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Coke bubbles to top of mind with soccer fans

Published in SportsBusiness Journal on 01 / 16 / 17

In its sophomore year as an MLS sponsor, Coca-Cola not only has become the brand that soccer fans most likely associate with the league, but the relationship has become one of the soda maker’s most-recognized league-level partnerships. According to results of the annual MLS sponso...

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07/13/15
NBA Sponsor Loyalty

State Farm’s NBA marketing efforts are built around the idea of assists, and an increasing number of fans are pointing to the company — assist-style — in recognition, with more and more people aware of its sponsorship of the league. According to the results of this year&rs ...

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07/13/15
MLB Turnstile Tracker

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06/29/15
Up Next with Rich Luker

F or 22 years, the ESPN Sports Poll has been able to accurately predict amounts of sports fan behavior across a broad range of activities using measures of avidity, or fan “bigness.” The industry quite commonly talks abou ...

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06/22/15
NHL Sponsor Loyalty

NHL sponsors this year saw mixed results in their recognition levels among fans, compared with the 2013-14 season, a year that featured broad gains for the league’s partners, according to the NHL sponsor loyalty survey conducted for SportsBusiness Journal by Turnkey Sports & Ente ...

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06/15/15
Notes and trivia

Noteworthy Seven ADs were born outside the U.S.: AD School Birthplace Barry Collier Butler Norfolk, England Julio Freire Tennessee, Mar ...

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06/15/15
How conferences stack up

The Metro Atlantic Athletic Conference has the most stable group of ADs. Four ADs have been in office at least 20 years, helping to bump the conference’s average tenure to 11.6 years. The ADs at The American Athletic, WAC and SWAC each have average tenures of three years or less. Three W ...

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06/15/15
Exploring AD tenure

Utah's Chris Hill says it's important to build relationships on campus and not just boosters. Photo by: University of Utah Utah’s Chris Hill doesn’t look at himself as a survi ...

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06/15/15
High churn rate of today's ADs

W hen Scott Barnes officially takes the athletic director’s chair at the University of Pittsburgh on July 1, he will be the 27th AD hired in Division I this calendar year. The rapid rate of turnover is far from finished. There are 17 ...

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06/15/15
Where they went to school

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06/15/15
Who played and who coached

It’s not certain if the athletic director at Wagner College ever felt pressured to fire the football coach. Probably not, since the AD and the football coach were one and the same for the last 34 years. Walt Hameline res ...

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