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Plugged In: John Alvarado, Corona Extra

Published in SportsBusiness Journal on 05 / 23 / 16

The commercial for Corona opens with fans watching fights, fists clenched, bobbing and weaving among friends. It then cuts to scenes of Premier Boxing Champions stars Deontay Wilder, Danny Garcia and Leo Santa Cruz doing the same, cheering from ringside. As vice president of marketing for Corona Ex...

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Tags: People and Pop Culture

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