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How use of business analytics could have benefited union

04 / 14 / 14

I n today’s most popular professional sports leagues the role of business analytics continues to escalate. The introduction of the “Moneyball” statistical application to player efficiency in MLB years ago has expanded to other pr...

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Tags: Opinion

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11/04/13
Spotting the next disruptive innovation

H ere’s the scenario: You’re stuck in an airport, and out of sheer boredom you wander into the concourse bookstore to consider a reading purchase. Suddenly, you notice an abundance of business books related to technology’s impact ...

Tags: Opinion

10/28/13
Russia picks the wrong fight

The practice of sport is a human right. Every individual must have the possibility of practising sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play. — Olympic Charter ...

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10/28/13
From the Field of Athlete Endorsements

W orth more than $90 million before he even graduated from high school thanks to a sponsorship deal with Nike, LeBron James has embraced the freedom that comes with such a big payday as few athletes have. Keen to run his own business — or, i ...

Tags: Opinion

10/21/13
Lessons from Leaders Sport Summit

T he Leaders Sport Summit in London has grown from a niche soccer event into the must-attend event of the autumn conference season in the European sports market. Here’s what I learned from this year’s event, held earlier this month. ...

Tags: Opinion

10/14/13
From the Executive Editor

G oing through my notebook from the recently completed CSE Sports Marketing Symposium, which took place earlier this month in New York City: > WHAT’S NEXT: The dizzying pace of change remained a constant concern to marketers, espec ...

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10/07/13
From the Executive Editor

A s MLB heads into its postseason, here are the story lines, teams and people that stood out to me this season:   > BIGGEST STORY: LOS ANGELES DODGERS: Yes, they are the biggest story in back-to-back years. No team has been in the ne ...

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10/07/13
Cartoon: Benched

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