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2014 Sports Media & Technology

Published in SportsBusiness Journal on 10 / 31 / 14

Introducing SMT Live Live videos and interviews from the NeuLion Sports Media & Technology Conference. Beginning Wednesday morning, SMT Live will provide interviews with conference speakers and give you additional insights into some of the hottest trends in sports...

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06/10/02
Good PR doesn't need be pricey

N ot everything makes sense in today's sports marketing scene. While viewership of sports on television is, at best, mixed, sponsorship rights fees for many of these events continue to rise. As a result, some companies are questioning whether they are getting their money's ...

Tags: Gillette, MLB, Opinion

06/10/02
Caddies carry the future of golf

T he U.S. Open golf tournament will tee off Thursday at the Bethpage State Park Black Course in Farmington, N.Y., and by all accounts the layout will give the assembled experts a stern test. Long, and with more sand than Ishtar, it's so tough under normal conditions that t ...

Tags: Golf, Opinion

06/10/02
You can buy a horse, you can't make it win

F rom the Desert to the Derby. By Jason Levin (Daily Racing Form Press, 211 pages, $24.95). This is not the way the 2002 Kentucky Derby was supposed to turn out — at least not for the ruling Maktoum family of Dubai. Over the past quarter-century, She ...

Tags: Churchill Downs Inc., Fox, Horse Racing, Opinion

06/03/02
Snead leaves a rich legacy

S am Snead died the week before last, four days short of his 90th birthday, and the sports world is poorer for his absence. No one ever played a game well for as long as he did. Chances are that no one ever will. Snead's accomplishments were such that even a publication devoted to ...

Tags: Golf, Opinion

06/03/02
Another Tyson fight? No thanks

A lthough it's been rumored that I've covered every major fight since Cain rendered Abel hors de combat , when it comes to the Mike Tyson-Lennox Lewis fight in Memphis on Saturday, in the immortal words of Samuel Goldwyn, "Include me out." This is not to be taken as an anti-boxin ...

Tags: Boxing, ESPN, NASCAR, Opinion

06/03/02
CART, IRL: Get it together

Both CART and the IRL have to pull their heads out of the sand [ "Battered CART shifts its hopes to new strategy," May 20-26 ]. The sad truth is that they are still hurting each other's series by directly competing against each other. At the end of the day, they are both open-wheel ...

Tags: Championship Auto Racing Teams Inc., Formula One, IndyCar, Motorsports, NASCAR, Opinion

05/27/02
‘Olé’ for the World Cup

M ovie producers love products that tie in with their films. Sometimes, it seems that that's the main reason a movie is made. Now comes a product tie-in with a televised sports event. The event is the soccer World Cup, which kicks off its 31-day run on Friday. The product is t ...

Tags: ABC, ESPN, Opinion, Soccer

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