Featured Story

Orlando City looking to Brazil

Published in SportsBusiness Journal on 10 / 13 / 14

Orlando City SC is marketing naming rights for its new stadium internationally through strong ties in Brazil with the team’s owner and star player. Flavio Augusto da Silva, Orlando City’s owner and chairman, and Kaka, the newest MLS club’s first designated player, are both Brazi...

Read More

Tags: Franchises, Facilities

More Stories

07/15/02
Dual citizenship the cure

W ith the National Hockey League's annual free agent market having opened on July 1, and small-market Canadian-based NHL franchises struggling economically to find a way to re-sign their top players, commentators in Canada continue to speculate whether the upcoming labor n ...

Tags: Calgary Flames, Edmonton Oilers, Hockey, NHL, Opinion

07/15/02
Skipping school: From prep to pro

A lan Webb set a national high school mile record last year, marking himself as a coming force in middle-distance running, so it was a coup for the University of Michigan to recruit him for its track team. A couple of weeks ago, though, after his freshman season, he droppe ...

Tags: Dallas Stars, MLS, NBA, Opinion, San Antonio Spurs

07/15/02
Success is a family affair

T iger Woods, Venus Williams and Serena Williams are more than just the No. 1-ranked male golfer and the top two female tennis players worldwide. They are models as well, not only for African-Americans, but also for any athlete with a dream of success. Examin ...

Tags: Golf, Opinion, Tennis

07/08/02
All-Star Game could be real game

B aseball's All-Star Game is Tuesday night, and, as has been usual in recent years, the run-up hasn't been altogether celebratory. Some of the players chosen to perform have confessed that, while pleased with the honor, they'd just as soon have the three-day break non-selectees ar ...

Tags: Baseball, Electronic Arts, MLB, Opinion

07/08/02
Kids are our industry's future

I frequently use this column to sound warnings for our industry or worry about societal trends. Baseball is in trouble. Kids don't play outside enough. Technology is changing the world. I'm sure some of you think I see the glass as half empty. If that's the case, let me pour in s ...

Tags: Amateur Sports, NCAA, Opinion, PepsiCo

07/08/02
NFL needs '4 P's of marketing'

P rofessional sports teams have long known the importance of a strong fan base. Constantly evolving and tailoring marketing efforts solidifies current fans and lures prospective ones. It's a cyclical process for teams. By catering to your fans and drawing more, you will in tu ...

Tags: Anheuser-Busch Cos., Coors Brewing Co., Dallas Cowboys, ESPN, Football, MillerCoors, MLB, NFL, Opinion, San Francisco Giants

07/01/02
Atlanta's fickle fans can choose

A n experiment in wooing the fickle sports fan will take place in Atlanta later this year. It will match game-day sizzle against a money-back guarantee as a spectator lure. The people donning lab coats are the ones running the Falcons and Hawks, who are, respectively, the big- ...

Tags: Arizona Cardinals, Atlanta Braves, Atlanta Falcons, Atlanta Hawks, B&J Collectibles Inc., NBA, NFL, Opinion

07/01/02
Happier jobs closer than you think

I n the executive search business, I have the opportunity to talk with top executives from a broad range of industries. So many have this inner yearning that "boy, it would be great to work in sports." They say, "Bob, I really believe I'd be happier working for a team, a league, a ...

Tags: Opinion

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug