Upcoming Conferences and Events
Featured Story
How to stage modern sports experience in nontraditional setting05 / 20 / 13T oday’s venues for sporting events are pushing the boundaries of traditional risk management for event organizers. From college basketball on aircraft carriers to regular-season football games abroad, event risk paradigms often depend on th... Tags: Opinion |
More Stories
From the Executive Editor
O ne person’s take on some of the top story lines of the NBA’s regular season: ■ Best comeback: The Golden State Warriors are the NBA’s most improved team not just on the floor, but on the business side and in the commu ...
Tags: Opinion
From the Field of Player Marketing
Editor's note: This story has been revised from the print edition. S pring is an exciting time for basketball. March Madness is behind us, the NBA playoffs are in full swing, and sports analysts are tweaking their draft prospect lists as t ...
Tags: Opinion
Charity failures carry heavy toll
A thlete foundations and their rampant mismanagement are in the news again. The Boston Globe did a major story a few Sundays ago, and ESPN’s “Outside the Lines” devoted a recent show to the topic. The names may change, but the s ...
Tags: Opinion
From the Executive Editor
V ulcan Sports & Entertainment CEO Peter McLoughlin brings a unique brand-side perspective to team sports, given his longtime tenure of working for Tony Ponturo at Anheuser-Busch. That sensibility clearly came through as he told the audien ...
Tags: Opinion
‘Social conscience’ concept trips up Barca
T ry this for a theory: The marketing power of FC Barcelona peaked during the heady days of late spring 2011, when the Catalan team beat Manchester United at Wembley to win the UEFA Champions League final. When the history books are written, that ...
Tags: Opinion
From the Executive Editor
I know I speak for everyone at our sports business group when I say we were heartbroken over the events last Monday at the Boston Marathon. Over the week, we developed stories in SportsBusiness Daily/Global and in this week’s SportsBusines ...
Tags: Opinion
From the Field of Sponsorship
S ince joining the sports and entertainment industry, I have actively monitored the evolution of the corporate partnership space — specifically, the expectation among brands for the properties to demonstrate how the partnership improves key ...
Tags: Opinion
From the Executive Editor
T here were a number of thoughts and comments that stood out during the opening session at our recent IMG World Congress of Sports in Naples, Fla. Here’s a sampling that I found of interest. ■ The fan experience at live events w ...
Tags: Opinion
