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Heineken, Coke, Audi suffer MLS slump

Published in SportsBusiness Journal on 12 / 18 / 17

Heineken got slowed down when it comes to recognition during its third year as an MLS sponsor. GETTY IMAGES The third time isn’t always a charm. Three brands that became MLS sponsors i...

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12/11/17
Monster rises in first year of NASCAR deal

In its first year as title sponsor of NASCAR’s premier series, Monster Energy’s deal has already become one of the most recognized partnerships in sports, according to the results of the property’s 11th annual sponsor loyalty survey conducted for SportsBusiness Journal by Tur ...

Tags: Research and Ratings

12/11/17
Media rights push industry to $69.3B

Media continues to gain on ticket sales as the industry’s most lucrative revenue stream. GETTY IMAGES The North American sports industry’s bull market just keeps charging. Sp ...

Tags: Research and Ratings

11/20/17
Bud, Coke continue to rule diamond

Budweiser’s 38-year relationship with Major League Baseball has paid big dividends in terms of sponsorship recognition, according to the survey. GETTY IMAGES It seems like a perfect m ...

Tags: Research and Ratings

11/13/17
Beer, vodka boost PGA Tour results

Three quarters of the PGA Tour’s official sponsors increased their category-leading market shares this year, according to the tour’s ninth Sponsor Loyalty survey, conducted recently for SportsBusiness Journal by Turnkey Sports & Entertainment. And booze helped lead the way. ...

Tags: Research and Ratings

10/09/17
Indians claim a rare ratings win

First Look podcast, with MLB postseason discussion beginning at the 16:40 mark: Spurred by a 22-game winning streak from late August through early September that captivated the city of Cleveland, the defending American League champion Indians finished the regular season with MLB’ ...

Tags: Media, Research and Ratings

10/09/17
MLB attendance below 73M

It may not yet represent a crisis, but concern is definitely growing around Major League Baseball regarding the continued slide in the sport’s attendance. MLB finished the 2017 regular season with an attendance of 72.67 million, down 0.67 percent from last year.

Tags: Leagues and Governing Bodies, Research and Ratings

09/25/17
Digital traffic rise no longer automatic

Amid all the industry debate around declining TV ratings for many major sports properties, particularly the NFL, another media measurement issue lurks quietly in the background: a marked retreat in the overall audience and consumption for digital sports media. Monthly reports from measurement age ...

Tags: Research and Ratings

09/25/17
Up Next with Rich Luker

T he smartphone does not merely connect us to the internet. The smartphone has become life’s “remote control.” We are not just accessing information. We are becoming more active, more engaged in life beyond the internet ...

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09/18/17
Wolves, Barnstormers thrive

The NBA G League Iowa Wolves are among the elder statesmen of minor league basketball, having been in Des Moines for a decade. Only Sioux Falls, S.D., home to a hoops team since 1989, can boast a longer active tenure. After an eventful summer for the Wolves on the business side, it’s clear ...

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09/18/17
Iowa crashes No. 1

“Google Des Moines.” It wasn’t a request, but a challenge, by Todd Frederickson. The 38-year-old had just been hired to assemble a front-office staff for a hockey team that would begin play in five months in a market that had lost a team four years earlier, in 2009. His cha ...

Tags: Research and Ratings

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