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Indians claim a rare ratings win

Published in SportsBusiness Journal on 10 / 09 / 17

First Look podcast, with MLB postseason discussion beginning at the 16:40 mark: Spurred by a 22-game winning streak from late August through early September that captivated the city of Cleveland, the defending American League champion Indians finished the regular season with MLB’...

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Tags: Media, Research and Ratings

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10/09/17
MLB attendance below 73M

It may not yet represent a crisis, but concern is definitely growing around Major League Baseball regarding the continued slide in the sport’s attendance. MLB finished the 2017 regular season with an attendance of 72.67 million, down 0.67 percent from last year.

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09/25/17
Digital traffic rise no longer automatic

Amid all the industry debate around declining TV ratings for many major sports properties, particularly the NFL, another media measurement issue lurks quietly in the background: a marked retreat in the overall audience and consumption for digital sports media. Monthly reports from measurement age ...

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09/25/17
Up Next with Rich Luker

T he smartphone does not merely connect us to the internet. The smartphone has become life’s “remote control.” We are not just accessing information. We are becoming more active, more engaged in life beyond the internet ...

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09/18/17
Wolves, Barnstormers thrive

The NBA G League Iowa Wolves are among the elder statesmen of minor league basketball, having been in Des Moines for a decade. Only Sioux Falls, S.D., home to a hoops team since 1989, can boast a longer active tenure. After an eventful summer for the Wolves on the business side, it’s clear ...

Tags: Research and Ratings

09/18/17
Iowa crashes No. 1

“Google Des Moines.” It wasn’t a request, but a challenge, by Todd Frederickson. The 38-year-old had just been hired to assemble a front-office staff for a hockey team that would begin play in five months in a market that had lost a team four years earlier, in 2009. His cha ...

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09/18/17
Minor League Markets: Methodology

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09/18/17
Minor League Markets — 2017 rankings

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09/18/17
Top 10: How did they shake out?

2. Quad Cities (Moline-Rock Island, Ill./Davenport-Bettendorf, Iowa) ❱❱ TEAMS (FIRST SEASON): Midwest League Clinton LumberKings (1954), Midwest League Quad City River Bandits (1960), ECHL Quad City Mallards (1995) ❱❱ VENUES (YEAR OPENED): Modern Woodmen Park (1931), Ashford University ...

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07/24/17
NBA sponsor loyalty: Stalwarts thrive

Gatorade, Kia, State Farm and Verizon continued to increase their respective category-leading market shares, while American Express and Taco Bell struggled to make an impression in the minds of NBA fans, according to the league’s 11th annual Sponsor Loyalty survey, conducted for SportsBu ...

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07/17/17
Hockey’s partners put up historic stats

NHL sponsors scored a hat trick in the league’s 11th annual Sponsor Loyalty study, fielded recently for SportsBusiness Journal by Turnkey Sports & Entertainment. Goal No. 1: For the second year in a row, NHL fans knew who the league’s official partners were in all 10 of ...

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