Featured Story

Coast to Coast

Published in SportsBusiness Journal on 09 / 15 / 14

AUBURNDALE, FLA. Rugby finals call Florida home NDP Championships, a division of Kroenke Sports & Entertainment, reached a three-year agreement with Polk County, Fla., to host The Sevens Championship, the first youth and high school rugby sevens North American championship tournament, at L...

Read More

Tags: Coast to Coast

More Stories

04/29/02
Race horse pulled a buggyful of bucks

S aturday's Kentucky Derby is the one horse race Americans have when they're having only one, so its winner is sure to enjoy a measure of celebrity. Chances are that it'll be brief, because the sports spotlight is antsy. The animal will get its blanket of roses, the office-pool winners wi ...

Tags: Horse Racing, Opinion

04/22/02
Ambush threat the real madness in March

A s recently shouted in the headlines of SportsBusiness Journal, Host Communications, the sponsorship sales arm for the NCAA, has "moved into big numbers." With top-tier Corporate Champion three-year packages priced at over $100 million, the NCAA is counting on corporate America ...

Tags: Basketball, Chrysler Corp., Coors Brewing Co., Host Communications Inc., NCAA, Opinion

04/22/02
Soccer hunts more success

W hen people ask Lamar Hunt when soccer will succeed in this country, and many do, he responds that it already has. "It's our top youth-participation sport in some surveys I've seen, and our women players are among the best in the world," he says. "Our men's national team used ...

Tags: Chicago Bulls, Columbus Crew, Kansas City Chiefs, MLS, NBA, NFL, Opinion, Soccer

04/22/02
Rodeo ropes fans, sponsors

I was disappointed with SportsBusiness Journal's coverage of rodeo in the March 11 issue. For a sport that sits eighth on your list of total spectator attendance for 2001 at over 22 million, your very short article did not in any way capture the popularity of the sport, its fan loyalty ...

Tags: Opinion

04/15/02
NCAA policy invites players to unionize

Ramogi Huma and his Collegiate Athletes Coalition are pushing for better insurance, off-season earning rights. I n 1980, when I was still committed to 1960s-style activism, I took a leave of absence ...

Tags: Colleges, NCAA, Opinion

04/15/02
Beane makes 'small ball' a winner

I n our dreams, most of us are George Steinbrenners, able to take our shopping lists into Neiman-Marcus and choose what we want, glancing at price tags only out of curiosity. When we wake up, though, we're Billy Beanes, strapped by a budget and hoping to find something we can affo ...

Tags: Baseball, New York Yankees, Oakland Athletics, Opinion

04/15/02
Get close to fans, then sell

A ffinity has gone to the dogs. Do you remember the original premise of NASCAR sponsorship? Rabid fans in an underdog sport would go out of their way to be loyal to a company that helped support their sport. "Give my driver a ride, and I am yours for life." Whatever happened t ...

Tags: AFL, LPGA, NASCAR, NTRA, Opinion, Visa

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug