Featured Story

Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

Read More

Tags: Reader Survey

More Stories

06/17/02
NFL winning its war on drugs

A story that didn't make it above the fold in most sports pages in recent weeks spoke volumes about the state of labor-management relations in the league it concerned. It also said a lot about that topic in a league it didn't touch. The subject was ephedrine, a plant derivative t ...

Tags: Football, MLB, NFL, Opinion

06/17/02
U.S. obesity a growing problem

E ver think about empires? Remember the Roman Empire? The British Empire? How about the American Empire? Empires don't last forever. A revealing predictor of when an empire has started to crumble is the point when the populace aggressively seeks the benefits of its wealth and ...

Tags: McDonald's Corp., Microsoft Corp., Opinion

06/17/02
Strike the answer for baseball

R ecently SportsBusiness Journal ran a cartoon featuring a coffin representing Major League Baseball with a nail about to be pounded into it. This satirical viewpoint insinuating that another work stoppage will be the demise of the league is powerful, but not necessarily the cor ...

Tags: Basketball, MLB, NBA, Opinion

06/10/02
Good PR doesn't need be pricey

N ot everything makes sense in today's sports marketing scene. While viewership of sports on television is, at best, mixed, sponsorship rights fees for many of these events continue to rise. As a result, some companies are questioning whether they are getting their money's ...

Tags: Gillette, MLB, Opinion

06/10/02
Caddies carry the future of golf

T he U.S. Open golf tournament will tee off Thursday at the Bethpage State Park Black Course in Farmington, N.Y., and by all accounts the layout will give the assembled experts a stern test. Long, and with more sand than Ishtar, it's so tough under normal conditions that t ...

Tags: Golf, Opinion

06/10/02
You can buy a horse, you can't make it win

F rom the Desert to the Derby. By Jason Levin (Daily Racing Form Press, 211 pages, $24.95). This is not the way the 2002 Kentucky Derby was supposed to turn out — at least not for the ruling Maktoum family of Dubai. Over the past quarter-century, She ...

Tags: Churchill Downs Inc., Fox, Horse Racing, Opinion

06/03/02
Snead leaves a rich legacy

S am Snead died the week before last, four days short of his 90th birthday, and the sports world is poorer for his absence. No one ever played a game well for as long as he did. Chances are that no one ever will. Snead's accomplishments were such that even a publication devoted to ...

Tags: Golf, Opinion

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug