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Study of avidity reveals 2 dimensions of sports fan

Published in SportsBusiness Journal on 06 / 29 / 15

F or 22 years, the ESPN Sports Poll has been able to accurately predict amounts of sports fan behavior across a broad range of activities using measures of avidity, or fan “bigness.” The industry quite commonly talks abou...

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Tags: Research and Ratings

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Visa scores top loyalty points for MLS

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Coors Light passes Bud for the lead

Budweiser is the self-proclaimed King of Beers, but Coors Light is No. 1 in the minds of NASCAR fans. One-third of NASCAR fans correctly identified Coors Light as the sport’s official beer this year, according to the seventh annual NASCAR sponsor loyalty survey completed this fall ...

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Sponsor Loyalty: MLB

MLB’s corporate partners saw a decline in awareness levels among fans in 2013 compared with what they had in 2012, although the league’s casual fans were much more likely than they were several years ago to correctly identify the official sponsors over competing brands. Thos ...

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Bobbles get the nod

MLB clubs differ on the hows and whens, but on the question of what they’re using to entice fans to attend games, their preferred incentive is clear: bobbleheads. For the second straight year, MLB teams in 2013 were more likely to use a bobblehead to lure fans to the stadium than any other ...

Tags: MLB, ATT, Los Angeles Dodgers, Chicago Cubs, San Francisco Giants, Minnesota Twins, New York Yankees, Research and Ratings

Up Next with Rich Luker

S ports fan behavior is a social experience. More than 75 percent of all sports game and event viewing through media is done with others (ESPN Sports Poll, 2012). However, I suspect if I quizzed you about who your kids would prefer to be cheering ...

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Fan social media use passes a threshold

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MLB Turnstile Tracker

Home team Dates Total Avg. % cap. Previous Change Dates 2012 Max. Min. 90%+ 50%- ...

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MLS Turnstile Tracker

Home team Dates Total Avg. % cap. Previous Change Dates 2012 Chicago Fire 12 168,821 ...

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Minor League Markets: About this project

What we researched ■ 235 markets ■ 47 leagues ■ 408 teams ■ 249.8 million in total minor league attendance ■ $2.64 billion in construction at 50 new or extensively renovated venues Defining the markets Each league studied for this project was asked t ...

Tags: Research and Ratings

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