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Dew Tour to become Olympic qualifier05 / 20 / 13When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear... Tags: Olympics |
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TV lifts IOC's revenue picture
The International Olympic Committee offset a decline in sponsorship revenue in 2010 with a major increase in TV rights money to generate $1.6 billion in revenue around the Vancouver Games. The revenue total, which was reported in the organizat ...
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Auto deal could fetch at least $150M for Rio
The International Olympic Committee plans to forgo selling a worldwide sponsorship in the auto category, allowing Rio de Janeiro 2016 organizers to sell the category locally at a price that should reach at least $150 million. The move is significant for both Rio de Janeiro 2016 and national Olymp ...
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London's austerity measures
When the United Kingdom’s new coalition government began to make good on its campaign to reduce government spending, Olympic officials worried that the axe might fall on them and feared significant cuts would require an overhaul of Olympic planning. “[We] knew they would come,” ...
Eyeing the homestretch
On a recent June afternoon in London, Paul Deighton strides into his spartan, 15th floor office in Canary Wharf carrying the 2012 Olympic torch. He raises it and holds it inches from his eyes, scanning its honeycomb design with a look of admiration. The torch was revealed a day earlier at St Panc ...
Olympic executives
Sebastian Coe Chairman LOCOG General consensus is that without the leadership of the 1980 and 1984 gold-medal distance runner, London wouldn’t be hosting the Olympics. Coe made a stirring speech during London’s bid presentation t ...
London 2012 venues
Like Olympics hosts before them, the London Games will feature many new facilities for competition. However, instead of being left with white elephants after the event, London organizers plan several temporary structures that will be removed once the Games are over. Here are some highlights: ...
Olympics mailbag: Media rights, London Games
We asked readers for their questions about the bidding process that resulted in Comcast NBC winning the U.S. media rights to the Olympic Games through 2020, and turned to staff writers John Ourand and Tripp Mickle for the answers. In addition, scroll to the bottom of the page to see a video in which ...
Tags: NBC, Media, John Ourand, Tripp Mickle, Olympics, ESPN, NFL, Fox, IOC, Versus
For Fox and ESPN, fun but no Games
It didn’t quite have the feel of a celebration. But it certainly didn’t feel like a funeral, either. As ESPN and Fox Sports executives hung out together in the back lobby of the ornate Palace Hotel in Lausanne last Tuesday afternoon — still hours before the International Olympic ...
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How NBC kept grip on Olympic rings
Editor's note: This story is revised from the print edition. Three days after NBC Sports and Olympics Chairman Dick Ebersol resigned last month, Comcast CEO Brian Roberts and NBCUniversal CEO Steve Burke assembled the 20-person team that had been working on NBC’s Olympic presentation. The ...
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Marketing firms flock to Brazil
The 2014 World Cup and 2016 Olympics in Brazil have triggered a push by sports marketing agencies to open outposts in the fast-growing South American country. IMG, Octagon, GMR Marketing, Momentum, Wasserman Media Group, SportsMark and Helios Partners are among the North American agencies that ha ...
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