Featured Story

Study of avidity reveals 2 dimensions of sports fan

Published in SportsBusiness Journal on 06 / 29 / 15

F or 22 years, the ESPN Sports Poll has been able to accurately predict amounts of sports fan behavior across a broad range of activities using measures of avidity, or fan “bigness.” The industry quite commonly talks abou...

Read More

Tags: Research and Ratings

More Stories

02/23/15
From The Executive Editor: Silver shines

T he NBA is in a good place right now. That was clear from the positive energy and feel of the recent All-Star Weekend in New York City. The league can deliver a big event, with music, talent, celebrities, sponsor activation, exclusive parties and ...

Tags: Opinion

02/16/15
From The Executive Editor: Sponsor wants

I spent a few days in Cincinnati last week, the first time I’ve been to the city. The visual of Paul Brown Stadium and Great American Ball Park sitting strongly along the Ohio River when entering the city on the Brent Spence Bridge was ki ...

Tags: Opinion

02/16/15
Bringing integrity to sports gambling

A t a meeting of sports lawyers last spring, a senior counsel to Major League Baseball — perhaps reflecting the views of his then-boss, Commissioner Bud Selig — expressed skepticism over renewed efforts to consider expanding legalized ...

Tags: Opinion

02/16/15
From the Field of Sustainability

T here’s been a lot of activity around waste management at sports venues. MetLife Stadium, for example, has expanded recycling efforts into its parking lots, and the Seattle Mariners now recycle or compost more than 90 percent of all waste g ...

Tags: Opinion

02/09/15
From The Executive Director: Super Bowl

S uper Bowl XLIX will go down in history as one of the most unforgettable championship events in sports and immediately entered into the discussion for Sports Event of the Year consideration for the Sports Business Awards. The weekend had a bit of ...

Tags: Opinion

02/09/15
Sutton Impact

D uring my University of South Florida graduate class trip to Los Angeles last month, we met with representatives of Legends to provide the students with a better understanding of the consulting space in sports and entertainment, particularly as i ...

Tags: Opinion

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug