Featured Story

Cartoon: Rising tide

Published in SportsBusiness Journal on 12 / 05 / 16

Read More

Tags: Opinion

More Stories

09/13/04
Show sponsors’ money is well-spent

The competition for sports marketing dollars is becoming fierce in today’s budget-conscious corporate environment. The once-inherent value perception associated with team sponsorships is quickly fading and being replaced by maximized return on investment (ROI). But unless sports t ...

Tags: Opinion

09/06/04
Dream Team yields a nightmare

The death of American dominance in Olympic men’s basketball came as agonizingly slow as it was inevitable. Team USA’s bronze medal as much put America’s evolved version of the game out of its misery as it punctuated an era where t ...

Tags: Basketball, NBA, Olympics, Opinion

09/06/04
‘Our guys’ not guys, but they are us

I was talking to a friend about the Olympics, saying how well our guys did in soccer, when he reminded me that our “guys” didn’t play soccer in the Olympics. They didn’t qualify. “Well, you know, our g ...

Tags: Olympics, Opinion, Soccer

09/06/04
20 questions before NFL's kickoff

Twenty questions to ponder while waiting for the return of the NFL Thursday night: 1. Have football’s entertainment directors remembered the lessons from the Super Bowl halftime? 2. How will the NFL’s economic review split the difference between more revenue sharing for the ha ...

Tags: ABC, Arizona Cardinals, ESPN, Football, Fox, Indianapolis Colts, Minnesota Vikings, MLB, NFL, Opinion

08/30/04
Some moments golden, some not

Playing Olympic judge in the final hours of the 2004 Summer Games: Greece gets a medal for its handling of the Games. After months worth of hand-wringing over construction delays, inadequate infrastructure and uncertainties over housing, the hosts got it all done with a well-org ...

Tags: IOC, NBC, Olympics, Opinion

08/30/04
To ensure growth, plant seeds wisely

Fifty years ago, few people would have predicted the growth of the managed sports industry. Today, with the astounding number of leagues, teams and organizations, even optimists question whether the sports industry is finally appr ...

Tags: NBA, Opinion

08/23/04
Fresh ideas opening up tennis

After years of hearing just about everyone connected with the sport of tennis bemoan the state of the game, it’s refreshing to witness a change of attitude among the industry’s leaders. That new outlook can be traced, in large part, to the successful launch of the U.S. Open Series, ...

Tags: IMG, Opinion, SFX, USTA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug