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Cartoon: Chips with that?

Published in SportsBusiness Journal on 07 / 25 / 16

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05/03/04
Draft day plots unlikely a new trend

As the sun set on the 2004 NFL draft, the bandwagon of Eli Manning haters was filled to overflowing. Eli haters? It was almost unimaginable a few weeks ago. Manning, good-guy quarterback from the University of Mississippi, son and brother of good-guy quarterbacks, was headed for the NFL, ...

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04/26/04
Best execs listen to the public

Some business executives listen to their customers, respect where their clients are coming from and try to do the right thing. They understand that responding appropriately to the public — even if it means admitting mistakes and accepting their lumps in the short term — is the best way to p ...

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04/26/04
Best owners invest time, emotion

For the consumer considering an investment, one requirement is that he have confidence and trust in the product. This has been documented by research in the Journal of Marketing (written by E. Garbarino & M.S. Johnson in 1999) and ...

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04/26/04
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Tags: NASCAR, NBC, NCAA, NFL, Olympics, Opinion

04/19/04
NCAA tourneys dished Sweet and Sour 16

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04/19/04
Agents should clean up house

This week’s Special Report on athlete representation outlines a now-familiar litany of complaints about the industry: client poaching, improper inducements to athletes, back stabbing, self-interest trumping client service. While these concerns are obvious, the solutions are less so. I ...

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04/19/04
Don't let stars outshine the product

A s we wade through the explosive Balco investigation, it would be downright irresponsible not to take stock in how we marketers use celebrity athletes to sell products. In our “Build ‘em up to knock ‘em down” society, it ...

Tags: Adidas, Baseball, Basketball, Football, MLB, NASCAR, NBA, NFL, Opinion, Quaker Oats, Reebok

04/12/04
MLB marketing scores with kids

I was very pleased to see your publication print Jim Bloom’s piece on marketing MLB [“ Solid hits in game of marketing MLB ,” March 22-28]. As the official charity of MLB, we at Boys & Girls Clubs of America get tired of seeing MLB’s marketing efforts bashed ...

Tags: Baseball, MLB, Opinion

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