Featured Story

Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

Read More

Tags: Colleges

More Stories

05/05/14
Congress should govern college sports

T he most basic problem with college sports is that the NCAA and a small percentage of its 1,200 or so members have commercialized college sports to the tune of billions of dollars a year. This is not a Division I, II, or III problem. This is a pr ...

Tags: Opinion

04/28/14
Steps to reverse inactivity trend

I t’s time to face facts: We are standing on the precipice of an inactivity epidemic that will rob our industry of billions of dollars over the next few years. As sports and fitness leaders, we have a responsibility to reverse these trends. ...

Tags: Opinion

04/28/14
From the Field of Marketing

“S ports marketing by objectives” is the phrase we use to describe a sports marketing program that is driven by accountability to a finite set of goals that advance the overall corporate strategy in a meaningful way. Let’s bre ...

Tags: Opinion

04/28/14
From the Executive Editor

S eth Waugh thinks schools are cool. “I love being around schools,” he tells me with a smile. “I grew up at a school, basically, and I think school is one of the coolest places on earth. That energy, that passion, peop ...

Tags: Opinion

04/23/14
How you see it: NBA responds

In “How use of business analytics could have benefited union” ( SportsBusiness Journal, April 14-20 ), author Charles Grantham, who served as executive director of the National Basketball Players Association from 1988 until 1995, sugg ...

Tags: Opinion

04/21/14
From the Executive Editor

P GA Tour Commissioner Tim Finchem surprised some last month by naming four-year tour executive Jay Monahan as his deputy commissioner, making him the clear leader in the clubhouse to replace Finchem, whose contract ends in 2016. A few yea ...

Tags: Opinion

04/21/14
A case for amateurism in college sports

B y nearly every conceivable metric, college sports continue to grow. Of course, money is a by-product of increased popularity, bringing arguments that college football and men’s basketball players are more like employees than students. M ...

Tags: Opinion

04/14/14
A better use of analytics

I n today’s most popular professional sports leagues the role of business analytics continues to escalate. The introduction of the “Moneyball” statistical application to player efficiency in MLB years ago has expanded to other pr ...

Tags: Opinion

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug