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Cartoon: Patching things up

Published in SportsBusiness Journal on 10 / 16 / 17

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To reach Latinos, think beyond soccer

When marketers in the United States think of how to promote their product or service to Hispanics, they usually think of soccer. While it is true that soccer is the sport of passion and choice for Latinos, other sports can be just ...

Tags: MLB, MLS, NASCAR, Opinion, Soccer

NHL labor impasse spawns new headaches

The sponsors and broadcasters of professional hockey seem to have a better grasp of the stakes involved in the NHL lockout than the league and its players union do. Certainly they are talking more sense than the leaders of either side, and that is both hopeful and discouraging at the same t ...

Tags: ESPN, Ford, Hockey, NHL, Opinion

More than a game: Leadership lessons from the gym

We all have our passions. Mine happens to be playing pickup basketball. At age 55, I still load up my gym bag three or four days a week and slip off to the downtown YMCA to play in the noontime games. It’s the same crowd you’l ...

Tags: Basketball, Opinion

Pension tension: NBA retirees have big stake in next labor agreem ...

This year marks the 40th anniversary of the National Basketball Association Players Pension Plan. In 1965, NBA players earned a significant concession from owners, who agreed to fund a defined retirement benefit plan, thus making ...

Tags: Basketball, NBA, Opinion

Luring spectators, losing fans

John Genzale’s column [“ No worries. It’s a day at the ballpark ,” April 4-10] is part of a disturbing trend. Teams are creating more of a circus atmosphere at games designed to be “family entertainment.” The emphasis is less on competition and winnin ...

Tags: Opinion

After 20 years, going to work’s still fun

For 20-plus years I have been a public address announcer, scoreboard producer, marketing guy, etc. for the Texas Rangers and Kansas City Royals. On game day, my day starts at 9 in the morning and I don’t leave until the lights go out at the ballpark. I spend the majority of my day edit ...

Tags: Baseball, Kansas City Royals, Opinion, Texas Rangers

You think I’ve retired? My date book says no

I read the feature “ The 20 Most Influential Women in Sports Business ” in your April 25-May 1 issue with great interest. I must agree with your editors that selecting the top 20 women in this very competitive environment is not an easy task. There are many great leaders in sport ...

Tags: Opinion

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