Featured Story

1st CFP offers Super Bowl-like aura

Published in SportsBusiness Journal on 01 / 19 / 15

Two hours before the inaugural College Football Playoff championship game, Disney Chairman and CEO Bob Iger strode through an AT&T Stadium tunnel onto the field. He was flanked by NBA all-star Chris Paul and ESPN President John Skipper. ABC late-night host Jimmy Kimmel was standing 20 yards a...

Read More

Tags: Events and Attractions

More Stories

01/19/15
Boston 2024 offers national opportunity

T he selection of Boston as a bid city — and the improved chance of its success in being chosen as the host city — for the 2024 Summer Olympic Games creates unique opportunities for current and potential sponsors. A lot has been mad ...

Tags: Opinion

01/19/15
Marching orders for sponsorship execs

D ear sports marketer, First, understand my world. I am in charge of an entire enterprise, and marketing typically makes up about 10 percent of my entire expense budget. Sponsorships typically make up 10 percent of that 10 percent budget &mdash ...

Tags: Opinion

01/12/15
From The Executive Editor: Paul Godfrey

O n a cold December evening in 1963, Paul Godfrey was ebullient. He had just been elected as Toronto city alderman and was ready to meet the media when his mother tugged at him. “Here I was, so excited at 25, the youngest guy elected ...

Tags: Opinion

01/12/15
Sutton Impact: Loyalty lessons

T he inspiration for this column comes from a personal experience unrelated to sports and entertainment. But the experience not only carries a lesson for sports and entertainment, but also could potentially affect market forces and opportunities t ...

Tags: Opinion

01/05/15
From The Executive Editor: Work culture

E mployee recruitment, retention and training is constantly discussed and analyzed. Like many, I value stability and consistency in the workplace, and have strived toward creating an environment that allows for that. As we start a new year in our ...

Tags: Opinion

01/05/15
Demise of amateurism overstated

L ast year, top basketball recruit Jahlil Okafor chose Duke over several other schools. In return, he received a scholarship. Panelists at a recent SportsBusiness Journal symposium ( SportsBusiness Journal, Oct. 20-26 issue, “College Panelis ...

Tags: Opinion

01/05/15
From the Field of Sponsorship

G rowing up in New York, places like Shea Stadium and Madison Square Garden were backdrops for some of the most vivid scenes of my childhood. In 1973, my father and I cheered in the stands as Rusty Staub hit a three-run homer that led the Mets ...

Tags: Opinion

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug