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How cricket is swinging for ‘sixes’ in busy U.S. sports landscape

Published in SportsBusiness Journal on 08 / 22 / 16

C ricket holds its position on the global business stage as the world’s second largest sport economy but its share in the U.S. sports industry has been insignificant despite having rich history, including the honor to host the first internat...

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Tags: Opinion

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NFL Network confronts high standards

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TV reality shapes college football’s dreams

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Playoffs give MLB a base to build

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How You See It

Our reality with CART: Sponsorship pays big The new SportsBusiness Journal survey [ "Racing, golf are tops in sponsor satisfaction, Oct. 13-19 ] demonstrates the power of perception over reality. The fact is that PacifiCare Health Systems Inc. has had a positive, rewarding exper ...

Tags: Opinion

Loria swimming upstream

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