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‘Human skills ... of the highest order’

04 / 07 / 14

Shortly before his visit to Tokyo last November, International Olympic Committee President Thomas Bach requested that the Japanese Olympic Committee organize an event with top executives from companies such as Toyota and Panasonic. Japan’s Olympic committee president, Tsunekazu Takeda, reached...

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08/20/12
More deals on horizon for Phelps

Michael Phelps is close to announcing two new partnerships with companies that are not Olympic sponsors, the swimmer’s agent, Peter Carlisle, said last week. Carlisle, managing director of Olympics and action sports for Octagon, declined to identify the companies, citing confidentiality agr ...

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08/13/12
Games’ legacy: ‘London at its best’

As the rest of the world today weighs in on the legacy of the London Games, the story of how hosting them benefited Great Britain shouldn’t be overlooked. Speaking last week, WPP Chief Executive Officer Martin Sorrell said the London Games p ...

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08/13/12
Olympic snapshots

T he London Olympics will be remembered for a host of things, most of them positive but some still to be determined. Here is a quick look at some of the lasting effects, good and bad, from the 2012 Summer Games. The Social Games Lo ...

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08/13/12
City saves the drama for sports

Four years ago, the Beijing Games ended with the city’s mayor handing an Olympic flag to the relatively unknown mayor of London, the mop-headed Boris Johnson. The flag tangled around him, and viewers worldwide, having just watched a polished ...

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08/13/12
Programming helped drive prime time

In U.S. media circles, the London Games will be known as the first truly digital Olympics. For the first time, NBC streamed every event live online, and NBC Sports Chairman Mark Lazarus believes the online effort helped drive interest around the Games and pumped up the network’s prime-time rat ...

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08/06/12
Inside the "new" NBC's Games

Comcast CEO Brian Roberts was standing at a crowded party at the Battersea Power Station in southwest London last Monday night, making small talk with a cable operator executive who was attending the Olympics as a client of NBC, which Comcast bought last year. ...

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08/06/12
McDonald's gets kids in the Games

Photo by: GETTY IMAGES FOR MCDONALD'S The boy closed one eye and tried to balance an arrow on his left hand. He squinted as he pulled back the string of a bow. Then he let go and watched as the ar ...

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08/06/12
Ebersol has time to enjoy Games

On the opening day of Olympic competition in London, Dick Ebersol went to the U.S.-France basketball game. The sight of him in line for concessions stopped one executive in his tracks. Ebersol at an Olympics event? It was something that hasn’t been seen in the last two decades — a str ...

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08/06/12
Comcast CEO: Olympics a "laboratory"

The Olympics’ importance to Comcast goes way beyond NBC’s prime-time window. It’s even more important than its cable channels, like NBC Sports Network, which has seen ratings and distribution growth thanks to the Games. For Comcast CEO Brian Roberts, the Olympics’ popularity ...

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08/06/12
IOC courts Google, Facebook

The International Olympic Committee is looking to become the first sports property to land a marketing deal with Google or Facebook. The organization hosted Google Executive Chairman Eric Schmidt last week during the London Games and has worked closely with the company since it launched a YouTube, video-on-demand channel in 2008.

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