Featured Story

Playing futurist: Trends that could be sports biz mainstays

Published in SportsBusiness Journal on 07 / 17 / 17

J ust the other day, a friend of ours sent an email asking what trends to cover comprehensively during their first class teaching in a collegiate sports management program. We responded and thought the outcome interesting enough to develop for yo...

Read More

Tags: Opinion

More Stories

02/20/17
From The Executive Editor: “Mr. I”

I doubt we will see a sports team owner like Mike Ilitch come along again. There are very few individuals who combine the love of sports, zeal for winning, devotion to community and the concrete emotional and financial investments to improve th ...

Tags: Opinion

02/20/17
Sutton Impact: Eduselling 2.0

I n 2000, my then graduate students, Tony Lachowetz and John Clark, and I published an article on the concept of eduselling. In that article we laid out the process of eduselling and explained the importance of educating the customer throughout th ...

Tags: Opinion

02/13/17
From the Field of Education

I n the Mark H. McCormack Department of Sport Management at the University of Massachusetts and at the Georgia Southern University Department of Sport Management, both of us realize the importance of sport management students supplementing their i ...

Tags: Opinion

02/13/17
From The Executive Editor: Super time

T here are many moments that will stick with me from Super Bowl LI in Houston, but one stands out for its possible long-term significance. It was when NFL Commissioner Roger Goodell presented the Vince Lombardi Trophy to the Kraft family aft ...

Tags: Opinion

02/13/17
Menus start leaning climate-friendly

N o environmental threat to sports is more urgent to address than global climate disruption. Climate change is affecting public participation and attendance, raising costs, and threatening the health and well-being of communities where sports are ...

Tags: Opinion

02/06/17
Paralympic Games: A growth stock

S o, we both have spent many years working and volunteering in Olympic and Paralympic sport. One of us had an amazing 18-month journey as the deputy head of the Canadian Paralympic Team for Rio 2016. Following Rio, one thing we’ve both no ...

Tags: Opinion

02/06/17
From the Field of Measurement

I n sports, sponsorships are all over the place. Digital rotational signs appear behind home plate in MLB stadiums, logos cover the basket stanchions during NBA games, brands line dasherboards in the NHL, and sponsors pay for prime billing on scor ...

Tags: Opinion

02/06/17
From The Executive Editor: Big January

A s we flip the calendar to the second month of 2017, I was struck by the number of big stories in sports business from January. Here are my top 10: > SPANOS MAKES HIS MOVE: Rarely is an owner held in such high regard among his col ...

Tags: Opinion

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug