Featured Story

Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

Read More

Tags: Colleges

More Stories

10/15/01
Students are consumers, too

W hen you think "college sports marketing," what does it mean? Is it a marketer using college sports to reach consumers? Or does it mean the marketer uses sports to reach college students? I believe it can mean both, but you had better know who your target ...

Tags: Opinion

10/15/01
Healthy sports economy vital

D o you buy into the concept that sport business is a major structural girder of American society? And not just the winning and losing part. Playing cards would do that. No, I'm talking about the businesses that live off the entertainment, physical compet ...

Tags: Opinion

10/15/01
Scottsdale arena saga continues

T he term "clean and lien" is unfamiliar to most people, but last month it was a welcome addition to the vocabulary of those frequenting the intersection of Scottsdale and McDowell roads in Scottsdale, Ariz. That city's directive, ordering the prope ...

Tags: Opinion

10/08/01
How big is too big for college sports?

I s college sports big business? For most readers of this publication, that's too easy a question. So here's a two-parter for you: How big is college sports, and is it growing? The reason I ask is because I was wandering around the Unive ...

Tags: Opinion

10/08/01
Breeders’ at Belmont a symbol

The recent attack on the World Trade Center set off a two-tiered debate within the racing industry. The first debate centered on when individual tracks should restart normal operations. In New York, both the New York Racing Association and Meadowlands have ...

Tags: Opinion

10/08/01
It's child's play, again, for MJ

S ome years ago, I was in Las Vegas covering a boxing match, and staying in a hotel off that city's Strip. The morning before the fight, leaving on my reporting rounds, I passed a tennis court where Sugar Ray Leonard, who'd just retired from boxing ...

Tags: Opinion

10/08/01
Clubs level seats in Memphis

Your Coast to Coast section [SportsBusiness Journal, Sept. 10], under Toledo, Ohio, mentions that "Club level seats have also sold out in Louisville, Ky.; Dayton, Ohio; and Sacramento, the only other minor league parks to have club seats." For future reference, ...

Tags: Opinion

10/08/01
Cartoon

Tags: Opinion

10/01/01
Team contends while fans walk

W hat if a team contends for a pennant but nobody is there to see and hear it? Does it still make a noise? In Philadelphia this conundrum is becoming reality as the Phillies found themselves playing meaningful games in September, yet the club is nea ...

Tags: Opinion

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug