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How to stage modern sports experience in nontraditional setting05 / 20 / 13T oday’s venues for sporting events are pushing the boundaries of traditional risk management for event organizers. From college basketball on aircraft carriers to regular-season football games abroad, event risk paradigms often depend on th... Tags: Opinion |
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How sponsors weather scandal’s storm
A re ethics, morals and personal character more important in today’s business environment? While scandals may be interesting from a tabloid perspective, leagues, teams and management understand these issues have a negative impact on brand ...
Tags: Opinion
What is success for NFL in the U.K.?
T he NFL continues to test the viability of the London market, scheduling two regular-season games at Wembley Stadium next season. In addition to playing the San Francisco 49ers in London next Oct. 27, the Jacksonville Jaguars also have committed ...
Tags: Opinion
From the Field of Social Marketing
T he traditional viewing experience continues to evolve for sports fans. Gone are the days of experiencing the game as a static spectator. Instead, fans are gravitating toward social sites to enrich their viewing experience and cultivate a deeper ...
Tags: Opinion
From the Executive Editor
I n a change since we’ve introduced the program in 2010, this year we are profiling our “Champions: Pioneers of Sports Business” in six separate issues, beginning next week with a look at the career of Ron Shapiro . The main rea ...
Tags: Opinion
The research-practitioner divide
As a SportsBusiness Journal reader, you’re likely aware of the expanding number of university sport management programs, the rising flood water of graduates looking for jobs and the vague role of professors as teachers and researchers. Many o ...
Tags: Opinion
From the Executive Editor
O ne of the most talked about issues by team and league executives is the elasticity of ticket pricing. Just how high can prices go before there is a tipping point? And just how does the revolt occur? We have seen some organizations misprice their ...
Tags: Opinion
Trademarks worth the effort
Everyone knows the tremendous financial value of brands like the Nike swoosh (valued at more than $14 billion by a recent survey) and the Adidas brand (valued at more than $6 billion in the same survey). But beyond these traditional brands, compris ...
Tags: Opinion
