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Paris, L.A. can shift the paradigm

Published in SportsBusiness Journal on 08 / 14 / 17

S o, the decision was made. Two winners, no losers, joy in Mudville. Paris got the 2024 Summer Olympic Games and L.A.’s consolation prize was the notable honor of hosting in 2028. Clearly, the third time is still a charm and now both cit...

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