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The beliefs, business and brand of Greg Norman

Published in SportsBusiness Journal on 05 / 25 / 15

Greg Norman, now an avid tennis player, takes in the Miami Open with his wife, Kirsten Kutner. Photo by: GETTY IMAGES G reg Nor...

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05/25/15
Cartoon: Air ball

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05/25/15
From the Field of Sports Collectibles

A few years ago I had a radio caller on an open-line show who wanted to talk about baseball collectibles. But not just any baseball collectibles. He wanted to talk about Detroit Tigers memorabilia. He mentioned Norm Cash, Denny McLain, Jim Northr ...

Tags: Opinion

05/18/15
Miller’s advice on law school

W e offered excerpts of my recent interview with legal scholar Arthur R. Miller last week ( SportsBusiness Journal, May 11-17 issue ). I wasn’t very familiar with Miller’s work when pitched the idea, but I quickly became very interested after learning more of his background: Harvard ...

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05/18/15
Helping identify ideal job candidates

S ports organizations long to have fans in love with their brand — fans who consume their product with passion and in a highly identified manner, and fans who fantasize about their connection to the team. But the hiring managers for those te ...

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05/18/15
Rule 40 and the forecast for Rio 2016

T he International Olympic Committee made headlines in late February when it announced plans to relax Rule 40 for next summer’s Olympic Games in Rio de Janeiro. Rule 40 prevents athletes from using their image, likeness or competition in adv ...

Tags: Opinion

05/18/15
From The Executive Editor: Ebersol story

I t’s been fun to be along for the ride as we honor Dick Ebersol with our Lifetime Achievement Award . It’s been fun to become re-engaged with him, fun to hear his stories and fun to hear how highly others regard him. When Eberso ...

Tags: Opinion

05/11/15
Are we serious about diversity?

O ne of us was recently invited to attend a scholarly conference in Hamburg, Germany, and what made this event particularly interesting was that the presentations from various academicians and practitioners took place outside along the concrete co ...

Tags: Opinion

05/11/15
From The Executive Editor: 2nd thoughts

T hree elements I underestimated: ■ VOICE OF THE ATHLETE: I underestimated the editorial impact Derek Jeter ’s player-authored website, The Players’ Tribune, would have. I don’t know its business model, but some of its ...

Tags: Opinion

05/11/15
Sutton Impact: Team integration

E ver since my days with the team management and business operations division at the NBA, I have appreciated organizations where the sports side of the organization supports the efforts and activities of the business side. Selling tickets and ...

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