Featured Story

Nielsen insights heading into the NFL season

Published in SportsBusiness Journal on 09 / 07 / 15

The numbers to beat Ratings for the first game of the NFL season have climbed the past two years. The Steelers and Patriots are set to square off Thursday to get the 2015 campaign underway. Kickoff game ratings trends   2010 2011 2012 2013 ...

Read More

Tags: In-Depth, NFL Season Preview, Research and Ratings

More Stories

NFL Sponsor Loyalty

An increase in the availability of live action on mobile phones and the allure of a mega-merger may have ignited a battle for football fans’ attention during the 2014 NFL season, according to the results of the ninth annual NFL sponsor awareness survey conducted by Turnkey Intelligen ...

Tags: Research and Ratings

NBA Turnstile Tracker

(Through FEB. 3) HOME TEAM DATES TOTAL AVG. % cap. Previous Change Dates (2013-14) Max. Min. 98%+ -75% Atlanta Hawks 26 434,920 16,728 ...

Tags: Research and Ratings

NHL Turnstile Tracker

(Through Jan. 28) HOME TEAM DATES TOTAL AVG. % CAP. PREVIOUS CHANGE DATES (2013-14) MAX. MIN. 98+% 75-% Anaheim Ducks 26 434,375 16,707 97.3% 16,131 3.6% 25 17,405 15,687 14 ...

Tags: Research and Ratings

Up Next with Rich Luker

W hen 205 million people a year are watching eSports events online, and 40,000 fill a stadium to watch one event live, there is viability to the concept of electronic sports as spectator entertainment. While there is a debate that goes back to ...

Tags: Research and Ratings

Official partners keep hold on MLS fans

Although most of Major League Soccer’s partners saw a decline from the record-high awareness levels they have enjoyed the past two seasons, those official sponsors were again correctly identified as such by the league’s fans at a higher rate than the companies’ rival bran ...

Tags: Research and Ratings

NFL Turnstile Tracker

(Regular-season Totals) HOME TEAM DATES TOTAL AVG. % CAP. PREVIOUS CHANGE DATES (2013-14) MAX. MIN. 98+% 75-% Arizona Cardinals 8 495,835 6 ...

Tags: Research and Ratings

No brands pulling away from NASCAR pack

Predicting what brands would fare well in our eighth annual NASCAR sponsor loyalty survey would have been as risky as guessing before the season who would be the 2015 Sprint Cup Series champion. The results were decidedly mixed in this year’s study of how well fans recognize NASCA ...

Tags: Research and Ratings

Anheuser-Busch retains its MLB crown

For the third consecutive season, Anheuser-Busch InBev was the most-recognized MLB sponsor among the league’s fans this year, according to the results of the eighth annual SportsBusiness Journal/Daily MLB sponsor loyalty survey, conducted by Turnkey Sports & Entertainment. For ...

Tags: Research and Ratings

Bobble domination of promos continues

Bobbleheads, T-shirts and headwear remained popular giveaways for MLB clubs this year (even if they may have carried a typo or two), but 2014 also saw a military-based company make its debut among the most-active sponsors of teams’ promotional efforts. According to SportsBusiness Jour ...

Tags: Research and Ratings

Sponsor Loyalty: PGA Tour

Bridgestone’s PGA Tour sponsorship has become one of the circuit’s most recognized partnerships, according to the results of this year’s sponsor loyalty survey on the tour conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. Nearly 36 perce ...

Tags: Marketing and Sponsorship, Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug