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Will Pepsi return as halftime sponsor?

Published in SportsBusiness Journal on 02 / 15 / 16

After sponsoring the Super Bowl halftime show for the past four years, the buzz among sports marketers in San Francisco was whether this will be Pepsi’s final year attaching its name to the high-profile event. Coldplay was the featured act during this year’s show, but it was clear tha...

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Agents for Super Bowl MVP size up deals

Super Bowl MVP and Denver Broncos outside linebacker Von Miller is being co-represented on and off the field by two agents at two agencies, Vanguard Sports Group and Athletes First. It’s common these days for athletes to have separate firms for contract and marketing work, but Miller’ ...

Tags: Labor and Agents, Super Bowl

Ticketing more about what you’ll spend

As the secondary ticketing industry has moved from a small offline industry to a multibillion-dollar one with dozens of official online marketplaces, real-time pricing and instant delivery, the Super Bowl has been a prime mover in that transition. ...

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Retailers betting on Broncos

There is a unanimous choice among retailers as to which team will generate the most licensed merchandise sales if it wins Super Bowl 50: Denver. “Peyton Manning going for one last win is clearly the best story for sales,” said Milt Arenson, FMI president and CEO. “Broncos fans t ...

Tags: Super Bowl, Marketing and Sponsorship

Plugged In: Keith Bruce

Running a Super Bowl host committee is not a new endeavor, but the 50th Super Bowl is different. So Keith Bruce, CEO and president of the San Francisco Bay Area Super Bowl Host Committee, has had to tackle obstacles his predecessors did not. For one, because it’s the 50th Super Bowl, the NFL ...

Tags: Super Bowl, People and Pop Culture

Video of the Week: Super Bowl

OO.ready(function() { OO.Player.create('ooyalaplayer', 'lyZGxqMDE6SNQA0nfwPgnKbOL8Q0Mlkf'); }); Please enable Javascript to watch this video The biggest game of the year is upon us, and the fever is rising fast within the walls of our Charlotte headquarters. Our video offers a look ...

Tags: Super Bowl, In The Studio, Videos

Memories: Joe Browne

JOE BROWNE NFL senior adviser to the commissioner Joe Browne has attended 48 consecutive Super Bowls and plans to be in Santa Clara to make it 49. I would have been aiming for a perfect 50 next month except my NFL status in 1967 was “College Intern-Mailroom Services,” ...

Tags: Super Bowl

Memories: Rick Nafe

RICK NAFE VP of operations and facilities, Tropicana Field In his role in facility management, Nafe has hosted two Super Bowls and served as a consultant on behalf of the NFL on several others. I t was approaching 6 p.m. on Saturday, Jan. 26, 1991, almost 24 hours from kickof ...

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SB research: Movies

Bad timing? Movies released on Super Bowl weekend "Super Bowl weekend is not usually a good time to premiere a movie. Here’s a list of the 10 most successful movies that were released on Super Bowl weekend. Rank Movie title (year) ...

Tags: Super Bowl, Research and Ratings

Memories: David Hill

DAVID HILL Former chairman, Fox Sports While at Fox Sports, Hill produced six Super Bowls. I ’ve always felt the guiding spirit in the rise of the Super Bowl has been the late, great Pete Rozelle — the legendary NFL commissioner who totally laid the foundation for the ...

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