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From the Executive Editor
I know I speak for everyone at our sports business group when I say we were heartbroken over the events last Monday at the Boston Marathon. Over the week, we developed stories in SportsBusiness Daily/Global and in this week’s SportsBusines ...
Tags: Opinion
From the Field of Sponsorship
S ince joining the sports and entertainment industry, I have actively monitored the evolution of the corporate partnership space — specifically, the expectation among brands for the properties to demonstrate how the partnership improves key ...
Tags: Opinion
From the Executive Editor
T here were a number of thoughts and comments that stood out during the opening session at our recent IMG World Congress of Sports in Naples, Fla. Here’s a sampling that I found of interest. ■ The fan experience at live events w ...
Tags: Opinion
Reconsidering honor of Rutgers, Pernetti
F ormer Rutgers University Athletic Director Tim Pernetti was one of our five nominees for Athletic Director of the Year for the 2013 SBJ/SBD Sports Business Awards, which will be awarded on May 22. Pernetti was cited by our editorial committee fo ...
Tags: Opinion
From the Field of Social Media
T here is an untapped opportunity for teams to put additional emphasis on social media to better engage fans, build lifetime value and monetize programs. In cases where teams have invested in technology and dedicated social media staff, they have p ...
Tags: Opinion
Sutton Impact
M anaging up is at its very essence a communication strategy and practice for keeping your “boss” informed. The challenge is determining the content (what the boss should know) and the frequency (how often you should be communicating). ...
Tags: Opinion
From the Executive Editor
A few insightful and fun comments I picked up while attending the Business of Sports Summit in Atlanta late last month, presented by affiliated publication the Atlanta Business Chronicle and the Atlanta Sports Council: • Atlanta Mayor Kasi ...
Tags: Opinion
