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Creative challenges: How to build the Big Idea in activation05 / 13 / 13A dvice columns are no longer limited to the personal space. Such columns are part of the working world, too, and in this case, we’re talking about sales and marketing initiatives in sports, looking at real examples of sponsor activations th... Tags: Opinion |
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How big is too big for college sports?
I s college sports big business? For most readers of this publication, that's too easy a question. So here's a two-parter for you: How big is college sports, and is it growing? The reason I ask is because I was wandering around the Unive ...
Tags: Opinion
Breeders’ at Belmont a symbol
The recent attack on the World Trade Center set off a two-tiered debate within the racing industry. The first debate centered on when individual tracks should restart normal operations. In New York, both the New York Racing Association and Meadowlands have ...
Tags: Opinion
It's child's play, again, for MJ
S ome years ago, I was in Las Vegas covering a boxing match, and staying in a hotel off that city's Strip. The morning before the fight, leaving on my reporting rounds, I passed a tennis court where Sugar Ray Leonard, who'd just retired from boxing ...
Tags: Opinion
Clubs level seats in Memphis
Your Coast to Coast section [SportsBusiness Journal, Sept. 10], under Toledo, Ohio, mentions that "Club level seats have also sold out in Louisville, Ky.; Dayton, Ohio; and Sacramento, the only other minor league parks to have club seats." For future reference, ...
Tags: Opinion
Team contends while fans walk
W hat if a team contends for a pennant but nobody is there to see and hear it? Does it still make a noise? In Philadelphia this conundrum is becoming reality as the Phillies found themselves playing meaningful games in September, yet the club is nea ...
Tags: Opinion
Attacks give new purpose to sport
U nlike most days in the life of our small nonprofit organization, none of the staff of the Women's Sports Foundation were in lower Manhattan or in the air on Sept. 11. Upon hearing of the tragedy at the World Trade Center 18 miles from ...
Tags: Opinion
Uncle Sam's soccer needs you
R ecent events have returned the slogan "Uncle Sam Needs You" to its original, bellicose meaning, but I think it's still possible to employ it in a lighter context. The one I have in mind has to do with soccer, and the fortunes therein of the U.S. n ...
Tags: Opinion
Cubs selling out source of success
The question of what a winning team is worth at the box office often is raised in sports-business circles, and the usual brief answer is “plenty.” Now come the Chicago Cubs with evidence that will skew that comfortable conclusion. To just ...
Tags: Opinion
