Featured Story

Olympics not sweating NHL move

Published in SportsBusiness Journal on 04 / 10 / 17

Hockey fans decried the NHL’s April 3 decision to play through the 2018 Pyeongchang Winter Games, but the Olympics business world met the news with a shrug. In the two decades since North American pros first arrived at Nagano in 1998, their star power has lent some extra sizzle to the Winte...

Read More

Tags: Olympics

More Stories

Olympic trials arrive for looser Rule 40

Under Armour released an ad with Michael Phelps in accordance with the new rules. Photo by: UNDER ARMOUT The next two weeks set up to be a high-stakes testing period for the new Olymp ...

Tags: Olympics, Marketing and Sponsorship

Couple back new brand with Rio contest

Brianne Theisen-Eaton and Ashton Eaton, who still must qualify for the Olympics, will send their winner to Rio. Photo by:  AP IMAGES North America’s first couple of track and field is tes ...

Tags: Olympics

USOC sharpens marketing with ‘Hometowns’

Olympic hotbeds like Charlotte, with swimmer Ryan Lochte, will be profiled in the campaign. Photo by: GETTY IMAGES The U.S. Olympic team in Rio will include nearly 550 athletes representing a natio ...

Tags: Olympics

How would new stadium fit into LA 2024?

Los Angeles 2024 has what you might call a good problem: More venues than it needs to host the Olympics, and that’s not even counting the world’s most expensive stadium development. The relocating St. Louis Rams’ planned $2.66 billion NFL stadium project slated for Inglewood see ...

Tags: Olympics, Facilities

Tale of the tape: Olympic bid cities

The race to host the 2024 Olympics came into clearer focus Feb. 17, when each of the four bid cities published its initial documents describing plans for the Games. In this first of three stages of bidding, the cities were invited to share their vision, Games concept and strategy. While the ...

Tags: Olympics

Zika virus causes Rio worries to spread

Corporate planning for the Rio Olympics has become significantly more problematic as the mysterious Zika virus hammers Brazil. The health crisis has emerged just as sponsors and hospitality providers fine-tune their plans for Rio, presenting a late-breaking X factor for companies that use the Oly ...

Tags: Olympics

Will analytics change Olympic funding?

In a move that could change how Olympic sports teams are funded, the U.S. Olympic Committee plans to hire a senior executive to bring data analytics to the table when deciding which sport investments are most likely to yield medals. The USOC has retained Russell Reynolds Associates to lead a sear ...

Tags: Olympics

Elite firm helping with Symmonds’ suit

An elite law firm is helping one of track and field’s most outspoken athletes challenge the U.S. Olympic movement on antitrust grounds, and leading legal minds say the lawsuit should be taken seriously. Partners at Washington, D.C.-based Hausfeld LLP, fresh off their victory in O’Bann ...

Tags: Olympics, Marketing and Sponsorship, Law and Politics

Rugby event gets Olympic boost

With rugby sevens’ Olympic debut seven months away, brands are kicking the sport’s tires by acquiring rights to the HSBC Sevens Series stop in Las Vegas in March and signing team members. United World Sports, a rugby promoter that owns domestic rights to the event, has sold sponsorshi ...

Tags: Events and Attractions, Olympics

Bid budgets lower, but realistic?

All four cities bidding for the 2024 Summer Olympics have proposed campaign budgets smaller than what recent winners spent to win over the International Olympic Committee. The announced budgets raise the question of whether the bid groups are lowballing their estimates or the IOC’s austerit ...

Tags: Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug