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Carnival atmosphere keeps Big Baller Brand in the spotlight

Published in SportsBusiness Journal on 05 / 22 / 17

P .T. Barnum, Tex Rickard, Bobby Riggs, Don King, Evel Knievel, Howard Stern, Alice Cooper, Marilyn Manson, Lady Gaga and now LaVar Ball. This is not an exhaustive list by any means — but is representative of the antics and showmanship that...

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