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NFL current events could mean profound changes for sponsor relations

Published in SportsBusiness Journal on 10 / 23 / 17

P resident Trump’s recent call to boycott the NFL triggered more than just defiant football players taking knees and outraging fans appalled at the players’ disrespect of the flag. Outside the media spotlight, something else has been g...

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Tags: Opinion

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How to market an unpredictable product

“Just win baby.” When Al Davis, owner of the Oakland Raiders, first uttered these words, he was sharing his brand strategy with the world. This famous statement has a swagger that has become synonymous with the owner ...

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Heroes are where you find them

I’ve been thinking about heroes a lot lately and I’ve wanted to find one to write about. I guess my soul needs an inspirational lift from time to time and my spirit needs to share it. Sports, of course, is loaded with acts of hero ...

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MLB’s Internet arm gets a leg up

There’s a revolution going on in the baseball industry, and it doesn’t have to do with Spider-Man logos or drug testing. Baseball’s 3-year-old Internet arm, MLBAM, is on the sports industry’s cutting edge. ...

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Enroll sales reps on your campus

Having worked in the NBA and now as a consultant with a number of professional teams, I appreciate the value of a well-trained, focused sales force. The majority of the teams with which I interact have as many as 18 full-time ti ...

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Counting the change and lack of it

Pointing toward a long Fourth of July weekend, we check back in on some favorite topics as we wait for the fireworks to start. Moreno Arturo Moreno has been true to his word to put fans first, and Anaheim Angels fans have re ...

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Collective failure, not one-man show

SportsBusiness Journal has incorrectly reported on two occasions that former NFL senior vice president of marketing and sales John Collins, now president of the Cleveland Browns, was responsible for the production of the Super Bowl XXXVIII halftime show. To set the record straight, your ...

Tags: Cleveland Browns, Football, MTV, NFL, Opinion

ABC's decision one to watch

File this under “One to Watch”: ABC’s decision to leave the PGA Tour’s Buick Classic during a three-hole playoff on June 13 to broadcast its scheduled “America’s Funniest Home Videos” may have significant impact on the tour’s next television rights agreement. The tour will begin TV talks ...

Tags: ABC, ESPN, Fox, Golf, MLB, NBA, NFL, Opinion, PGA Tour

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