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Cartoon: Bearish outlook for Russia

Published in SportsBusiness Journal on 06 / 27 / 16

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05/31/04
NASCAR’s diversity still in low gear

An iconic African-American sports star announces a drive for diversity within the traditionally Southern, and very white, sport of NASCAR. Forgive us if we hold our applause. Johnson This time it was NBA legend Magic Johnson, NASCAR ...

Tags: Motorsports, NASCAR, NBA, Opinion

05/31/04
Give your sponsors more than they expect

In one of my first jobs after college, my supervisor tacked in his office a simple, direct computer-printed sign to remind him of his goals that summer. It read “Under Promise, Over Deliver.” This man had more operational pr ...

Tags: Opinion

05/24/04
For the NHL, less may be worth more

Because I have been involved in past NHL-NHLPA labor negotiations, friends and business associates often ask my opinion as to how the league and the players association might avoid a lockout prior to the start of the 2004-05 seaso ...

Tags: Hockey, MLB, NASCAR, NBA, NFL, NHL, Opinion

05/24/04
Sell the parents; kids will follow

A little over five years ago, a test tube study for sports leagues’ marketers, sports television executives and brand marketers began. One that’s yielding empirical results that those associated with pushing sports to consumers should examine closely. One that questions the theory that ...

Tags: Baseball, Comcast, Electronic Arts, Football, Fox, Golf, MLB, New York Mets, Opinion, Quaker Oats, Soccer, Titleist

05/24/04
Sport of Kings is back? Hey, not so fast …

Smarty Jones is the first horse since Seattle Slew in 1977 to remain undefeated through the Preakness Stakes. If he goes on to win the Belmont Stakes in two weeks, he would become the first Triple Crown winner since Affirmed in 1978. The saga of the “South Philly tough” horse ...

Tags: Basketball, Football, Hockey, Horse Racing, NBA, NFL, NHL, Opinion

05/17/04
MLB must rediscover appeal

Major League Baseball, in contrast, throws up an idea and then, at the first sign of opposition, turns tail. Witness the swift about-face over “Spider-Man 2.” Recall how public criticism last year compelled the league to fold its plans to put players in National and American Leagu ...

Tags: Baseball, MLB, Opinion

05/17/04
Rangers should heed fans' advice

Sports properties like to say that they listen to their fans. The Texas Rangers have gone one step further, actively soliciting their best customers for guidance on how to do a better job. The team tapped 17 season-ticket holders for a new advisory board to critique its marketing, sales and ...

Tags: Baseball, Opinion, Texas Rangers

05/17/04
Rolling the dice with gambling entities

“CART books Sportsbook.com” “Minnesota launches first licensed NHL lottery game from Scientific Games and MDI Entertainment” “Sun plays in shadow of casino; Is WNBA team taking gamble in Connecticut?&# ...

Tags: Baseball, Basketball, Connecticut Sun, ECHL, Formula One, Hockey, MLB, Motorsports, NBA, NHL, Opinion, San Diego Padres, WNBA

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