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Kentucky is top draw during CBS-Turner era

04 / 14 / 14

During the first three years of CBS and Turner’s NCAA tournament partnership, it was clear who held the most influence: CBS had the biggest games and posted the biggest ratings for the event. This year, though, marked the first time TBS carried Elite Eight and Final Four games. While ...

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Tags: Colleges, Research and Ratings

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07/23/12
MLB Turnstile Tracker

MLB (THROUGH JULY 17) Home team Dates Total Avg. % cap. Previous Change Dates (2011) Max. Min. 90%+ 50%- Arizona Diamondbacks 44 1,241,130 28,208 58.0% 24, ...

Tags: Research and Ratings

07/23/12
Research segments fans by lifestyle

Results of an expansive study scheduled to be unveiled this week aim to provide new tools for marketers to better evaluate sports fans’ emotional motivations, their purchasing and social media behavior, and their lifestyle habits both within and outside of sports. ...

Tags: Research and Ratings

07/23/12
MLS Turnstile Tracker

MLS (THROUGH JULY 17) Home team Dates Total Avg. % cap. Previous Change Dates (2011) Chicago Fire 10 155,433 15,543 77.7% 14,292 +8.8% 9 Chivas USA ...

Tags: Research and Ratings

07/23/12
WNBA Turnstile Tracker

WNBA (THROUGH JULY 19) Home team Dates Total Avg. % cap. Previous Change Dates (2011) Atlanta Dream 9 53,692 5,966 58.7% 6,353 -6.1% 9 Chicago Sky ...

Tags: Research and Ratings

07/16/12
NBA Sponsor Loyalty

The percentage of NBA fans who could correctly identify Sprite and Kia as official NBA sponsors reached record levels for those two brands this season, according to a survey completed recently for SportsBusiness Journal by Turnkey Sports & Entertainment. For the first time in the six-year his ...

Tags: Research and Ratings

07/02/12
MLS Turnstile Tracker

MLS (THROUGH JUNE 26) Home team Dates Total Avg. % cap. Previous Change (2011) Dates (2011) Chicago Fire 8 ...

Tags: Research and Ratings

07/02/12
WNBA Turnstile Tracker

WNBA (THOUGH JUNE 26) Home team Dates Total Avg. % cap. Previous Change Dates (2011) Atlanta Dream 9 53,6 ...

Tags: Research and Ratings

07/02/12
MLB Turnstile Tracker

MLB (THROUGH JUNE 26) Home team Dates Total Avg. % cap Previous Change Dates (2011) Max. Min. 90%+ 50%- Arizona Diamondbacks 37 1,036,030 28,001 57.6% 23, ...

Tags: Research and Ratings

06/25/12
Up Next with Rich Luker

I have spent much of the last 18 months since renewing my association with The ESPN Sports Poll doing analysis to better identify and understand the characteristics of those sports fans who bring the greatest economic value to the sports i ...

Tags: Research and Ratings

06/18/12
NHL sponsor loyalty numbers climb

NHL partners this spring continued to see an increase in the number of league fans who could correctly identify the companies as official sponsors of the league, according to the results of the sixth annual NHL sponsor awareness survey conducted by Turnkey Intelligence for SportsBusiness Journal and ...

Tags: Research and Ratings

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