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Jones’ career supplies plenty of stories, which he and Al Michaels gladly deliver to audience

Published in SportsBusiness Journal on 05 / 29 / 17

Al Michaels, the famed NBC Sports broadcaster, recalled the day in September 1995 when Jerry Jones would unveil Nike’s sponsorship of his Dallas Cowboys, dramatically bucking the NFL — which at the time had a national deal with Pro Line licensees Reebok, Champion, Starter, Logo Athletic ...

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