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Coke bubbles to top of mind with soccer fans

Published in SportsBusiness Journal on 01 / 16 / 17

In its sophomore year as an MLS sponsor, Coca-Cola not only has become the brand that soccer fans most likely associate with the league, but the relationship has become one of the soda maker’s most-recognized league-level partnerships. According to results of the annual MLS sponso...

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03/28/16
NHL Turnstile Tracker

(Through March 21) HOME TEAM DATES TOTAL AVG. % CAP. PREVIOUS CHANGE DATES (2014-15) MAX. MIN. 98+% 75-% Anaheim Ducks 37 604,142 16,328 95.1% 16,848 -3.1% 38 ...

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03/28/16
Case study: Bose and Kia

Hookit conducted a social media valuation analysis for posts made on behalf of Bose and Kia by athletes and teams. The highlights that follow are for social media posts and activity from Jan. 1 to Dec. 31, 2015 on Facebook, Twitter and Instagram. Hookit combines social engagement (interactions su ...

Tags: In-Depth, Marketing and Sponsorship, Research and Ratings

03/14/16
Sponsor Loyalty: NFL

One of the NFL’s newest corporate sponsors has already captured the mindset of league fans in its particular business category, according to the results of this year’s NFL sponsor loyalty survey, conducted for SportsBusiness Journal by Turnkey Sports & Entertainment. ...

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03/07/16
NHL Turnstile Tracker

(Through March 1) HOME TEAM DATES TOTAL AVG. % CAP. PREVIOUS CHANGE DATES (2014-15) MAX. MIN. 98+% 75-% Anaheim Ducks 32 524,165 16,380 95.4% 16,786 -2.4% 33 ...

Tags: Research and Ratings

03/07/16
Gift suites gain traction with tourneys

Before ACC tournament play begins this year, players will have access to an online gift suite. Photo by: GETTY IMAGES They aren’t yet as synonymous as they’ve become with bowl games, bu ...

Tags: Colleges, Research and Ratings

03/07/16
NBA Turnstile Tracker

(Through March 1) HOME TEAM DATES TOTAL AVG. % CAP. PREVIOUS CHANGE DATES (2014-15) MAX. MIN. 98+% 75-% Atlanta Hawks 31 518,596 16,729 92.7% 16,976 -1.5% 31 ...

Tags: Research and Ratings

03/07/16
2016 conference basketball tourney gifts

Here’s a look at the gifts (and the number of gift packages) provided by Division I basketball conferences to players competing in their men’s and women’s basketball tournaments this year. ACC (750)* Garm ...

Tags: Colleges, Research and Ratings

02/22/16
Up Next: Support softens

H ow often people spend money on sports is one indicator of how engaged and invested they are in sports in general. In 2015, 23.4 percent of Americans spent on sports at least once a month, a 6 percent decline from the average 24.9 percent for 201 ...

Tags: Research and Ratings

02/15/16
NHL Turnstile Tracker

(Through Feb. 9) HOME TEAM DATES TOTAL AVG. % CAP. PREVIOUS CHANGE DATES (2014-15) MAX. MIN. 98+% 75-% Anaheim Ducks 28 456,100 16,289 94.8% 16,720 -2.6% 28 ...

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02/15/16
NBA Turnstile Tracker

(Through Feb. 9) HOME TEAM DATES TOTAL AVG. % CAP. PREVIOUS CHANGE DATES (2014-15) MAX. MIN. 98+% 75-% Atlanta Hawks 26 426,291 16,396 90.9% 16,864 -2.8% ...

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