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L.A. Olympics aren’t a lock

Published in SportsBusiness Journal on 07 / 17 / 17

L.A. Mayor Eric Garcetti, IOC President Thomas Bach and Paris Mayor Anne Hidalgo last week. Photo by: GETTY IMAGES Assembled in front of the world media on July 11, Los Angeles Mayor Eric Garcetti ...

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More turbulence for USOC

I n the opening weeks of this new year it is distinctly possible that the U.S. Olympic Committee will again find itself shopping for a new chief executive officer and a new chief marketing officer. The scenarios are these: • CEO Lloyd Ward , hired in late 2001, has n ...

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Red Bull dives in the pool

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Full-body swimsuits better than ever

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'Worst ad market' recovers

W hile the overall U.S. economy struggled, television advertising had a recovery in 2002, and the sports television ad market rose right along with it. Competitive Media Reporting estimates that advertisers spent $4.17 billion on sports programming through the first nine months of 200 ...

Tags: 2002 Year in Review, ABC, ESPN, Football, Fox, Motorsports, NASCAR, NFL, Olympics, Wieden Kennedy

Rogge to visit New York

T he president of the International Olympic Committee arrives in Manhattan next week for his first Big Apple visit since New York was named U.S. candidate in the 2012 Summer Games host city race. New York was selected over San Francisco in a Nov. 2 vote. While no fo ...

Tags: ESPN, FIFA, IOC, Marketing and Sponsorship, Olympics

Women try to master Augusta

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Tags: 2002 Year in Review, Golf, Olympics, USOC

2002 Sports Business Timeline

After the trauma and tragedy of 2001, business took a step toward normalcy in 2002. Of course, normalcy isn't an unfailingly positive condition. The struggle continued to maintain interest in an increasingly fickle world, and to maintain marketing dollars in a down and difficu ...

Tags: 2002 Year in Review, ABC, Adidas, AEG, Athletes First, Atlanta Hawks, ATP, Baltimore Orioles, Baseball, Basketball, Boston Celtics, Boston Red Sox, Boxing, Buffalo Sabres, Carolina Hurricanes, CFL, Cincinnati Reds, Cleveland Browns, Cleveland Indians, Colleges, Dallas Mavericks, Dallas Stars, Detroit Lions, Detroit Red Wings, ESPN, FC Dallas, FIFA, Miami Marlins, Florida Panthers, Football, Fox, Golf, Hockey, Horse Racing, Houston Astros, Houston Rockets, Houston Texans, IMG, Indianapolis Colts, IndyCar, Kansas City Royals, Kmart, Los Angeles Angels, Los Angeles Galaxy, McCann-Erickson Worldwide Inc., Memphis Grizzlies, Miami Dolphins, MillerCoors, Milwaukee Brewers, Minnesota Twins, Minnesota Vikings, MLB, MLS, Montreal Canadiens, Morgan Stanley, Motorsports, NASCAR, Nasdaq, NBA, NBC, NCAA, New England Patriots, New England Revolution, New Orleans Pelicans, New York Giants, New York Knicks, New York Mets, New York Rangers, New York Yankees, News Corp, NFL, NHL, Oakland Raiders, Office Depot, Olympics, Orlando Magic, Palace Sports and Entertainment, Philadelphia 76ers, Philadelphia Eagles, Arizona Coyotes, Pittsburgh Pirates, Pittsburgh Steelers, Rolex, Samsung, San Antonio Stars, San Diego Padres, San Francisco 49ers, San Francisco Giants, Seattle Seahawks, SFX, Soccer, Sports Illustrated, LA Rams, Tennessee Titans, Toronto Raptors, USOC, Westwood One, WNBA, WTA, YES Network

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Going global brings out best

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