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Cartoon: Patching things up

Published in SportsBusiness Journal on 10 / 16 / 17

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Tags: Opinion

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Big ripples spread from one small act

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24/7 fans offers challenges, payoffs

Sometimes numbers tell the story most clearly, so let’s turn to the scores: 200 million Americans call themselves sports fans. That’s seven of every eight adults. 170 million Americans carry cell phones. 15 million Americans play some form of fantasy sp ...

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Open up the doors to other fans

Few decisions in business are more critical than figuring out what the customer base is and how to appeal to it. Bankruptcy court is littered with the corpses of companies that forgot why they existed and tried to be something they weren’t. Conversely, other companies fail to grow as m ...

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Make group sales a key

In 2004, I wrote an article for SportsBusiness Journal identifying the opportunities and the need for intercollegiate athletic programs to have active ticket-selling programs . Since that column (and a subsequent presen ...

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Jon Podany

JON PODANY, PGA TOUR BY NOAH LIBERMAN STAFF WRITER Jon Podany’s early marketing training was pretty common for the sports world: He was a brand manager at Procter & Gamble, which has graduated hordes of brand managers into sports marketing. ...

Tags: PGA Tour, Finance, Procter and Gamble, NFL, Golf, Target, Opinion, Forty Under 40

Filtering the files to find our 40

Every year, as we prepare for the banquet that fetes the newest members of our Forty Under 40 , those of us on the selection committee are asked the same question: Are the winners’ names drawn out of a hat, or what? ...

Tags: Opinion

Time for new NHL leaders

By the time the NHL announced the cancellation of its 2004-05 season last week, almost nobody cared about what is clearly a landmark in sports. That public indifference is the real end-product of the debacle that has passed for these labor negotiations. We wouldn’t be surprised if the next ...

Tags: Hockey, NHL, Opinion

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