Featured Story

Study of avidity reveals 2 dimensions of sports fan

Published in SportsBusiness Journal on 06 / 29 / 15

F or 22 years, the ESPN Sports Poll has been able to accurately predict amounts of sports fan behavior across a broad range of activities using measures of avidity, or fan “bigness.” The industry quite commonly talks abou...

Read More

Tags: Research and Ratings

More Stories

06/01/15
Premier League Turnstile Tracker

.SMTRACKERTableHeader { color:#000; font-size:10px; font-weight: bold; padding: 2px 4px; text-transform:uppercase; border-bottom: thick solid black; margin-bottom: 5px; } .SMTRACKERTableTotal { color:#000; font-weight: bold; font-size:10px; padding: 2px 4px; text-transform:uppercase; } ...

Tags: Research and Ratings

06/01/15
MLS Turnstile Tracker

.SMTRACKERTableHeader { color:#000; font-size:10px; font-weight: bold; padding: 2px 4px; text-transform:uppercase; border-bottom: thick solid black; margin-bottom: 5px; } .SMTRACKERTableTotal { color:#000; font-weight: bold; font-size:10px; padding: 2px 4px; text-transform:uppercase; } ...

Tags: Research and Ratings

05/18/15
MLB Turnstile Tracker

(THROUGH may 12) Home team Dates Total Avg. % cap. Previous Change Dates (2014) Max. Min. 90+% -50% Arizona Diamondbacks (a) 20 509,054 25,453 52.5% 26,934 -5.5% 19 49,043 16,406 ...

Tags: Research and Ratings

04/27/15
Sponsor Loyalty: NCAA

Coca-Cola’s college sports-themed tagline this spring was “You Don’t Know Zero ’Til You’ve Tried It,” but fans certainly know who is the NCAA’s official soft drink. More than 37 percent of fans polled in a Sponsor Loyalty survey conducted for Sp ...

Tags: Research and Ratings

04/20/15
Up Next with Rich Luker: Fantasy sports

C an the growing engagement in online fantasy games stimulate new fan growth in the same way we have recently seen with sports video games? Probably. The interest is there. But I will close with one caution. In 1994, when the ESPN Sports Poll ...

Tags: Research and Ratings

04/20/15
Playoff drives fuel NHL attendance

Jamie Benn’s quest for the scoring title helped keep Stars fans coming back. Photo by: GETTY IMAGES Two-thirds of the NHL’s 30 teams saw increased or flat attendance this ...

Tags: Leagues and Governing Bodies, Research and Ratings

04/20/15
NHL Turnstile Tracker

(REGULAR-SEASON TOTALS) TEAM DATES TOTAL AVG. % CAP. PREVIOUS CHANGE DATES (2013-14) MAX. MIN. 98+% -75% Anaheim Ducks 41 691,835 16,874 ...

Tags: Research and Ratings

03/16/15
NFL Sponsor Loyalty

An increase in the availability of live action on mobile phones and the allure of a mega-merger may have ignited a battle for football fans’ attention during the 2014 NFL season, according to the results of the ninth annual NFL sponsor awareness survey conducted by Turnkey Intelligen ...

Tags: Research and Ratings

02/09/15
NBA Turnstile Tracker

(Through FEB. 3) HOME TEAM DATES TOTAL AVG. % cap. Previous Change Dates (2013-14) Max. Min. 98%+ -75% Atlanta Hawks 26 434,920 16,728 ...

Tags: Research and Ratings

02/02/15
NHL Turnstile Tracker

(Through Jan. 28) HOME TEAM DATES TOTAL AVG. % CAP. PREVIOUS CHANGE DATES (2013-14) MAX. MIN. 98+% 75-% Anaheim Ducks 26 434,375 16,707 97.3% 16,131 3.6% 25 17,405 15,687 14 ...

Tags: Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug