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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Merchandise record in NFL’s sights

The NFL is tracking toward record Super Bowl merchandise sales of more than $200 million leading up to the game, largely because of its New York/New Jersey site and the two teams that will be playing there. Speaking before last weekend’s AFC and NFC championship games, Leo Kane, NFL senior ...

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01/20/14
Menu all about comfort foods

Delaware North Sportservice has fed fans for 99 years, but the venues it serves have never been the site of a Super Bowl. That all changes this year for the Super Bowl at MetLife Stadium, where the concessionaire runs the food and retail. &ld ...

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01/20/14
Unionized workforce in NY/NJ region

Union boss Jimmy Hoffa may or may not be buried beneath 13 feet of concrete in the MetLife Stadium parking lot, as the urban legend goes — but what’s certain is that labor unions will be well-represented at next month’s Super Bowl, with the game and festivities surrounding it being ...

Tags: Super Bowl

01/20/14
NFL shows flair for the dramatic

Give my regards to Broadway. Those famous words may sum up the NFL’s bold Super Bowl entertainment experiment unfolding in the coming weeks — almost more so than the highly publicized fact that it’s the first time the game is being held outdoors in a cold-weather city. ...

Tags: Super Bowl

01/20/14
Under Armour goes big in Grand Central

NFL licensee Under Armour is embarking on its most ambitious Super Bowl marketing effort to date, mounting a 12,000-square-foot “immersive brand experience” within New York’s Grand Central Terminal Thursday to Sunday of Super Bowl week. Grand Central Terminal management conten ...

Tags: Super Bowl

01/13/14
King of all Super Bowl parties

Besides “The Book of Mormon,” arguably the hottest ticket in New York outside of the Super Bowl is for a one-night-only event. On Jan. 31, Sirius XM is hosting a public birthday party for Howard Stern at Hammerstein Ballroom. Jimmy Kimmel will host the show, which will be broadcast li ...

Tags: Super Bowl

01/13/14
Harman plugs into Super Bowl

Harman Corp.’s stable of audio brands, which include JBL, Harman/Kardon and Infinity, are using Super Bowl XLVIII as a way to further push into music and entertainment marketing. With so many consumer brands adding layers of music and entertainment to their sports portfolios, new Harman CM ...

Tags: Super Bowl

01/13/14
If seats are tough, rooms aren't

Call it the NFL’s law of lodging: A hotel in the Super Bowl city is always tougher to find than a game ticket. It’s simple supply and demand. There are always more tickets than hotel rooms. Not so this year. With the Super Bowl being played in New Jersey, a mere dozen miles from ...

Tags: Super Bowl

01/13/14
Are tickets options an option?

Next month’s Super Bowl will generate about $75 million in ticket revenue, a nice late-holiday treat for the league. But what if the league is just scratching the surface and could increase that amount to half a billion dollars — without raising ticket prices? Such is the contention o ...

Tags: Super Bowl

01/13/14
Secondary market tracking up

Secondary-market tickets for Super Bowl XLVIII are tracking as the most expensive in event history, but much like the weather for the outdoor game, the market forecast for the next three weeks remains subject to significant change. Ticket metasearch outfit SeatGeek said the average resale listing ...

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