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NBC promos draw upon girl power in highlighting women of Team USA

Published in SportsBusiness Journal on 07 / 18 / 16

NBC is counting on some girl power in its final promotional push for the Rio Olympics. The network developed a spot titled “Salute the Women of Team USA,” which debuted during the finals of the women’s gymnastics trials July 10 and will continue to air up to the start of the Gam...

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