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How to stage modern sports experience in nontraditional setting05 / 20 / 13T oday’s venues for sporting events are pushing the boundaries of traditional risk management for event organizers. From college basketball on aircraft carriers to regular-season football games abroad, event risk paradigms often depend on th... Tags: Opinion |
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Reconsidering honor of Rutgers, Pernetti
F ormer Rutgers University Athletic Director Tim Pernetti was one of our five nominees for Athletic Director of the Year for the 2013 SBJ/SBD Sports Business Awards, which will be awarded on May 22. Pernetti was cited by our editorial committee fo ...
Tags: Opinion
From the Field of Social Media
T here is an untapped opportunity for teams to put additional emphasis on social media to better engage fans, build lifetime value and monetize programs. In cases where teams have invested in technology and dedicated social media staff, they have p ...
Tags: Opinion
Sutton Impact
M anaging up is at its very essence a communication strategy and practice for keeping your “boss” informed. The challenge is determining the content (what the boss should know) and the frequency (how often you should be communicating). ...
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From the Executive Editor
A few insightful and fun comments I picked up while attending the Business of Sports Summit in Atlanta late last month, presented by affiliated publication the Atlanta Business Chronicle and the Atlanta Sports Council: • Atlanta Mayor Kasi ...
Tags: Opinion
From the Executive Editor
Editor's note: This story is updated from the print edition. W ith the first three months of 2013 in the books, we take a look at the most-read stories of the first quarter in SportsBusiness Journal, SportsBusiness Daily and SportsBusiness ...
Tags: Opinion
College brands amid March Madness
“W hat does March Madness exposure do to our school’s brand?” Long before Selection Sunday, how often has this question come up in conversations between a college president, the athletic director and the basketball coaches? Ho ...
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