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Cartoon: A star is born

Published in SportsBusiness Journal on 08 / 24 / 15

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Tags: Opinion

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Where will Olympic sponsors draw line?

O lympic sponsors participate in the Olympic movement for one reason only: They hope to enhance their business results through association with one of the world's greatest values-based brands. If the Olympics live up to their brand promise, it works; if they falter, the value equa ...

Tags: Olympics, Opinion, USOC

It’s March Madness, all right

T he madness of March in college basketball is about testing the skills and character of young athletes in a period of incomparable competition and pressure. The virtues of work ethic, poise, perseverance and endurance are on display during the reduction from the NCAA tournament f ...

Tags: Basketball, Colleges, NCAA, Opinion

Maybe it’s poison ivy on the walls

W hen I began writing about sports full time, too long ago, a friend told me I'd better be careful, because I'd lose five points off my IQ every year I spent on the beat. Experience has showed me that the warning was well founded, albeit a trifle dire. There is, however, an occupa ...

Tags: Baseball, Chicago Cubs, Minnesota Twins, Opinion, Philadelphia Phillies

Title IX battle won, war rages on

P resident Bush made a campaign promise to take another look at Title IX and adopt a "reasonable approach" to enforcing it. The Commission on Opportunity in Athletics, which held hearings on Title IX across the nation last year, was that promised look. Set up by the Department of ...

Tags: Colleges, NCAA, Opinion

This Week's Cartoon


Tags: Golf, Opinion

Sports make women winners

My hat's off to John Genzale for his latest Opinion column [" Fair play on the fairway ," Feb. 24]. I played four varsity sports in high school and three in college. I came of age right after Title IX (high school Class of 1977), back when being an athlete and having muscles w ...

Tags: Opinion

Devaluing the Olympic gold

H ere are questions that have been bothering me: Is a business association with the Olympics worth the extraordinary expense sponsors have been willing to pay? Or is it worth less after a series of scandals? It's tough to answer because the bottom line is told on the balance sheet ...

Tags: IOC, McDonald's Corp., Olympics, Opinion, USOC, Visa

TSN editorially independent

I was disappointed in the story in the Feb. 17 issue [" Magazine makes content deal "], as well as on your Web site, about The Sporting News. The Sporting News has not changed its principles regarding editorial independence or the way we distinguish editorial from advertisements. ...

Tags: Opinion, Vulcan Ventures

Best cartel ripe for legal challenge

L ast fall, BusinessWeek announced the winner of a competition to determine the "best monopoly in America." The finalists, chosen by a panel of Harvard economists, included major organizations such as the U.S. Postal Service, OPEC and Microsoft Corp. But according to the economist ...

Tags: Colleges, Football, Microsoft Corp., NCAA, Opinion

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