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Study of avidity reveals 2 dimensions of sports fan

Published in SportsBusiness Journal on 06 / 29 / 15

F or 22 years, the ESPN Sports Poll has been able to accurately predict amounts of sports fan behavior across a broad range of activities using measures of avidity, or fan “bigness.” The industry quite commonly talks abou...

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Tags: Research and Ratings

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Battle of the sexes is no fair fight

I 'm aware that February and early March are slow news times in the sports department, but I'm still at a loss to understand the attention commanded by the female golfer Annika Sorenstam's decision to compete against the men in a late-May tournament on the PGA Tour. To hear so ...

Tags: Golf, LPGA, Opinion

MLB goes for 1-for-2 so far

T he smells of spring are buried under two to three feet of snow on much of the East Coast, but the crack of the bat and the pop of the glove are being heard in Florida and Arizona. The new baseball season is about to begin, and it is a reasonable time to ask whether baseball in 2 ...

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Title IX's impacted front offices

W hile much of the debate over Title IX has centered on playing opportunities for women in U.S. higher education (women's NCAA Division I teams now outnumber men's teams, as USA Today has noted), I got to thinking about whether this 1972 federal legislation has spurred notable con ...


Fair play on the fairway

W hen sportswriters trivialize Annika Sorenstam's decision to compete against men at the PGA Tour's Colonial Open, I wonder if those guys realize where their next best story is coming from. Don't they get it? News is about what's new. When the guys at my local watering hole snicke ...

Tags: Golf, LPGA, Opinion

Extra points for grassroots effort

We wholeheartedly agree with Andrew Zimbalist's very positive view of the NFL and the NFL Players Association [" It's report card time, and NFL makes the grade "] in your Feb. 3-9 issue. One point that he did not reference is the collective foresight of the league and the players a ...

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This Week's Cartoon

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Tags: Hockey, NHL, Opinion

Elmore has it right about LeBron

The coverage surrounding LeBron James is completely astounding, and I am more and more surprised everyday when I turn on my television how out-of-hand this subject has truly become. Our media can put such a great emphasis on a story that is great for high school sports, but I question ...

Tags: Basketball, NBA, Opinion

Both sides of Title IX get it wrong

F undamental change to Title IX is wrong and reactionary, but efforts to address the issues that arise from its implementation and execution are necessary. Compliance with Title IX suggests assurance that gender equity is achieved in school sports. But on many college campuses, Title ...

Tags: Colleges, NCAA, Opinion

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