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NFL current events could mean profound changes for sponsor relations

Published in SportsBusiness Journal on 10 / 23 / 17

P resident Trump’s recent call to boycott the NFL triggered more than just defiant football players taking knees and outraging fans appalled at the players’ disrespect of the flag. Outside the media spotlight, something else has been g...

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Survival of the fittest for marketers

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A man of courage inspires a cause

You don’t expect to read articles that rend the heart and lift up the spirit in a sports business journal. At least not very often. So imagine my surprise to open this week’s issue to find John Genzale’s poignant piece about my dear friend and colleague Jim Warsaw [“ Heroes are whe ...

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L.A. Olympic Games keep on giving

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Stand up and cheer, turn around to jeer

Skimming through the recent sports business headlines, we noticed some developments that merit a pat on the back and others that call for a swift kick in the pants. Here is a mixture of both. The NHL told league employees last week that without a labor agreement by mid-September, ...

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Customer service strikes out

I went to a big ballpark recently on one of those giveaway days. You know, one of those days when fans, eager to get something for nothing, are willing wait in long lines and wade through throngs of people. In this post- 9/11 e ...

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Bryant trial needs to be fair

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Get drugs out of track, don’t run over rights

Let’s make this clear up front: Performance-enhancing drugs have no place in Olympic competition. They endanger health, tilt the playing field and demean the integrity of the athletic event. The appeal of the modern-day Olympic Games to fans, to broadcasters and to sponsors is based in larg ...

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5 cracksin MLB's foundation

As baseball takes its midsummer pause, the custodians of the game have much to be pleased with in the first half of the 2004 season. Attendance is up more than 10 percent from last year, and the total is on track to top 72.7 million, which would be an all-time record. New stadiums in San Di ...

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