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Creative challenges: How to build the Big Idea in activation05 / 13 / 13A dvice columns are no longer limited to the personal space. Such columns are part of the working world, too, and in this case, we’re talking about sales and marketing initiatives in sports, looking at real examples of sponsor activations th... Tags: Opinion |
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Remember, it's a game, not grind
I 've always thought the adage that familiarity breeds contempt was too harsh, but it's certainly true that hanging around the supposed stars of the sports world dampens feelings of awe. That's why we sportswriters have few heroes. Still, I have a list of athletes I admire, and Br ...
Dollar signs can't conceal risks
D o you think the costs of running U.S. sports teams are out of whack? The other day, one of the execs from the Williams BMW team told me the cost of running a Formula One team can run as much as $200 million a year. I thought that was pretty amazing. When you consider Ferrari em ...
Tags: BMW Inc., Championship Auto Racing Teams Inc., Formula One, IndyCar, Microsoft Corp., MLB, NASCAR, NBA, New York Yankees, NFL, Olympics, Opinion
FCC to decide on digital TV
Y ou sit in your Barcalounger watching Tiger Woods vie for the first back-to-back victories in the 28 years of The Players Championship. As he approaches the tee box of the diabolical island hole that is Seventeen at Sawgrass, you wish you knew what club he is using and how he has ...
Plastic can mean real savings
S ports industry executives need to pay attention to their credit card processing programs. It may not be the stuff of highlight films, but it's important to you and your team's bottom line. By working with teams and focusing on their processing program, I have been able to h ...
Tags: MasterCard International Inc., Opinion, Visa
There's Madness on the bench, too
F or a long time, circuses and sideshows traveled together, and while they supported one another, there never was much doubt about which held center stage. The same can't be said for college basketball. College hoops' main event, of course, is the now-under way NCAA men's tourname ...
Some barriers down, others stand
T here were a number of minority firsts at the Winter Olympics in Salt Lake City last month. These successes certainly are illustrative of progress in sports while other sports related events, away from those Games, highlight the status quo. The overall success of minorities in th ...
Tags: Colleges, Minnesota Twins, MLB, NBA, NFL, Olympics, Opinion
Austerity lessons from Indian Wells
T he subject of economic belt-tightening seems out of place in Indian Wells, Calif., where the annual professional tennis tournament that bears the community name is unfolding. Sure, a recession may be on, but the desert sun shines as brightly as usual, spectator tans are up to par ...
TV ignores these Olympians
O ne of the greatest of all international sporting events, the Winter Olympic Games was filled with great performances and wonderful stories. People from all the nations represented have plenty to be proud about. Although Salt Lake City may be ready to breathe a sigh of relief, ...
Enron collapse signals warning
T he dramatic collapse of Enron is one more warning sign for the already unsettled world of sports finance. Enron Corp.'s highly publicized fall from corporate giant to Bankruptcy Court petitioner has had devastating financial consequences for creditors and shareholders, ra ...
Tags: Boston Red Sox, Enron Corp., Houston Astros, MLB, Opinion, PepsiCo, Washington Redskins
