Featured Story

Best opportunities outside of team sports

Published in SportsBusiness Journal on 07 / 27 / 15

I n the early 1950s, Brooklyn Dodgers owner Walter O’Malley looked into his crystal ball and saw a future in which sports organizations would be run by professionally trained business and marketing managers. O’Malley and Clifford Brown...

Read More

Tags: Opinion

More Stories

08/18/03
Summer camp for the business set

A h, summer sports camp. Pro athletes have offered some sort of off-season skill camp for years, and it's safe to say nearly every top college athletic program hosts hundreds of kids each summer in what amounts to a tryout camp for emerging young athletes. It is about getting an athletic ...

Tags: Baseball, Hockey, MasterCard International Inc., NHL, Octagon Group, Opinion

08/18/03
Trading on baseball’s competitive integrity

B aseball's trading deadline came and went, but it left behind some questions about the sport's competitive integrity. Consider what happened with the Cincinnati Reds and how it was handled by Commissioner Bud Selig. Reds owner Carl Lindner said his team needed a new stadium so it could b ...

Tags: Baseball, Boston Red Sox, Cincinnati Reds, Milwaukee Brewers, MLB, New York Yankees, Opinion, Pittsburgh Pirates

08/18/03
Cast a resounding ‘no’ to Reebok campaign

Editor's note: Shortly after press time, Lester Speight, the actor who plays Terry Tate in Reebok's ad campaign, was declared ineligible and left off the ballot in the California governor's race. More than 1.3 million Californians signed petitions to recall Gov. Gray Davis, and it seems tha ...

Tags: Opinion, Reebok

08/11/03
Cuban’s aim all wrong

Court documents name Kobe Bryant as the defendant in the sexual assault case, but the image of professional basketball is equally on trial. Mark Cuban, the Dallas Mavericks (and maverick) team owner, made that crystal clear last week with his comments on the case. That may be all he m ...

Tags: Basketball, Dallas Mavericks, Los Angeles Lakers, NBA, Opinion

08/11/03
Rethinking the rah-rah fantasy

S ports lovers are the most traditional breed, always reminiscing about the Glory Days and comparing our games today and our heroes to their fond memories of yesterday. Natural as that may be, it's illogical. The world has changed and nowhere is that change more apparent than in college ...

Tags: Colleges, NCAA, Opinion

08/04/03
Man U’s tour means little in U.S.

Speaking of sports finding their niche, the rock stars of soccer, England's Manchester United, have spent the last couple of weeks barnstorming across the United States with a handful of their international soccer peers. Much like "Seabiscuit" and a potential bounce in fan interest ...

Tags: Dallas Cowboys, Manchester United, MLS, New York Yankees, Opinion, Soccer

08/04/03
Find fans on their turf

In today's world of massive, high-cost advertising, the team with the largest ad budget wins. In college classrooms across the land, professors stress the importance of measurable, branded, communicative marketing campaigns where success, in many cases, is dependent upon the number of ...

Tags: Baseball, Basketball, Football, Hockey, Opinion

08/04/03
Somebody, save these athletes

T oo many male athletes, with everything going their way and the potential to affect something positive in their sphere and beyond, have become engaged in self-destructive acts of stupidity. They are deluding themselves. They proceed under a premise that the rules don't apply ...

Tags: Basketball, Carolina Panthers, Chicago Bulls, Football, NBA, NFL, Opinion

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug