Featured Story

Chobani first to push USOC deal through Tokyo

Published in SportsBusiness Journal on 09 / 29 / 14

Chobani Greek Yogurt has renewed its U.S. Olympic Committee sponsorship, making it the first USOC corporate patron to publicly extend its rights through the 2020 Games in Tokyo. Chobani CMO Peter McGuinness said the Olympic connection since 2012 has been effective in securing incremental retail p...

Read More

Tags: Olympics

More Stories

Earth To The NCAA

E arth to the NCAA ... Earth to the NCAA ... Come In! How could that overly righteous group of bureaucrats, currently in the midst of lobbying Congress for anti-gambling legislation and whose slogan, "Don't Bet On It," is plastered all over college teams' locker ...

Tags: Baseball, Boxing, Colleges, Golf, Olympics, Other News

BofA Ready To Run With Games

B ank of America will make the Olympics the primary theme of its fourth- and first-quarter brand campaign, and has signed U.S. athletes Bonnie Blair , Dan Jansen , Cammi Granato , Jonny Moseley and Kristi Yamaguchi as spokespersons. ...

Tags: Football, Hockey, Marketing and Sponsorship, Olympics

Coast To Coast

BOSTON Some oppose 2005 PGA tourney Some club members at the Country Club in Brookline, Mass., are opposed to holding the 2005 PGA Championship at their course. Certain club members told the Boston Herald that the course has just recently recovered from the 1999 ...

Tags: Baseball, Basketball, Coast to Coast, Colleges, Football, Golf, Hockey, Horse Racing, Motorsports, Olympics, Soccer, Sports Events

NBC's Quiet Pre-Olympic Push

E ven with world figure skating champion and proven marketing dynamo Michelle Kwan in the mix, a relatively subdued countdown to the 2002 Salt Lake Olympic Winter Games appears inevitable. There are multiple agendas at work. NBC , th ...

Tags: Olympics

Betting agency stock on a slide

Shares of Italian betting agency SNAI are down 60 percent this year, but it's no fault of the agency's favorite horse. SNAI acquired a 50 percent interest in champion trotter Varenne for $1.5 million a year ago. This year, Varenne (also owned by Dany ...

Tags: Horse Racing, International, Motorsports, Olympics, Soccer

Allstate's olympic package

J ust as corporate America was casting a frequently indifferent eye on the Olympics, along comes Allstate Insurance Co. with a major financial commitment to the U.S. Olympic team through 2004 and to the 2002 Salt Lake City Winter Games. ...

Tags: Olympics

For The Record

MARKETING NEWS   MARKETING ANDLICENSING AGREEMENTS The Antigua Group Inc. received apparel licenses for the 2001 PGA Championship and Ryder Cup . The deal will allow the Scottsdale, Ariz., company to produce and distribu ...

Tags: Baseball, Basketball, Football, For the Record, Golf, Olympics

Sponsor targets: Replace one, re-sign others

NHL Enterprises enters the league's off-season looking to replace one corporate partner while negotiating renewals with several others. "The strategy we've always had is fewer, broader, bigger relationships," said Andrew Judelson, vice president of corporate marketing for NHL Enterprises, th ...

Tags: Hockey, NHL, Olympics, Special Report

USOC weighs new foundation as fund-raising weapon after Salt Lake

F acing the prospect that corporate sponsor enthusiasm will diminish after Salt Lake 2002, the U.S. Olympic Committee is exploring a fund-raising strategy that would solicit contributions from individuals in exchange for membership status in a new ...

Tags: Olympics

NBC affils close to Games goal

N BC 's 13 owned-and-operated stations, offering local advertising time on the network's broadcasts of the 2002 Winter Olympics, is "a little over 60 percent to our sales goal of $121 million," said Gene Pizzolato , senior vice president of s ...

Tags: Baseball, Colleges, Horse Racing, Olympics, Soccer

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug