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Blue Jackets boost RSN rating; familiar names top NHL list

Published in SportsBusiness Journal on 02 / 06 / 17

It appears that the ratings juggernaut that was the presidential election affected ratings for local NHL games. NHL ratings on regional sports networks dropped a combined 7 percent through the All-Star Game. NHL ratings, in general, have picked up after the slow start, and media executives ...

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Tags: Research and Ratings

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01/16/17
MLS sponsor loyalty: Coke bubbles up

In its sophomore year as an MLS sponsor, Coca-Cola not only has become the brand that soccer fans most likely associate with the league, but the relationship has become one of the soda maker’s most-recognized league-level partnerships. According to results of the annual MLS sponso ...

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01/09/17
Toyota has big impression on NASCAR fans

Toyota’s on-track success in NASCAR in 2016 paid dividends off the track, as the auto manufacturer scored the highest year-over-year improvement in brand recognition and its highest-ever recognition rate, according to the annual NASCAR sponsor loyalty survey conducted for SportsBusin ...

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11/28/16
NHL Turnstile Tracker

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11/28/16
NBA Turnstile Tracker

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11/21/16
Up Next with Rich Luker

A t 8 a.m. Nov. 9, less than five hours after Donald Trump was elected president, the leaders of the Momentum Sports Marketing Symposium were sitting around a table asking “Now what?” Now what for our country? Now what for our industry ...

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11/21/16
Nod on: Bobbleheads top MLB promos again

The Dodgers distributed 454,000 bobbleheads this season. Photo by: GETTY IMAGES If you want to know what freebie MLB fans were most likely to receive when they showed up to the ...

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11/14/16
Sponsor Loyalty: MLB

Major League Baseball sponsors saw an increase in the number of fans who could correctly identify them as league partners this season, according to the results of this year’s annual MLB sponsor loyalty survey conducted for SportsBusiness Journal by Turnkey Sports & Entertainment. ...

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11/14/16
Research goes deep into minds of fans

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10/31/16
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.SMTRACKERTable td { padding: 2px 4px; font-size:12px; line-height:16px !important; border:1px solid black; } .SMTRACKERNotes { font-size:11px; line-height:14px !important; margin-bottom: 1em !important; margin-top: 1em !important; } .SMTRACKERDiv { border: solid 2px blue; padding: 5px; ...

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PGA Tour sponsor survey a mixed bag

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