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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Study: ‘Green’ fans willing to spend

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06/30/14
Sponsor Loyalty: NBA

The recent NBA season saw the league’s tenured corporate partners receive higher levels of recognition by NBA fans than they did in the previous season, according to the results of the eighth annual sponsor loyalty survey conducted for SportsBusiness Journal by Turnkey Sports & ...

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06/16/14
Sponsor Loyalty: NHL

The recent NHL season brought the league not only record game attendance and strong TV ratings, but the league’s corporate partners also received higher levels of recognition by NHL fans than they did in the previous season, according to the results of the eighth annual sponsor loyal ...

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06/02/14
MLB Turnstile Tracker

MLB (Through May 27) Home team Dates Total Avg. % cap. Previous Change (2013) Max. Min. 90%+ 50%- Arizona Diamondbacks* 26 705,780 27,145 56.8% 26,944 +0.7% 28 48,541 16,555 3 ...

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06/02/14
Pacific Coast League Turnstile Tracker

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06/02/14
International League Turnstile Tracker

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05/19/14
Padres first, Tigers surge in survey

Detroit Tigers fans looking to buy season tickets in the spring of 2013 were likely to have experienced a take-it-or-leave-it approach with the team’s sales agents if they balked at buying a full-season package. Those agents, according to ticket-seeking fans, also were unlikely to offer ...

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05/12/14
Sponsor Loyalty: NCAA

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