Featured Story

Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

Read More

Tags: Reader Survey

More Stories

09/29/14
The road ahead for the NFL

T he self-admitted mishandling of the Ray Rice situation by both the Baltimore Ravens and NFL Commissioner Roger Goodell has been painful to observe for sports business professionals or, even closer to home, any father with daughters. It is reason ...

Tags: Opinion

09/29/14
From the Executive Editor

W ondering whether the NFL has turned the news cycle after three weeks on the defensive: > CULTURE SHIFT: Dawn Hudson was a strong selection by the NFL to be its CMO. It gave the league a respected name known in the business for major ma ...

Tags: Opinion

09/29/14
From the Field of Cause Marketing

W ho would have guessed that a bucket, water and ice would be the tools needed to launch the most significant and viral social media campaign of the summer? The Ice Bucket Challenge, a movement that swept the nation, was intertwined with the s ...

Tags: Opinion

09/29/14
Impending irrelevancy of pro athletes

I f you look carefully, you can see an inflection point approaching. The professional athlete is in danger of becoming irrelevant. Skeptical? Consider the following three trends: 1. The rise of eSports: The New York Times recently reported ...

Tags: Opinion

09/29/14
Track & field investment will produce dividends

Your opinion column ( “Benefits of long-term partnership is worth going ‘all in,’” Sept. 8-14 ) is right to hail Nike’s, and indirectly NBCUniversal’s, long-term commitment to track and field. On the surface it would seem track is very much a secondary sport, but ...

Tags: Opinion

09/22/14
From the Field of Marketing

T he impact of the secondary market on teams has been an important topic in the industry for some time, but recently there seems to be more emphasis on analyzing pricing data so teams can evaluate and adjust their prices in order to stay competiti ...

Tags: Opinion

09/22/14
From the Executive Editor

O ne of the strongest statements I heard at our recent Game Changers Conference came from Kathryn Olson , the dignified former CEO of the Women’s Sports Foundation. When asked what’s next for the growth possibilities of women’s ...

Tags: Opinion

09/22/14
Navigating the polarizing issues

A moral compass is used in reference to a person’s ability to judge what is right and wrong and to act accordingly. The needle of professional sports’ moral compass has been spinning wildly over the past few months. When it comes t ...

Tags: Opinion

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug