bowl 50 — made this a goldmine for hospitality providers. ...

Tags: Super Bowl

02/01/16
Super Bowl: 50 memorable moments

Photo by: GETTY IMAGES KING OF POP In hindsight, perhaps only the King of Pop could permanently redefine the halftime show in only 12 minutes. After 26 years of marching bands a ...

Tags: Super Bowl

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