Featured Story

The future of live entertainment: ‘4-D fan engagement’

Published in SportsBusiness Journal on 06 / 19 / 17

D uring a recent snowstorm, my family and I were stranded in multiple airports across the country. As we jumped from terminal to terminal, we were inundated with ads for sports and entertainment events taking place in each particular city. The ad...

Read More

Tags: Opinion

More Stories

Rangers should heed fans' advice

Sports properties like to say that they listen to their fans. The Texas Rangers have gone one step further, actively soliciting their best customers for guidance on how to do a better job. The team tapped 17 season-ticket holders for a new advisory board to critique its marketing, sales and ...

Tags: Baseball, Opinion, Texas Rangers

Rolling the dice with gambling entities

“CART books Sportsbook.com” “Minnesota launches first licensed NHL lottery game from Scientific Games and MDI Entertainment” “Sun plays in shadow of casino; Is WNBA team taking gamble in Connecticut?&# ...

Tags: Baseball, Basketball, Connecticut Sun, ECHL, Formula One, Hockey, MLB, Motorsports, NBA, NHL, Opinion, San Diego Padres, WNBA

‘Rife with inaccuracy, blatant bias’

DuPuy Andrew Zimbalist’s column in the May 3-9 edition demonstrates once again that SportsBusiness Journal believes that publication under the banner of “opinion” frees the author from even the most basic obligation to write based on ...

Tags: Baseball, Los Angeles Dodgers, MLB, Opinion

Take NBA’s money now

If you’re a basketball fan, then you have undoubtedly heard the following story: “These high school kids declaring for the NBA draft are making a big mistake. Not only are they passing up a college education, but they’re not rea ...

Tags: Basketball, Colleges, NBA, NCAA, Opinion, San Antonio Spurs

Back off, fun killers: ‘Scooter’ is for kids

It always amazes me when television programming and content that is directed at a more youthful demographic gets panned by adult columnists. The fun killers are out again with the recent lambasting of “Scooter,” the animated baseball used by Fox to try to interest younger view ...

Tags: Fox, Opinion

SBJ stance on agents questioned

I have been an NFLPA certified contract adviser for seven years. I got into the agent business because of my father, coach Ben Parks Sr. He had been witness to many horror stories of agents who took advantage of players, to the point of personal and financial ruin. He suggested that a p ...

Tags: Football, NFL, Opinion

A patch on the pants is a start

Most of the jockeys slapped corporate logos on their clothing at this year’s Kentucky Derby, and it turned out to be not so big a deal as either the proponents or the detractors had foreseen. Jockey advertising has the potential for benefit, but whether that potential becomes reality depends ...

Tags: Churchill Downs Inc., Horse Racing, Motorsports, NASCAR, Opinion

MLB’s debt rule examined

Editor's note: This story is revised from the print edition. After years of gloomy proclamations about the state of baseball’s financial condition, the commissioner’s office is beginning to sound surprisingly upbeat. Th ...

Tags: Arizona Diamondbacks, Baseball, Los Angeles Dodgers, MLB, New York Mets, Opinion, San Francisco Giants, Toronto Blue Jays

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug