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Study of avidity reveals 2 dimensions of sports fan

Published in SportsBusiness Journal on 06 / 29 / 15

F or 22 years, the ESPN Sports Poll has been able to accurately predict amounts of sports fan behavior across a broad range of activities using measures of avidity, or fan “bigness.” The industry quite commonly talks abou...

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Tags: Research and Ratings

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Sports must answer cry for help

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Reworked WUSA merits a 2nd chance

S ince WUSA investors pulled the plug on their 3-year-old league Sept. 16, there has been a surplus of told-you-sos and grave dancing. Some have pointed out key flaws in WUSA's business plan and operation. Others have characterized the collapse as a broader indicator of the potential, or ...

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What went wrong with WUSA?

H ad he stuck around ESPN a bit longer, Rush Limbaugh might have opined, "The only reason anyone ever paid any attention to WUSA is because people want to see women succeed in sports." OK, maybe he wouldn't have said it, but more than one sportswriter has questioned the financial viabi ...

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Banks have big stake in NHL labor talks

W ith the NHL about to start its last season under its current collective-bargaining agreement, team owners, players, fans and the media will not be the only interested parties in the outcome of those negotiations. Banks and other institutions that provide financing to NHL teams, while of ...

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NFL’s 3-year rule protects … the NFL

O ur notions on age in sports are sometimes arbitrary and, when you think about it, often silly. We think it's darling, for instance, when a 13-year-old does a triple flip on the uneven bars and we think it's daring when a kid, not old enough to drive, races cars. We're OK with 19-year-ol ...

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D’Alessandro has more to contribute

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Volleyball league is back on the map

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Tags: Anheuser-Busch Cos., AVP, Fox, Motorsports, NASCAR, NBC, Nissan Motor Co., Opinion, Quaker Oats, Tennis, Track & Field

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