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2016 SBJ/SBD Reader Survey: Media, Marketing and Sponsorship

Published in SportsBusiness Journal on 11 / 21 / 16

Properties you would most want your company aligned with as a sponsor: NBA 56% NFL 35% MLB 30% NCAA 25% MLS ...

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Sports business stories of the year: Lebron James delivers an NBA championship to Cleveland 32% Players use national anthem to bring attention to social issues 29% ...

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12th annual SBJ/SBD Reader Survey

We asked for your opinions and once again you delivered, weighing in on the people, stories and issues that define the sports industry. Among the highlights of the 12th annual SBJ/SBD Reader Survey: Protests and policies: Social issues wer ...

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Teams and Leagues

League with the most family-friendly game/event experience: Minor league baseball 27% MLB 24% NBA 21% MLS 11% Respons ...

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Best of the Rest

Getty Images Biggest threat to youth sports: One-sport specialization/related expectations 39% Injury concerns 29% Cost of participation 13% ...

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11/23/15
Results of the SBJ/SBD Reader Survey

  Now see what you think about the stories, issues and people that define the sports industry. Our 11th annual reader survey is in the books and, as always, the results paint a compelling picture about the state of the sports ...

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11/23/15
Reader Survey: Teams & Leagues

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11/24/14
Reader Survey: College Sports

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat ...

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