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Indians claim a rare ratings win

Published in SportsBusiness Journal on 10 / 09 / 17

First Look podcast, with MLB postseason discussion beginning at the 16:40 mark: Spurred by a 22-game winning streak from late August through early September that captivated the city of Cleveland, the defending American League champion Indians finished the regular season with MLB’...

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Tags: Media, Research and Ratings

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06/20/16
Sponsor Loyalty: NHL

NHL fans this season were more aware of many of the league’s official sponsors than they were a year ago, according to the results of this year’s NHL sponsor loyalty survey, conducted for SportsBusiness Journal by Turnkey Sports & Entertainment. The sponsors that were tr ...

Tags: Research and Ratings

05/02/16
Sponsor Loyalty: NCAA

Fans of college sports are more aware of the companies that are official NCAA sponsors than they were a year ago, according to the fourth annual sponsor loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. All 12 official NCAA partners across ...

Tags: Research and Ratings, Marketing and Sponsorship

03/28/16
NHL Turnstile Tracker

(Through March 21) HOME TEAM DATES TOTAL AVG. % CAP. PREVIOUS CHANGE DATES (2014-15) MAX. MIN. 98+% 75-% Anaheim Ducks 37 604,142 16,328 95.1% 16,848 -3.1% 38 ...

Tags: Research and Ratings

03/28/16
Case study: Bose and Kia

Hookit conducted a social media valuation analysis for posts made on behalf of Bose and Kia by athletes and teams. The highlights that follow are for social media posts and activity from Jan. 1 to Dec. 31, 2015 on Facebook, Twitter and Instagram. Hookit combines social engagement (interactions su ...

Tags: In-Depth, Marketing and Sponsorship, Research and Ratings

03/14/16
Sponsor Loyalty: NFL

One of the NFL’s newest corporate sponsors has already captured the mindset of league fans in its particular business category, according to the results of this year’s NFL sponsor loyalty survey, conducted for SportsBusiness Journal by Turnkey Sports & Entertainment. ...

Tags: Research and Ratings

03/07/16
NHL Turnstile Tracker

(Through March 1) HOME TEAM DATES TOTAL AVG. % CAP. PREVIOUS CHANGE DATES (2014-15) MAX. MIN. 98+% 75-% Anaheim Ducks 32 524,165 16,380 95.4% 16,786 -2.4% 33 ...

Tags: Research and Ratings

03/07/16
Gift suites gain traction with tourneys

Before ACC tournament play begins this year, players will have access to an online gift suite. Photo by: GETTY IMAGES They aren’t yet as synonymous as they’ve become with bowl games, bu ...

Tags: Colleges, Research and Ratings

03/07/16
NBA Turnstile Tracker

(Through March 1) HOME TEAM DATES TOTAL AVG. % CAP. PREVIOUS CHANGE DATES (2014-15) MAX. MIN. 98+% 75-% Atlanta Hawks 31 518,596 16,729 92.7% 16,976 -1.5% 31 ...

Tags: Research and Ratings

03/07/16
2016 conference basketball tourney gifts

Here’s a look at the gifts (and the number of gift packages) provided by Division I basketball conferences to players competing in their men’s and women’s basketball tournaments this year. ACC (750)* Garm ...

Tags: Colleges, Research and Ratings

02/22/16
Up Next: Support softens

H ow often people spend money on sports is one indicator of how engaged and invested they are in sports in general. In 2015, 23.4 percent of Americans spent on sports at least once a month, a 6 percent decline from the average 24.9 percent for 201 ...

Tags: Research and Ratings

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