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What I Like: Joe De Sena, Spartan Race

04 / 14 / 14

PROFESSIONAL What I Like … Photo by: SPARTAN RACE ■ An influential person in my career: Al Cappucci, who begged me to join a firm on Wall Street, which led to my starti...

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Tags: People and Pop Culture

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11/26/12
Plugged In: Peter Rotondo

The Breeders’ Cup completed its two-day championship event earlier this month at Santa Anita Park in the Los Angeles area, and Peter Rotondo, vice president of media and entertainment, sees some positive trends developing as the event heads into its 30th year.. ...

Tags: People and Pop Culture

11/26/12
Spotlight: John Ruzich

Hospitality and sales and marketing firm Legends recently hired John Ruzich as senior vice president and general counsel. Ruzich joins the company after serving as senior vice president of business and legal affairs/general counsel for DreamWorks Classics. Ruzich began his legal career as a staff a ...

Tags: People and Pop Culture

11/26/12
People: Executive transactions

Baseball Ripken Baseball hired Colin Clark as assistant vice president of marketing. Clark was brand manager of digital activation at Under Armour. The Arizona Diamondbacks hired Craig Shipley as assistant to the general manager. Shipley was senior vice president of international sco ...

Tags: People and Pop Culture

11/26/12
The Sit-Down: John Osborn, BBDO N.Y.

T   oday ’ s advertising industry headlines are: More channels and more opportunities to engage consumers. It’s incumbent upon us as partners of great brands to sort through that clutter and formulate big ideas that drive growth. A lot more of our communication is not ...

Tags: People and Pop Culture

11/19/12
Plugged In: Michael Robichaud

Michael Robichaud, vice president of global sponsorships for MasterCard Worldwide, talks about spending on sports in today’s marketplace (and what that does to an overall budget), and shares his thoughts on how to capitalize on the passion of fans. ...

Tags: People and Pop Culture

11/19/12
What I Like: John Page, Global Spectrum

PROFESSIONAL What I Like … Page and son Jack get in a skate at Fenway Park the day before the 2010 NHL Winter Classic in Boston. Photo by: COMCAST-SPECTACOR ■ ...

Tags: People and Pop Culture

11/19/12
People: Executive transactions

Baseball Hoppes Bader Aloise ...

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11/12/12
Plugged In: Marc Bluestein

Across sports, sponsorship designations range from the “official mayonnaise” to “official oil filter,” but it’s the use of those rights at venue and retail that’s paramount. Marc Bluestein, president and founder of Maryland-based Aquarius Sports & Entertainme ...

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11/12/12
Spotlight: Patrick Wixted

Ketchum Sports & Entertainment recently hired Patrick Wixted as vice president and client services director. Wixted spent 3 1/2 years as the media relations manager for the Washington Redskins and was most recently the senior account manager at New Media Strategies. He spoke with SportsBusiness ...

Tags: People and Pop Culture

11/12/12
People: Executive transactions

Baseball The Detroit Tigers hired Scott Bream as director of pro scouting. Bream was major league scout and special assistant to the general manager for the San Diego Padres. The independent Frontier League’s Washington (Pa.) Wild Things hired Jay Miller as account executive. ...

Tags: People and Pop Culture

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