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Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

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Tags: Marketing and Sponsorship

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02/10/14
Game Day With ESPN, Engine Shop

E SPN threw its 10th annual Super Bowl party Jan. 31 at Lower Manhattan’s Basketball City at Pier 36. The invitation-only party, which welcomed more than 2,500 guests, is jointly managed by ESPN and New York-based marketing agency Engine Shop, working with production company Event Elev ...

Tags: People and Pop Culture, Super Bowl

02/10/14
Super Bowl: Blueprint, or one and done?

O n the Monday before Super Bowl XLVIII, New York Giants co-owner Jonathan Tisch proclaimed to the media that New York wanted the big game once a decade. Less noticed that morning was the man who preceded Tisch on the dais, new Deputy Mayor Anthony Shorris. Twice during his comments, Shorris descri ...

Tags: Super Bowl

02/10/14
Faces and Places: Super Bowl XLVIII

Super Bowl bell ringers Ringing the opening bell of the New York Stock Exchange on Jan. 30: Jonathan Tisch of the Super Bowl host committee and the Giants; Joe Ellis of the Broncos; Al Kelly and Laurie Tisch of the host commit ...

Tags: People and Pop Culture, Super Bowl

01/27/14
Fox keeping SB live stream simple

Fox Sports will not be showing alternate camera angles such as the popular “All-22” view during its live stream of Super Bowl XLVIII because of contractual ties between the NFL and technology partner Microsoft Corp. League and network officials confirmed that Fox Sports will not be re ...

Tags: Media, Super Bowl

01/27/14
Plenty of ad dollars to go around

Fox Sports sold its final in-game Super Bowl advertising spot in early December, two months before the game. NBC Sports Group stopped taking ad sales orders for the Winter Olympics in early January, more than a month before the Sochi Games are due to start. Even though the two biggest TV events o ...

Tags: In-Depth, Super Bowl

01/27/14
Sponsors: Go big or don't go

During Super Bowl week, the marketing world’s attention focuses on the TV ads crafted for the NFL’s championship. After all, the Super Bowl is TV advertising’s biggest and most expensive stage, hitting around $4 million per 30-second spot this year. Consequently, brands spend milli ...

Tags: In-Depth, Super Bowl

01/27/14
Numbers behind the Super Bowl

Click to learn more (function(window, PhotoSwipe){ document.addEventListener('DOMContentLoaded', function(){ var options = {captionAndToolbarHide: true, imageScaleMethod: 'fitNoUps ...

Tags: In-Depth, Super Bowl

01/27/14
Behind the scenes

Bud Light’s captain Mike Sundet Vice president, sports and entertainment marketing, Anheuser-Busch InBev Sundet has helped transform run-of-the mill hotels in the host Super Bowl city into Bud Light Hotels four times. It’s ...

Tags: In-Depth, Super Bowl

01/27/14
Bountiful harvest of Super Bowl products

To get an idea of the impact a Super Bowl in and around New York City has on sales of NFL-licensed products, all you have to do is look at the amount of merchandise NFL licensees are bringing to market. “We’ve doubled our [Super Bowl] SKU count and sales have already surpassed last ye ...

Tags: In-Depth, Super Bowl

01/20/14
Future hosts get a jump on prep, PR

Everyone knows Arizona is a great place to visit, but the desert is a pretty good place to do business too. That’s the message Jay Parry, CEO of the Arizona Super Bowl Host Committee, hopes to start spreading when she heads to this year’s Super Bowl next week. ...

Tags: Super Bowl

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