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The road to $25 billion01 / 28 / 13Without inside access to the NFL’s books, it’s tough to know exactly how to create a pie chart for the league’s $9.5 billion of revenue in 2012. We do know from the 2011 season that of the year’s nearly $9.4 billion in revenue, $5.5 billion (58.5 percent) came from national... |
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CBS making use of multiple platforms
When NBC signed off from the Super Bowl last year, the broadcast network went right to an episode of “The Voice,” while its 24-hour sports TV channel, NBC Sports Network, showed a rugby match. The year before, Fox wrapped up its Super Bowl telecast and moved into an episode of “ ...
Tags: Media, Super Bowl
Fanatics tries on licensee role
NFL licensing partners are stepping up their game for the Super Bowl. Established boundaries are crossed when a licensee becomes a retailer, or vice versa. For the first time, Fanatics.com, which administers e-commerce for nearly every sports pr ...
Tags: Events and Attractions, Super Bowl
Super Bowl memories
With the Super Bowl returning to New Orleans, we asked sports executives to share their favorite memories from previous Super Bowls in the Crescent City. Here’s what they had to say: “Super Bowl XX, Jan. 26, 1986. Bears vs. Patriots: Don Garber [MLS commissioner] and I both worked ...
Where’s the party in NOLA?
New Orleans may be a town famous for all-day carousing, but the Super Bowl party scene will have some noticeable absences this week. The NFL Commissioner’s Party, which started as a media gathering at the first Super Bowl and eventually ga ...
Tags: Events and Attractions, Super Bowl
Comcast SportsNet ramps up coverage
Comcast SportsNet is viewing this year’s Super Bowl as a sort of coming-out party for its stable of regional sports networks. Both the Ravens and the 49ers come from Comcast SportsNet markets, making this the first time since CSN launched its RSN division in 1997 that two teams from its mar ...
Tags: Media, Super Bowl
Game Pass coming stateside?
The NFL has long been knocked for its failure to export its brand overseas anywhere near to the height of the sport’s popularity back home. But while it is certainly open for debate whether international markets will deliver the revenue the league hopes, foreign lands may still soon play an ...
Football first for QBs
While there is considerable buzz about two hot quarterbacks playing in their first Super Bowl, don’t expect a rush of deals for either signal caller leading up to Super Bowl Sunday. Representatives for both San Francisco’s Colin Kaepernick and Baltimore’s Joe Flacco said the foc ...
It's crunch time for sponsor activation
Activation plans for the NFL’s roster of corporate partners are nearing completion as the final day of the season approaches in New Orleans. NFL official brewer Anheuser-Busch will continue to be a top advertiser, running 4 1/2 minutes wor ...
Tags: Events and Attractions, Super Bowl
Small town, Big Game
Photo by: TERRY LEFTON / STAFF In Ada, Ohio, population 5,947, a small group of fans joined roughly 47 million other people in the U.S. who combined dinner with watching the AFC Championship Game ...
Tags: Events and Attractions, Super Bowl
The NFL's $25 billion goal
Thirty-five months ago, NFL Commissioner Roger Goodell set a heady goal for team owners: triple the league’s then nearly $8.5 billion of revenue during the next 18 years. It was an aggressive pitch, requiring $917 million of new revenue annually. Now, three years later, despite the league&r ...
