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Creative challenges: How to build the Big Idea in activation05 / 13 / 13A dvice columns are no longer limited to the personal space. Such columns are part of the working world, too, and in this case, we’re talking about sales and marketing initiatives in sports, looking at real examples of sponsor activations th... Tags: Opinion |
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PR e-mail technique right on
From a PR standpoint, I could not agree with Wayne Henninger more. I am referring to one of his recent articles in Street & Smith's SportsBusiness Journal [PR Watch column, Dec. 17] about public relations folks sending information to media via e-mail. ...
First on the Internet, still strong
The Dec. 17 edition of Street & Smith SportsBusiness Journal includes an article regarding the merger of Myteam.com and Active Networks. The article states that "the last two dot.coms serving the participatory sports market are merging." Many of ...
Tags: Amateur Sports, Opinion
This week's cartoon
Tags: Action Sports, Baseball, Basketball, Football, Hockey, Olympics, Opinion
Trade-show treasures no secret
I read your article "NASCAR finds treasure in trade-show aisles" in the Nov. 26 issue. I congratulate NASCAR for finding what we have been doing for 15 years at Penn State Sports Marketing — visit prospects and clients at their shows. The Food Marketi ...
Tags: Motorsports, Opinion
Cheer for red, white and blue
W hen tragedy strikes a field of play in the form of the death or serious injury of a participant, the tendency is to shrink back and ponder whether the exercise is worth the cost. When tragedy strikes a nation on the scale that it did to the United ...
Tags: Opinion
Mason put the industry on map
James G. Mason, who passed away on Nov. 26, was a pioneer in the management of sport. Mason, along with Brooklyn Dodgers owner Walter O'Malley, developed the idea to prepare students for positions in the administrative side of professional sport. In a letter to Mason, O'Malley asked: "Whe ...
Tags: Opinion
Sports boom turns into a glut
T he headlines do not bode well for sports these days. And I am not talking about athletes being charged with criminal misconduct or the impending labor strife in Major League Baseball. I am talking about the economic downturn affecting the entire s ...
Tags: Opinion
This week's cartoon
Previous Cartoons Dec. 17, 2001 Dec. 10, 2001 Dec. 3, 2001 Nov. 26, 2001 Nov. 19, 2001 Nov. 12, 2001 Oct ...
Tags: Opinion
Sponsor gifts under every tree
T he lineup of this holiday season's college football bowl games yields vital information about the commercial state of sports in these United States. Of the 25 such contests listed in the trusty sports section of my USA Today, 20 carried the names ...
Tags: Opinion
