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The beliefs, business and brand of Greg Norman

Published in SportsBusiness Journal on 05 / 25 / 15

Greg Norman, now an avid tennis player, takes in the Miami Open with his wife, Kirsten Kutner. Photo by: GETTY IMAGES G reg Nor...

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A’s new model a work in progress

W hat follows is a commentary, not a book review. So let me get the preliminaries out of the way. Michael Lewis' new book, "Moneyball: The Art of Winning an Unfair Game," is a good read and an insightful look into the changing business of baseball. Read it. The book's teachings, howe ...

Tags: Baseball, MLB, Oakland Athletics, Opinion

Invisible owner Allen serves teams poorly

Many had hoped Paul Allen would impart his innovative touch to the Portland Trail Blazers and Seattle Seahawks, but his ownership tenure has been a great disappointment, especially in Portland. The track record speaks for itself: The Blazers' on-court performance has failed to meet expec ...

Tags: Basketball, Football, Opinion, Portland Trail Blazers, Seattle Seahawks, Vulcan Ventures

NASCAR’s sponsorship challenge

W hat's not to like about NASCAR these days? The Winston Cup is enjoying solid television ratings, while viewership of most other sports is stagnating or foundering. NASCAR reminds potential sponsors that its fans are fervently brand-loyal and the sport continues to establish a footprint ...

Tags: Motorsports, NASCAR, NBC, Opinion, PepsiCo

Free the Expos from MLB control

Major League Baseball must force out one of its team owners. That owner is Major League Baseball. For two years MLB has run the Expos, a team it took over because baseball owners wanted to clear up the mess in Montreal and couldn't use contraction to do it. The idea was to run the ...

Tags: Baltimore Orioles, Baseball, Boston Red Sox, MLB, New York Yankees, Opinion

O'Neil: ‘Baseball is great today’

B aseball's All-Star break arrives with the usual accompaniment of hand-wringing and angst over its present dilemmas. Today's plagues include two years of declining attendance, the absence of both rookie sensation Dontrelle Willis and grizzled 300-game winner Roger Clemens from th ...

Tags: Opinion

All-Star performance by Selig

J uly should be a joyous month for Major League Baseball. It does not have to share the national spotlight with any of its other professional brethren. However, the celebration of Independence Day now marks the beginning of Bud Selig hunting season, where the experts tend to shoot ...

Tags: Baseball, Fox, MLB, NFL, Opinion

Work for a settlement, not for a showdown

NHL teams, agents and others with a financial investment in hockey are having problems finding insurance to cover their looming labor battle. It's an absence we've seen before. Insurance to cover losses from sports work stoppages has been scarce, if not nonexistent, for 22 years, sinc ...

Tags: Baseball, Basketball, Football, Hockey, MLB, NBA, NFL, NHL, Opinion

Fallout from ACC realignment

H ow quickly some college athletics administrators forget. Remember the 2001 Knight Commission report on the state of college athletics? The report was developed and signed by a number of august representatives of the college sports constituencies. The commission convened universit ...

Tags: Colleges, NCAA, Opinion

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