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The road to $25 billion

01 / 28 / 13

Without inside access to the NFL’s books, it’s tough to know exactly how to create a pie chart for the league’s $9.5 billion of revenue in 2012. We do know from the 2011 season that of the year’s nearly $9.4 billion in revenue, $5.5 billion (58.5 percent) came from national...

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Tags: In-Depth, Super Bowl, Leagues and Governing Bodies

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01/21/13
Super Bowl: It takes a village

Starting with next week’s affair in New Orleans, the NFL will require all Super Bowl host cities to offer a themed, downtown-like village as a destination that can be branded Super Bowl Boulevard. After the success of last year’s Super Bowl in Indianapolis, an event that won rave revi ...

Tags: Events and Attractions, Super Bowl

01/30/12
Next up for the NFL

Last year entering the Super Bowl, the NFL was confronting labor strife and media contracts that needed renewing. Both are now in the rearview mirror. This year the issues are a bit less weighty, but the league, while hitting on most cylinders, still has its share of challenges. Here is a brief loo ...

Tags: Super Bowl

01/30/12
Rematch inspires high licensing expectations

Everyone looks for comparables when making a business evaluation, but the last time there was a rematch in the Super Bowl was 1993-94, when the Buffalo Bills played the Dallas Cowboys at the end of the Bills’ remarkable zero-for-four Super Bo ...

Tags: Super Bowl

01/30/12
Miles: Indy is ready

Mark Miles for 15 years was the first CEO of the modern ATP, leaving in 2006 to head up the nonprofit Central Indiana Corporate Partnership, a regional coalition of CEOs of Central Indiana employers and leaders of universities. In 2008, he became chairman of the Indianapolis Super Bowl Host Committ ...

Tags: Super Bowl

01/30/12
For Ann Mara, a rare turn in the spotlight

Ann Mara stepped out of the shadows and into the realm of Internet sensation earlier this month, good-naturedly scolding Fox personality Terry Bradshaw on air in the locker room after her New York Giants’ NFC championship win for never picking her team. Mara and Joan Tisch actually co-own t ...

Tags: Super Bowl

01/30/12
Chef is part of Giants culture

Three days after the New York Giants won their last Super Bowl matchup against the New England Patriots, quarterback Eli Manning and offensive lineman Shaun O’Hara found themselves singing “New York, New York” with Yogi Berra at a tiny Italian restaurant in East Harlem called Rao&r ...

Tags: Super Bowl

01/30/12
For Engine Shop, Super Bowl parties provide a coming-out party

The Super Bowl, an annual launch point for new campaigns and new commercials, will this week mark the launch of a new experiential marketing and consulting agency — Engine Shop. Formerly called the Miami Marketing Group, an event agency known for Super Bowl parties and other sports/celebrit ...

Tags: Super Bowl

01/30/12
ESPN takes it indoors

If ESPN’s Seth Markman learned one thing from last year’s surprisingly frigid Super Bowl week in Texas — when an ice storm paralyzed Arlington and weeklong temperatures were stuck below freezing — it’s that he doesn’t want to see his host’s breath on camera ...

Tags: Super Bowl

01/30/12
Inside tips on Indy eats

The world is descending on Indianapolis this week for Super Bowl XLVI, and the world, as usual, is hungry. We asked some locals from the sports industry where they like to grab a bite, and they were kind enough to point us to their favorites. Be warned, though: If you don’t already have reserv ...

Tags: Super Bowl

01/30/12
'Fans First' in Indianapolis

Welcome to the “Fans First” Super Bowl, the NFL’s makeup for troubles that plagued last year’s event in North Texas. The league’s official slogan for the big game this year underscores the seating fiasco and other p ...

Tags: Super Bowl

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