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NFL current events could mean profound changes for sponsor relations

Published in SportsBusiness Journal on 10 / 23 / 17

P resident Trump’s recent call to boycott the NFL triggered more than just defiant football players taking knees and outraging fans appalled at the players’ disrespect of the flag. Outside the media spotlight, something else has been g...

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Tags: Opinion

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NCAA gets a $56.5 million bargain

NCAA President Myles Brand recently uttered words that signified an escape from perilous danger: “We’ve now unified postseason basketball.” The NCAA paid $16 million to the Metropolitan Intercollegiate Basketball Association, consisting of Fordham, Manhattan, St. John’s, Wagner an ...

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In Katrina’s wake, sports must rise to challenge

Four years ago this week, America was reeling in the wake of unthinkable catastrophe. Terrorist attacks in New York and Washington galvanized the rest of the nation in a unified effort at recovery and rebuilding. The sports industry played a key role in that effort, as teams, individuals an ...

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Building a diverse network of suppliers can pay big dividends

If you want to get acquainted with a whole new set of potential customers — and what sports organization doesn’t? — start by supporting their businesses. The principle applies especially to creating relationships between sports p ...

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Show your customers you love them in everything you do

In working on some correspondence the other day I meant to type “communication” and instead typed “communicarion.” I looked at what I had typed, and the concept of communicaring went through my mind. What do I mean by communica ...

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A crucial issue tests NFL’s greatest strength

How much of the money that NFL teams generate locally should they keep for themselves? That’s the crucial question facing the league today, and the answer will have far-reaching effects. The NFL has always been the league best able to handle issues such as this. Unanimity of purpos ...

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College football: Innocence lost

I always thought that one September I would write a column about the superiority of college football over the pro game. That would drive purists crazy, and under most circumstances that would be reason enough to write it. But for ...

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Tennis scores points for trying new ideas

Many people bash the sport of tennis, dismissing it outright and complaining that the game has lost the relevance it had in the 1970s and ’80s. At that time, the sports pages were filled with the names of rare and unique characters like Borg, McEnroe, Connors, Gerulaitis, Nastase, Vila ...

Tags: ATP, Opinion, USTA, WTA

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