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USOC works to ramp up college connection

Published in SportsBusiness Journal on 10 / 17 / 16

When the U.S. Olympic Committee and its sports teams map out funding and strategy for the next four years, the NCAA feeder system will be a bigger priority than in the past. Sarah Wilhelmi, Team USA’s new collegiate partnership director hired in May, will be involved. Her job is to identify...

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Tags: Olympics

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