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Team USA Shop in Rio to be available to public for first time

Published in SportsBusiness Journal on 06 / 20 / 16

The U.S. Olympic Committee will sell Team USA merchandise to the general public at the Olympics for the first time, a move projected to triple retail revenue over the 2012 London Games. But getting there was complicated. To invite the public into the Team USA Shop at USA House, the USOC had to ob...

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