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Tales of reverence and legacy for Mr. Rooney

Published in SportsBusiness Journal on 04 / 24 / 17

W e lost a great man on April 13. The history of the NFL will be filled with references to Dan Rooney , who will stand with the likes of Pete Rozelle , George Halas , Paul Brown and Wellington Mara as among those having tremendous influence...

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Tags: Opinion

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Free the ‘trapped’ fan, capture more venue sales

In an age when consumers have multiple choices, why does a sporting venue espouse the philosophy that those consumers are “trapped” in the venue for three to four hours and, therefore, at the mercy of the organization, which tends ...

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LPGA’s next boss must narrow focus on sales

The LPGA convenes this week in Maryland for one of its majors at the McDonald’s Championship, the site of one of the most controversial episodes in the history of the women’s tour. It was 10 years ago that CBS golf analyst Ben Wright told The News Journal of Wilmington, Del., that ...

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Make sure fans enjoy it, win or lose

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Glazer’s Man U drama demands a second act

Malcolm Glazer knew what he wanted, and he went out and got it. It has been fascinating to watch during the past several months as Glazer, bit by bit, assembled pieces of the fabled Manchester United soccer team, despite opposition from the customer base rising with each increment, until fi ...

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Sutton’s apt reminder of why we do our jobs

I’ve been a subscriber to SportsBusiness Journal since its inception. I can honestly tell you that Bill Sutton’s column in the May 9-15 issue [“ Put yourself in the fan’s seat … ”] was the most informative, most relevant and most practical article I& ...

Tags: Opinion

Baseball’s monopoly shows its benevolent side with ballpark subsi ...

Baseball’s stadium dramas have reappeared with a vengeance this year. First, there was the pas de trois with Washington, D.C., Mayor Anthony Williams, D.C. Council Chair Linda Cropp and MLB COO Bob DuPuy. The city’s rich stadium ...

Tags: Baseball, Miami Marlins, Minnesota Twins, MLB, New York Yankees, NFL, Opinion, Washington Nationals

To reach Latinos, think beyond soccer

When marketers in the United States think of how to promote their product or service to Hispanics, they usually think of soccer. While it is true that soccer is the sport of passion and choice for Latinos, other sports can be just ...

Tags: MLB, MLS, NASCAR, Opinion, Soccer

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