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The future of live entertainment: ‘4-D fan engagement’

Published in SportsBusiness Journal on 06 / 19 / 17

D uring a recent snowstorm, my family and I were stranded in multiple airports across the country. As we jumped from terminal to terminal, we were inundated with ads for sports and entertainment events taking place in each particular city. The ad...

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Tags: Opinion

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It's a new day at Nike

Our 2003 sports executive of the year, Nike’s Phil Knight, is nearing the end of a career as driving force of the dominant athletic footwear brand — if not sports brand — around. Next week, Knight steps down as president and CEO, though he will remain chairman. Under Knigh ...

Tags: Opinion, Reebok

Decades of work made Davidson

Talk about having a good week at work: Bill Davidson’s Tampa Bay Lightning won the Stanley Cup in June, then eight days later, his Detroit Pistons won the NBA championship. It was, he acknowledged, probably a once-in-a-lifetime experience, but that unprecedented level of success makes ...

Tags: Basketball, Detroit Pistons, Hockey, Opinion, Palace Sports and Entertainment, Tampa Bay Lightning

Malloy’s truth better than silence

“There have only been two days when I’ve been embarrassed to be president of Notre Dame: Tuesday and Wednesday of last week.” — The Rev. Edward Malloy Professional conferences are mostly about networking, a little about learn ...

Tags: Colleges, Football, NCAA, Opinion

Dueling answers? No, different questions

We all know the “room full of economists” joke. But having personally been in many a room full of economists, the joke is an indictment of the teller, not the economist. If you ask a room full of economists the same economic question, you will get the same answer. If you ask them ...

Tags: Dallas Cowboys, Opinion

A threat that’s worse than Auburn Hills

One of the greatest threats posed to any consumer business is “disengagement.” Once the customer becomes disengaged, the value of the underlying product and the demand for it diminishes. In the NBA, seeds of disengag ...

Tags: Basketball, Detroit Pistons, Indiana Pacers, Minnesota Wild, NBA, Opinion, Toronto Raptors

Influential list signals changes

Our inaugural listing of the 50 most influential people in sports business , featured in this issue, is intended to foster debate, recognize both the individuals and the institutions that shape our industry, and perhaps suggest something about the state of the industry. It’s int ...

Tags: ESPN, IOC, MLB, NASCAR, NBC, New York Yankees, NFL, Opinion

MLB's steriod scandal serious

Two weeks ago, I was working out in the Smith College gym when I overheard a conversation among three young men, probably in their early 20s. They were talking openly and in graphic detail about using steroids, their workout regim ...

Tags: Baseball, IOC, MLB, Opinion

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