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Kentucky is top draw during CBS-Turner era

04 / 14 / 14

During the first three years of CBS and Turner’s NCAA tournament partnership, it was clear who held the most influence: CBS had the biggest games and posted the biggest ratings for the event. This year, though, marked the first time TBS carried Elite Eight and Final Four games. While ...

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Tags: Colleges, Research and Ratings

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06/27/11
Up Next with Rich Luker

When you see research about sports fans, it tends to be focused on a specific sport or type of consumer, or it is a listing of the most popular sports by attendance or ratings. You rarely see the full description of the typical American sports fan ...

Tags: Research and Ratings

06/27/11
Survey spots social media trends

Facebook is the social media site avid sports fans generally use most often to follow their favorite teams, according to a survey conducted by Catalyst Public Relations on behalf of SportsBusiness Journal, but when game time rolls around, fans prefer to tweet. ...

Tags: Research and Ratings

06/20/11
Verizon’s recognition rate sets survey record

More than 36 percent of avid NHL fans correctly identified Verizon Wireless as the league’s telecommunications partner in a survey completed this month for SportsBusiness Journal by Turnkey Sports & Entertainment, the highest recognition rate for any brand in the five-year history of the ...

Tags: Research and Ratings

06/20/11
NBA Social Media Tracker

The NBA champion Dallas Mavericks saw the biggest percentage gains in number of Facebook “likes” and number of Twitter followers among all 16 playoff teams during the 2011 postseason, up 156 percent and 97 percent, respectively, between April 15 and June 13. All 16 teams saw double-digi ...

Tags: Research and Ratings

06/06/11
Turnstile tracker: MLB, EPL, MLS

MLB (THROUGH MAY 31) Home team  Dates  Total  Avg.  % cap  Previous  Change  Dates (2010)  Max.  Min.  90%+  50%- Arizona Diamondbacks  28 652,415 23,301 ...

Tags: Research and Ratings

05/23/11
Padres rank highest in shopper survey

The San Diego Padres’ season-ticket sales staff, a group that has seen growth in numbers and training over the past two seasons, scored the highest performance rating among a field of MLB clubs in a recent mystery shopper survey conducted exclusively for SportsBusiness Journal by research fir ...

Tags: Research and Ratings

05/02/11
Sports ad spending roars back

AT&T Mobility dethroned Anheuser-Busch as the king of sports advertisers in 2010, a year that saw nearly all blue-chip brands increase their sports ad spending, according to recently compiled data from The Nielsen Co. AT&T's wireless division had an estimated $366 million in 2010 spo ...

Tags: Research and Ratings

04/18/11
NHL turnstile tracker

(Regular-season Totals) Home team Dates Total Avg. %cap. Previous Change Dates (2009-10) Max. Min. 98%+ 75%- ...

Tags: Research and Ratings

04/04/11
Turnstile Tracker

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Tags: Research and Ratings

03/28/11
Up Next with Rich Luker

High school sports have arrived at the big time in America. More Americans are avid fans of high school sports than are avid fans of NASCAR, the NBA, or the NHL. Fifty-five percent of all Americans are fans of high school sports, making it the sixth-la ...

Tags: Research and Ratings

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