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How use of business analytics could have benefited union

04 / 14 / 14

I n today’s most popular professional sports leagues the role of business analytics continues to escalate. The introduction of the “Moneyball” statistical application to player efficiency in MLB years ago has expanded to other pr...

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Tags: Opinion

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07/08/02
All-Star Game could be real game

B aseball's All-Star Game is Tuesday night, and, as has been usual in recent years, the run-up hasn't been altogether celebratory. Some of the players chosen to perform have confessed that, while pleased with the honor, they'd just as soon have the three-day break non-selectees ar ...

Tags: Baseball, Electronic Arts, MLB, Opinion

07/08/02
Kids are our industry's future

I frequently use this column to sound warnings for our industry or worry about societal trends. Baseball is in trouble. Kids don't play outside enough. Technology is changing the world. I'm sure some of you think I see the glass as half empty. If that's the case, let me pour in s ...

Tags: Amateur Sports, NCAA, Opinion, PepsiCo

07/08/02
NFL needs '4 P's of marketing'

P rofessional sports teams have long known the importance of a strong fan base. Constantly evolving and tailoring marketing efforts solidifies current fans and lures prospective ones. It's a cyclical process for teams. By catering to your fans and drawing more, you will in tu ...

Tags: Anheuser-Busch Cos., Coors Brewing Co., Dallas Cowboys, ESPN, Football, MillerCoors, MLB, NFL, Opinion, San Francisco Giants

07/01/02
Atlanta's fickle fans can choose

A n experiment in wooing the fickle sports fan will take place in Atlanta later this year. It will match game-day sizzle against a money-back guarantee as a spectator lure. The people donning lab coats are the ones running the Falcons and Hawks, who are, respectively, the big- ...

Tags: Arizona Cardinals, Atlanta Braves, Atlanta Falcons, Atlanta Hawks, B&J Collectibles Inc., NBA, NFL, Opinion

07/01/02
Happier jobs closer than you think

I n the executive search business, I have the opportunity to talk with top executives from a broad range of industries. So many have this inner yearning that "boy, it would be great to work in sports." They say, "Bob, I really believe I'd be happier working for a team, a league, a ...

Tags: Opinion

07/01/02
Winning at no cost can be costly

I teach my first class in "Ethical and Moral Principles in Sport" in the new graduate program at the University of Central Florida on Aug. 19. The class will cover ethical dilemmas faced by college, pro and Olympic coaches and administrators — issues like race and gender, g ...

Tags: MLB, Opinion

06/24/02
Merits of new parks debated

A mong the things baseball could do without — and there are many — is the line "if you build it, they will come." It was the kicker of the over-praised movie "Field of Dreams" ("The Natural" was much, much better), and it's been used to justify a taxpayer fleecing exce ...

Tags: Baseball, MLB, Opinion

06/24/02
Sugar's appearance criticized

I just witnessed Bert Sugar's pathetic interview on "The Sugar Best Damn Sports Show Period" on Fox. I would suggest that SportsBusiness Journal find itself another columnist. Mr. Sugar' ...

Tags: Fox, Opinion

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