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Kids’ vacation viewing habits open this TV writer’s eyes

Published in SportsBusiness Journal on 08 / 18 / 14

E very time I write about the threat of cord cutting, media executives tell me not to believe what my eyes are telling me. The execs roll out statistics that show people aren’t cutting the cord nearly as much as reporters are writing about ...

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07/21/14
Up Next with Rich Luker

T here is a relatively new form of research that is already changing your life. Predictive analytics, often called “big data,” allows researchers to combine data from a wide variety of sources and predict what people will do, when they ...

Tags: Research and Ratings

07/21/14
Study: ‘Green’ fans willing to spend

Fans who live “green” tend to spend more green, according to the results of a study scheduled to be presented this week at the fourth annual Green Sports Alliance Summit. The study, commissioned by Portland-based Green Sports Alliance and conducted by Turnkey Sports and Entertai ...

Tags: Research and Ratings

06/30/14
Sponsor Loyalty: NBA

The recent NBA season saw the league’s tenured corporate partners receive higher levels of recognition by NBA fans than they did in the previous season, according to the results of the eighth annual sponsor loyalty survey conducted for SportsBusiness Journal by Turnkey Sports & ...

Tags: Research and Ratings

06/16/14
Sponsor Loyalty: NHL

The recent NHL season brought the league not only record game attendance and strong TV ratings, but the league’s corporate partners also received higher levels of recognition by NHL fans than they did in the previous season, according to the results of the eighth annual sponsor loyal ...

Tags: Research and Ratings

06/02/14
MLB Turnstile Tracker

MLB (Through May 27) Home team Dates Total Avg. % cap. Previous Change (2013) Max. Min. 90%+ 50%- Arizona Diamondbacks* 26 705,780 27,145 56.8% 26,944 +0.7% 28 48,541 16,555 3 ...

Tags: Research and Ratings

06/02/14
Pacific Coast League Turnstile Tracker

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Tags: Research and Ratings

06/02/14
International League Turnstile Tracker

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Tags: Research and Ratings

05/19/14
Padres first, Tigers surge in survey

Detroit Tigers fans looking to buy season tickets in the spring of 2013 were likely to have experienced a take-it-or-leave-it approach with the team’s sales agents if they balked at buying a full-season package. Those agents, according to ticket-seeking fans, also were unlikely to offer ...

Tags: Research and Ratings

05/12/14
Sponsor Loyalty: NCAA

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