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First Look podcast: Feb. 6, 2017

Published in SportsBusiness Journal on 02 / 06 / 17

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Tags: Super Bowl

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01/30/17
Aramark and New Era set the bar higher

Assisted by the hype around Super Bowl 50, Aramark set a merchandise sales record at last year’s NFL Experience flagship store. Can that ever be topped? “With the right teams, maybe,” said Carl Mittleman, Aramark president of sports and entertainment. “We may not set finan ...

Tags: Super Bowl

01/30/17
Players’ tour includes NASA

The NFL Players Association is planning a tour of Houston-area businesses and NASA after a successful tour of tech companies at the Super Bowl in San Francisco last year. That was the first time the union had organized such a trip for players during Super Bowl week, and about 50 players visited S ...

Tags: Super Bowl

01/30/17
Top Super Bowl 50? Brands ready to try

Editor’s note: This story is revised from the print edition. NFL corporate sponsors are completing activation plans in Houston for Super Bowl LI. After last year’s blowout for Super Bowl 50, there was “initially a feeling of ‘How can we top this?’” said ...

Tags: Super Bowl

01/30/17
Nickelodeon plans game-day ‘Showdown

The NFL’s relationship with Nickelodeon continues for a seventh year this week, as the youth channel plans to produce shows from Houston during Super Bowl week. The partnership between the two sheds a light on the NFL’s strategy to attract younger and more casual fans. This year, Nick ...

Tags: Super Bowl

01/30/17
Super expensive: Do parties meet ROI test?

Staging or sponsoring a Super Bowl party is a rite of passage for many brands, akin to buying a Super Bowl ad, because it means they’ve arrived.

Tags: Super Bowl

02/15/16
Will Pepsi return as halftime sponsor?

After sponsoring the Super Bowl halftime show for the past four years, the buzz among sports marketers in San Francisco was whether this will be Pepsi’s final year attaching its name to the high-profile event. Coldplay was the featured act during this year’s show, but it was clear tha ...

Tags: Super Bowl

02/15/16
Agents for Super Bowl MVP size up deals

Super Bowl MVP and Denver Broncos outside linebacker Von Miller is being co-represented on and off the field by two agents at two agencies, Vanguard Sports Group and Athletes First. It’s common these days for athletes to have separate firms for contract and marketing work, but Miller’ ...

Tags: Labor and Agents, Super Bowl

02/01/16
Ticketing more about what you’ll spend

As the secondary ticketing industry has moved from a small offline industry to a multibillion-dollar one with dozens of official online marketplaces, real-time pricing and instant delivery, the Super Bowl has been a prime mover in that transition. ...

Tags: Super Bowl

02/01/16
Retailers betting on Broncos

There is a unanimous choice among retailers as to which team will generate the most licensed merchandise sales if it wins Super Bowl 50: Denver. “Peyton Manning going for one last win is clearly the best story for sales,” said Milt Arenson, FMI president and CEO. “Broncos fans t ...

Tags: Super Bowl, Marketing and Sponsorship

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