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PGA Tour sponsor survey a mixed bag

Published in SportsBusiness Journal on 10 / 17 / 16

A Grey Goose and Coca-Cola cocktail may not sound appealing, but the two certainly created a buzz among casual golf fans in this year’s PGA Tour sponsor loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment. One-third of casual PGA Tour fa...

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NBA Turnstile Tracker

NBA (Regular-Season Totals) Home team Dates Total Avg. % cap. Previous Change Dates (2012-13) Max. Min. 98+% 75-% Atlanta Hawks 41 587,927 14,340 79.1% 15,126 -5.2% 41 19,287 10,185 5 20 Boston Celt ...

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Kentucky is top draw for CBS, Turner

During the first three years of CBS and Turner’s NCAA tournament partnership, it was clear who held the most influence: CBS had the biggest games and posted the biggest ratings for the event. This year, though, marked the first time TBS carried Elite Eight and Final Four games. While ...

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Up Next with Rich Luker

T here are as many as 100,000 former professional athletes across all sports living in America today, and more than 10,000 of them are former NFL players alone. Every one of those athletes, no matter how minor or great their accomplishments ...

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Tiger, McIlroy top social leaderboard

The absence of Tiger Woods from the Masters could negatively affect the reach of the event on social media platforms, as Woods remains the most dominant golfer on social media by a large margin. The fan base for Woods is at nearly 7 million followers, more than three times his closest comp ...

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