Featured Story

Best opportunities outside of team sports

Published in SportsBusiness Journal on 07 / 27 / 15

I n the early 1950s, Brooklyn Dodgers owner Walter O’Malley looked into his crystal ball and saw a future in which sports organizations would be run by professionally trained business and marketing managers. O’Malley and Clifford Brown...

Read More

Tags: Opinion

More Stories

04/06/15
From the Field of Fan Engagement

T he ICC Cricket World Cup played to a global television audience recently of more than a billion viewers, while more than a million fans attended matches over a six-week period. While these numbers show the massive global reach of cricket, sporti ...

Tags: Opinion

04/06/15
From the Executive Editor: Braves development

“W e are getting our Ph.D. in real estate development.” That’s what Derek Schiller , Atlanta Braves executive vice president of sales and marketing, told me over lunch recently at the team’s Turner Field offices. About ...

Tags: Opinion

04/06/15
Case for college athletes as employees

A s another season of March Madness draws to a close, and recognition of the Werner ladder sponsorship hits its peak, the public — including HBO’s John Oliver — is seemingly obsessed with one enduring question: Should college ath ...

Tags: Opinion

03/30/15
The life and times of Steve Greenberg

S teve Greenberg relishes routine. “I don’t like change,” he tells me over chopped salad and sandwiches at Allen & Co.’s 5th Avenue boardroom. “I’ve been married for 44 years. I’ve lived in the ...

Tags: Opinion

03/23/15
Sponsorship and driving social change

S port ignites conversation about the world’s most pressing matters. Its grand stage not only illuminates the on-field prowess of elite athletes, but also the off-field issues challenging our society. In the past year alone, we’ve seen ...

Tags: Opinion

03/23/15
Mythbusting college sports for sponsors

I n the six months that have passed since the NCAA board voted to give more autonomy to schools in its top five conferences, countless questions have been raised about both the future of the NCAA and college athletics in general. And among high ...

Tags: Opinion

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug