Upcoming Conferences and Events

Featured Story

Cartoon: Rising tide

Published in SportsBusiness Journal on 12 / 05 / 16

Read More

Tags: Opinion

More Stories

10/11/04
If you’re a marketer, you’ve got to read this

I am frequently asked to recommend books that I feel can have an impact on performance. Here are nine must-reads for the chief marketing officers (or aspiring CMOs) of any sports organization. Recommendations are based primarily ...

Tags: Motorsports, NASCAR, Opinion, Starbucks

10/11/04
N.Y. needs facilities resolution

Over the past two weeks, SportsBusiness Journal has taken an in-depth look at a sports area in transition: New York and its metropolitan area. The five boroughs plus surrounding counties, home to 14.4 million people, will likely reshape their sports futures over the next year, as together t ...

Tags: Football, New York Jets, Olympics, Opinion

10/04/04
Title IX didn’t produce medals

John Genzale is hardly the first to mistakenly attribute all female U.S. Olympic success to Title IX [“’ Our guys’ not guys, but they are us ,” Sept. 6-12]. While Title IX has played a significant role in school/college-based sports, the overarching reason for U ...

Tags: Olympics, Opinion

10/04/04
Who deserves bigger share of NFL’s riches?

So, what else is new? The 2004 NFL season is upon us and the Patriots opened with a victory over the Colts, thanks in no small part to the steady foot of place-kicker Adam Vinatieri. Another thing that is not new this year ...

Tags: Arizona Cardinals, Baseball, Football, Indianapolis Colts, MLB, New England Patriots, NFL, Opinion, Washington Redskins

10/04/04
Political gamesmanship

These guys have balls … President Bush and Sen. John Kerry. And they want you to know they play with them. They have sailboards, golf clubs and guns, too. They relate athletic prowess to presidential fitness, virility to elec ...

Tags: ESPN, Opinion, Texas Rangers

10/04/04
No Olympic gold for mascots

These are bad times for Olympic mascots. The last few editions have failed to generate much love. Reactions have run from a polite lack of interest to outright scorn (think Izzy from Atlanta). The Turin organizing committee moved the needle back toward disdain last week when it introduc ...

Tags: IOC, Olympics, Opinion

09/27/04
TV poker's hole card: Key lessons to learn

At a time when exploding entertainment options are pushing down Nielsen ratings for many sports properties (see: Ryder Cup, tennis, NHL, even the NFL), there’s something to be learned from the surprising popularity of televised poker tournaments. This summer’s World Series of ...

Tags: ABC, Baseball, ESPN, Football, Fox, Golf, Hockey, MLB, NFL, NHL, Opinion

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug