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Plugged In: David Morton, Fifth Third Bank

Published in SportsBusiness Journal on 06 / 19 / 17

With a 4:1 return on investment from its motorsports program and his company’s first win as a sponsor in the books, things are humming along nicely for David Morton of Fifth Third Bank. Morton heads up the Cincinnati-based bank’s motorsports program, which was created in 2012 to focus o...

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