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05/27/02
Marketing needs an Asian face

I recently asked staff in my office to name 20 white, African-American, Latino and Asian athletes. All are knowledgeable sports fans. They were representative of the aforementioned groups except Asians. Most had no problem coming up with 20 whites and African-Americans. A ...

Tags: Arizona Diamondbacks, Dallas Mavericks, Denver Nuggets, Los Angeles Dodgers, LPGA, NBA, NFL, NHL, Opinion, San Francisco Giants, Seattle Mariners, Texas Rangers

05/27/02
Hockey's gift: Goals & Dreams

I t seems as though not a day goes by without media reports reminding us that sports is really just a multibillion-dollar business. Over the last several months, we have been bombarded with stories relating to contraction of major league baseball franchises, a not-so-above ...

Tags: Boston Red Sox, Cablevision Systems Corp., Hockey, MLB, New York Yankees, NHL, Opinion, San Jose Sharks, YankeeNets, YES Network

05/20/02
ATP needs to schedule better

The ATP plans to fine the world's most recognized male tennis player, Andre Agassi, for skipping the Tennis Masters Series Hamburg, which was set to end on Sunday. It's one of 10 Masters Series event, the most prestigious and lucrative tournaments outside the four Grand Slam extravagan ...

Tags: Opinion, Tennis

05/20/02
Beach volleyball on way back

T he idea that sex sells is central to American advertising, a theme that everyone salutes when it's run up the flagpole. Images of good-looking people, eying one another suggestively, are used to pitch everything from autos to toothpaste. Chiquita Banana showed that pulchritude c ...

Tags: Anheuser-Busch Cos., Microsoft Corp., NBC, Opinion, PepsiCo

05/20/02
Trust gave NFL labor peace

O n March 1, the National Football League slipped quietly into its 10th season of the salary cap era. That this anniversary passed relatively unnoticed could mean that the geniuses whose telescopes are fixed on the sports labor horizon see only a lensful of smoking fires from Majo ...

Tags: Enron Corp., Football, MLB, NFL, Opinion

05/13/02
Legends of the spring

T he National Basketball Association playoffs are ambling through the spring as usual, but with a notable difference from other recent years. That's that the New York Knicks are absent from the mix, having failed to qualify. It's been 15 years since that happened, and the Gotham f ...

Tags: Basketball, NBA, New York Knicks, New York Rangers, NHL, Opinion

05/13/02
The NBA trades down

T he forces of ego and greed win out over sound business judgment when the NBA Hornets move from Charlotte to New Orleans. It's sad anytime a team abandons its home, whether the fans lost interest in their team or the team lost hope in its town. But the case of the Hornets is parti ...

Tags: Basketball, Memphis Grizzlies, NBA, New Orleans Pelicans, Opinion

05/13/02
Marketing needs Latino flavor

M arketing sports to Latinos can improve a company's ability to sell its product or service, increase a team's or an entire sport's fan base, and grow audiences so media companies can create new revenue streams to offset the high rights fees they must pay. So far, few are taking a ...

Tags: Baseball, Basketball, Football, GE, MLB, NBA, NFL, Opinion, Soccer

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