Featured Story

Study of avidity reveals 2 dimensions of sports fan

Published in SportsBusiness Journal on 06 / 29 / 15

F or 22 years, the ESPN Sports Poll has been able to accurately predict amounts of sports fan behavior across a broad range of activities using measures of avidity, or fan “bigness.” The industry quite commonly talks abou...

Read More

Tags: Research and Ratings

More Stories

12/16/13
Visa scores top loyalty points for MLS

For the second year in a row, the number of MLS fans who could correctly identify the league’s sponsors in select business categories exceeded the number of fans who thought, incorrectly, that other companies had those league ties — with Visa leading the way as the league&rsquo ...

Tags: Research and Ratings

12/02/13
Coors Light passes Bud for the lead

Budweiser is the self-proclaimed King of Beers, but Coors Light is No. 1 in the minds of NASCAR fans. One-third of NASCAR fans correctly identified Coors Light as the sport’s official beer this year, according to the seventh annual NASCAR sponsor loyalty survey completed this fall ...

Tags: Research and Ratings

11/25/13
Sponsor Loyalty: MLB

MLB’s corporate partners saw a decline in awareness levels among fans in 2013 compared with what they had in 2012, although the league’s casual fans were much more likely than they were several years ago to correctly identify the official sponsors over competing brands. Thos ...

Tags: Research and Ratings

11/11/13
Bobbles get the nod

MLB clubs differ on the hows and whens, but on the question of what they’re using to entice fans to attend games, their preferred incentive is clear: bobbleheads. For the second straight year, MLB teams in 2013 were more likely to use a bobblehead to lure fans to the stadium than any other ...

Tags: MLB, ATT, Los Angeles Dodgers, Chicago Cubs, San Francisco Giants, Minnesota Twins, New York Yankees, Research and Ratings

10/21/13
Up Next with Rich Luker

S ports fan behavior is a social experience. More than 75 percent of all sports game and event viewing through media is done with others (ESPN Sports Poll, 2012). However, I suspect if I quizzed you about who your kids would prefer to be cheering ...

Tags: Research and Ratings

09/30/13
Fan social media use passes a threshold

.SocialHeader { color:#000; font-size: 10px; font-weight: bolder; line-height:11px !important; font-style:normal; margin-bottom:4px; } .SocialTableBar { color:#FFF; background-color:#000; font-weight: bold; font-size:10px; line-height:10px !important; text-transform:uppercase; } .Socia ...

Tags: Research and Ratings

08/19/13
MLB Turnstile Tracker

Home team Dates Total Avg. % cap. Previous Change Dates 2012 Max. Min. 90%+ 50%- ...

Tags: Research and Ratings

08/19/13
MLS Turnstile Tracker

Home team Dates Total Avg. % cap. Previous Change Dates 2012 Chicago Fire 12 168,821 ...

Tags: Research and Ratings

08/12/13
Minor League Markets: About this project

What we researched ■ 235 markets ■ 47 leagues ■ 408 teams ■ 249.8 million in total minor league attendance ■ $2.64 billion in construction at 50 new or extensively renovated venues Defining the markets Each league studied for this project was asked t ...

Tags: Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug