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How to stage modern sports experience in nontraditional setting05 / 20 / 13T oday’s venues for sporting events are pushing the boundaries of traditional risk management for event organizers. From college basketball on aircraft carriers to regular-season football games abroad, event risk paradigms often depend on th... Tags: Opinion |
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From the Executive Editor
J erry Reinsdorf is the first team owner to receive our SportsBusiness Journal/Daily Lifetime Achievement Award. He joins previous recipients Peter Ueberroth (2009), Billie Jean King (2011) and Paul Tagliabue (2012) in being recognized wit ...
Tags: Opinion
Saving the property-sponsor relationship
I am seeing a trend in sponsorship that I have not seen before in 20 years in this industry. I teach, speak and preach that sponsorship is an art form and a science. If done right, it is a dynamic and effective part of the marketing mix. For ...
Tags: Opinion
From the Field of Marketing Advice
A dvice columns are no longer limited to the personal space. Such columns are part of the working world, too, and in this case, we’re talking about sales and marketing initiatives in sports, looking at real examples of sponsor activations th ...
Tags: Opinion
NASCAR’s puts diversity into action
T he first time I met Brian France, in 1997, he told me he wanted NASCAR to look like America. That was not the image I had of what NASCAR was or what it wanted, but there was something about the way France said it that convinced me he meant it. ...
Tags: Opinion
From the Executive Editor
W e need to hear from you because we need your stories. For what? Well, for our anniversary issue that will hit this December. A few months ago, we told you that we are planning a special issue devoted to 20 years of sports business — more s ...
Tags: Opinion
An opportunity to shine
T he recent release of the movie “42” brings the issue of diversity to the forefront once again. It is remarkable to see how far we’ve come in sports and in life on inclusion, yet challenging and sad to know that we still have a ...
Tags: Opinion
Sutton Impact
I t’s that time of year when Generation Next (or however we choose to refer to them) prepares to enter the workforce — either as interns or, with hope, as employees. I offer the advice below based on my experiences in placing students ...
Tags: Opinion
