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Cartoon: A star is born

Published in SportsBusiness Journal on 08 / 24 / 15

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Moreno’s next task: Stepping up to plate

Recent comments from Arturo Moreno were everything fans and industry observers wanted to hear: lower prices for concessions, more kids at the ballpark, more games on television. And all politicians want better schools, more jobs and less crime. The challenge begins now for Moreno, ...

Tags: Atlanta Falcons, Baseball, Basketball, Dallas Mavericks, Football, Los Angeles Angels, NBA, NFL, Opinion, Sacramento Kings

In hiring practices, MLS leads

W ith Title IX under attack and affirmative action being assaulted in the courts, it was striking when the 2003 Racial and Gender Report Card revealed that when it comes to hiring practices in professional and collegiate sport, women and people of color have lost ground. Every prof ...

Tags: Baseball, Basketball, Colleges, Football, Hockey, MLB, MLS, NBA, NCAA, NFL, NHL, Opinion, Soccer, WNBA

Gloom and doom in MLB stats?

R emember last July? After declaring the All-Star Game a dead heat, Major League Baseball Commissioner Bud Selig warned that one franchise might go out of business within the week and another might not finish the season. As of mid-May, MLB's average game attendance was down more than ...

Tags: Arizona Diamondbacks, Atlanta Braves, Baseball, Basketball, Boston Celtics, Boston Red Sox, Cincinnati Bengals, Cincinnati Reds, Football, Fox, Houston Astros, Kansas City Royals, Los Angeles Angels, Los Angeles Dodgers, Milwaukee Brewers, MLB, NBA, News Corp, NFL, Opinion, San Diego Padres, Seattle Mariners, Walt Disney Co.

Book review: "Moneyball"

Moneyball: The Art of Winning an Unfair Game. By Michael Lewis. W.W. Norton & Co., 288 pages. $24.95. L ast year, the New York Yankees spent $126 million on players and won 103 games. The Oakland A's won just as many games with a payroll of $42 million. The ...

Tags: Baseball, New York Mets, New York Yankees, Oakland Athletics, Opinion

Jury’s still out on ticket promotions

"U nless specifically authorized in advance, this ticket may not be used in a commercial promotion or as a prize in a sweepstakes." Every sports event ticket-back bears a warning of this type. But that prompts an age-old question for sports properties seeking to protect the value of the ...

Tags: Anheuser-Busch Cos., Colleges, Coors Brewing Co., Football, MillerCoors, NCAA, NFL, Opinion

Olympic athletes are the Games

C ontrary to public perception, the U.S. Olympic Committee does not produce Olympic teams. It does, however, collect all of the Olympic money! Each summer and winter team is produced by the national governing body (NGB) for the sport involved. The current USOC was created by the Ama ...

Tags: Olympics, Opinion, USOC

A curious response

Philip Propper's response to my Final Word column is curious. He addresses only one of my substantive critiques, and even this is a minor point in my op-ed. He writes that "One of Zimbalist's greatest failings is accepting Team Marketing Report numbers ... to derive average ticket price ...

Tags: Hockey, NHL, Opinion

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