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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Tags: Colleges

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4 execs on the spot in Salt Lake

F or four executives, the 2002 Winter Olympics will greatly influence the health of their organizations for years to come. International Olympic Committee President Jacques Rogge presides over the first Games in the post-Juan Antonio Samaranch era. Samaranch was not always loved or ...

Tags: Microsoft Corp., NBC, Olympics, Opinion, PepsiCo, Time Warner, Yahoo! Inc.

Too many Winter Games

W hen it comes to the Summer Olympics, I'm a Big Tent guy, all the way. By that I mean I want the Games to open themselves to many more sports than they now admit. My reasoning is simple: If a substantial number of people anywhere enjoy a game, it shouldn't be kept off the world's gr ...

Tags: Olympics, Opinion

Sex sells but sells out women

F red Astaire was the dance superstar and media focus, even though Ginger Rogers could do everything he did — while moving backwards in three-inch heels. Anna Kournikova graces the cover of Sports Illustrated largely on her looks while the more accomplished tennis player Lindsa ...

Tags: Basketball, CBS Broadcasting Inc., Golf, Opinion, Reebok, Sports Illustrated, Tennis, WNBA, WUSA

China anxious for Olympics

ARTHUR SOLOMON A s an "old Olympic hand" who has worked on corporate, product and governmental aspects of public relations and publicity for Olympic programs since the mid-1970s, I recently became a "new China ha ...

Tags: Opinion

Prof gives 'F' to MLB owners

H ow about this for an opinion? "Baseball has survived in spite of the collective stupidity of its owners over the last hundred years." Those are the words of David Bohmer, who just this month inaugurated and is now teaching a course called "Baseba ...

Tags: Baseball, Opinion

No medals for drug testing

T he 2002 Winter Olympics will schuss off next week in Salt Lake City under a different drug-testing administration than the one that oversaw that function in previous Games, but hype-seeking athletes needn't worry about it. So far, the new gang h ...

Tags: Opinion

12 ways we'll rebound in 2002

T he sports and entertainment industry, along with the U.S. economy and American morale, took a hit in 2001. I look for a rebound on all fronts in 2002 led by the positive impact of major events and a continued love affair with all things sports and ...

Tags: Action Sports, Baseball, Basketball, Football, Golf, Opinion, Winter Sports

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