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How to develop an authentic diversity and inclusion policy

Published in SportsBusiness Journal on 01 / 16 / 17

S ince the 2000 census revealed massive demographic shifts and corresponding market opportunities across America, diversity and inclusion gradually evolved across sports. League officials, owners and team executives sooner or later proclaimed co...

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Tags: Opinion

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TV poker's hole card: Key lessons to learn

At a time when exploding entertainment options are pushing down Nielsen ratings for many sports properties (see: Ryder Cup, tennis, NHL, even the NFL), there’s something to be learned from the surprising popularity of televised poker tournaments. This summer’s World Series of ...

Tags: ABC, Baseball, ESPN, Football, Fox, Golf, Hockey, MLB, NFL, NHL, Opinion

My Olympic dream

As we all now know, Greece delivered a gold medal performance on the organization of the Games. And while the Greeks received modest accolades for their brilliant effort, most of the stories coming out of Athens concerned doping ...

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MLB’s one last chance to win in Canada

The future of Major League Baseball in Canada will soon depend entirely on the Toronto Blue Jays. On one hand, this will be business as usual. Commissioner Bud Selig is committed to franchise stability through ballpark developme ...

Tags: Baseball, MLB, Opinion, Toronto Blue Jays

A college refresher: Make opportunity pay

USA Today asked its readers what they would like to see changed in the world of sports. Among a list of 10 possibilities offered by the newspaper’s sports staff, the outcome wasn’t even close. Nearly half (48 percent) said they want a football playoff for Division I-A colleges ...

Tags: Colleges, CBSSN, ESPN, Football, NCAA, NFL, Opinion

New sponsorship challenges

This week in New York, some of the top brands, sports properties and agency executives meet to discuss the state of sponsorship, advertising and marketing. The discipline of sports sponsorship is facing significant challenges, forcing a new way of thinking that is long overdue. Our In-D ...

Tags: Opinion

Nothing but losers in Bryant case

As the prosecution ended the Kobe Bryant criminal trial, the landscape from Eagle, Colo., to all corners of the nation is littered with losers. Bryant himself has to look back on the consequences that unfolded in the wake of ...

Tags: Basketball, Football, Los Angeles Lakers, NBA, NFL, Opinion

Put baseball back in D.C. already

Some day soon, we are told once again, Major League Baseball will let us know whether the nation’s capital is deserving of a baseball team. Washington, D.C., ranks eighth nationally in the size of its media market (with 2& ...

Tags: Baltimore Orioles, Baseball, MLB, Opinion

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