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Reds’ ticket staff tops ‘mystery shopper’ list05 / 20 / 13The Cincinnati Reds and their season-ticket sales staff scored the highest mark among MLB clubs in this year’s mystery shopper survey conducted by research firm IntelliShop exclusively for SportsBusiness Journal. The survey, now in its third year, features two dozen professional ... Tags: Research and Ratings |
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PGA Tour Sponsor Loyalty
Tenured PGA Tour partners Coca-Cola and MasterCard both earned record awareness levels among tour fans in 2012, according to the results of the annual PGA Tour Sponsor Loyalty survey, conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. Forty-one percent ...
Tags: Research and Ratings
MLS Sponsor Loyalty survey
MLS sponsors were correctly identified as such by the league’s fans at a higher rate than the companies’ rival brands across all categories, according to the results of this year’s MLS Sponsor Loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports &am ...
Tags: Research and Ratings
NFL Turnstile Tracker
(Through Nov. 28) Home team Dates Total Avg. % cap. Previous Change Dates (2011) Max. Min. 98+% 75- ...
Tags: Research and Ratings
NASCAR Sponsor Loyalty
Nearly two-thirds of NASCAR fans are more likely to consider trying a company’s product or service if that brand is an official sponsor of the sport, according to the results of the sixth annual NASCAR Sponsor Loyalty survey, conducted for SportsBusiness Journal/Daily by Turnkey S ...
Tags: Research and Ratings
MLB Sponsor Loyalty
MLB fans were more aware of the league’s official sponsors in 2012 than they were in any of the past six seasons, and more likely than fans of other U.S. leagues to recognize the sponsors of those respective sports. Those results highlight the sixth annual SportsBusiness Journal/D ...
Tags: Research and Ratings
Everybody loves bobbleheads
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Tags: Research and Ratings
NASCAR fan study results
NASCAR fans consume more and more information on the sport from social and digital media, but a new study by marketing and communications firm Taylor shows teams and brands can improve how they engage the fans through those outlets. Avid NASCAR fans over the last year reported they were twice as ...
Tags: Research and Ratings
NFL Turnstile Tracker
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Tags: Research and Ratings
MLB Turnstile Tracker
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Tags: Research and Ratings
Up Next with Rich Luker
The landscape for fighting sports has changed dramatically in the last five years. There is enough vitality in each of the primary forms — boxing, mixed martial arts and wrestling — to look at fighting sports in a standalone spor ...
Tags: Research and Ratings
