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The beliefs, business and brand of Greg Norman

Published in SportsBusiness Journal on 05 / 25 / 15

Greg Norman, now an avid tennis player, takes in the Miami Open with his wife, Kirsten Kutner. Photo by: GETTY IMAGES G reg Nor...

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10/27/03
Playoffs give MLB a base to build

Baseball's optimists took a look at this fall's League Championship Series and proclaimed that America's pastime was back. Baseball's realists took a look at the World Series and realized that the game has a long way to go to recapture the place in the public consciousness it once enjoyed. ...

Tags: Baseball, Boston Red Sox, Chicago Cubs, Miami Marlins, MLB, New York Yankees, Opinion

10/27/03
How You See It

Our reality with CART: Sponsorship pays big The new SportsBusiness Journal survey [ "Racing, golf are tops in sponsor satisfaction, Oct. 13-19 ] demonstrates the power of perception over reality. The fact is that PacifiCare Health Systems Inc. has had a positive, rewarding exper ...

Tags: Opinion

10/27/03
Loria swimming upstream

Florida Marlins owner Jeffrey Loria landed on a couple of exclusive lists in April. When SportsBusiness Journal compiled a group of Top 5's for its fifth anniversary issue, Loria made one directly (5 Toughest Tickets to Sell: Anything Jeffrey Loria is selling) and one indirectly (5 Worst-Run ...

Tags: Baseball, Miami Marlins, MLB, Opinion

10/27/03
Foreign focus will cure NBA

I t was only about 20 years ago that the NBA was riding at its highest level among the most popular sports in the United States. The rivalry between the Los Angeles Lakers and Boston Celtics was in full engagement. The teams were led by the NBA's most compelling personalities: Earvin "M ...

Tags: Basketball, Boston Celtics, Chicago Bulls, Los Angeles Lakers, NBA, Opinion

10/20/03
What did ESPN expect with Rush?

Yes, Rush Limbaugh — who once said that pot smokers have loose morals and is now addicted to pain killers and involved in a pill distribution scandal — is a hypocrite, but why didn't Tom Jackson or Chris Berman say anything after Limbaugh made his racist comments about Donovan McN ...

Tags: ESPN, Football, NFL, Opinion

10/20/03
A homer, a brushback for Fox

For Fox baseball operations, last week probably felt like winning a day-night doubleheader. While the broadcaster was celebrating some of the finest playoff television ratings since the fan-alienating strike of 1994, it also was unloading an unnecessary distraction known as the Los Ang ...

Tags: Baseball, Fox, MLB, News Corp, Opinion

10/20/03
Youth has its place, not in NFL

John Genzale's articulate observations regarding the Maurice Clarett challenge to the NFL's three-year rule [" NFL's 3-year rule protects ... the NFL ," Oct. 6-12] ask complex questions well worthy of a cogent, informed response. Recall that the ancient Greeks would not allow citiz ...

Tags: Colleges, Football, NCAA, NFL, Opinion

10/20/03
Sports must answer cry for help

R yan Gainsford is a muscular, intelligent and handsome 24-year-old who played Division I baseball at the University of Central Florida. He is in his second year of the DeVos Sport Business Management Graduate Program at UCF, where he carries a 3.75 GPA and is an acknowledged leader in hi ...

Tags: Boxing, Colleges, Football, Miami Dolphins, Opinion

10/13/03
Reworked WUSA merits a 2nd chance

S ince WUSA investors pulled the plug on their 3-year-old league Sept. 16, there has been a surplus of told-you-sos and grave dancing. Some have pointed out key flaws in WUSA's business plan and operation. Others have characterized the collapse as a broader indicator of the potential, or ...

Tags: Opinion, Soccer, WUSA

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