Featured Story

USOC plans compact WinterFest for ’18 Games

Published in SportsBusiness Journal on 09 / 25 / 17

The U.S. Olympic Committee will try a more compact 100-day schedule for its experiential marketing tour ahead of the 2018 Pyeongchang Winter Games after experimenting with nearly yearlong programs for the Sochi 2014 and Rio 2016 cycles. Dubbed “Team USA WinterFest,” the 13-city tour w...

Read More

Tags: Olympics

More Stories

NBC's Olympic plans

NBC is stretching its sports programming across five networks and two languages, with Telemundo set to carry both the Olympics and a new boxing series in conjunction with NBC. Aggressively adding new programming since not re-upping with the NBA, NBC will bring professional boxing back to b ...

Tags: Basketball, Boxing, Football, NBA, NBC, Olympics

USOC near Jet Set deal

J et Set Sports is close to completing a deal with the U.S. Olympic Committee that would give Jet Set category exclusivity as official ticket agent both among USOC sponsors and the general public, starting with the 2006 Winter Games. According to industry sources, USOC management ...

Tags: Adidas, ESPN, John Hancock, Olympics, SFX, USOC, Visa

Winning the gold medal — in chaos

T he U.S. Olympic Committee has been in turmoil these past several weeks over issues tied to the ethics of its chief executive officer. That would be enough to make people take notice under any circumstances. The focus factor deserves to be increased severalfold because turmoil ...

Tags: John Hancock, Olympics, Opinion, USOC

This Week's Cartoon

Click image to enlarge  

Tags: Olympics, Opinion, USOC

Will USOC woes hurt IOC?

T he chief executive of worldwide Olympic sponsor John Hancock Financial Services warns that looming sponsor revolt against the troubled U.S. Olympic Committee would have serious financial consequences for the Olympic Games as a global sports property. Fees are paid entirely to t ...

Tags: IOC, John Hancock, Marketing and Sponsorship, Olympics, USOC

USOC makes big donor pitch

The U.S. Olympic Committee mailed 500,000 donor solicitation letters Jan. 13, two weeks after media reports surfaced that a panel was reviewing an ethics misconduct allegation involving USOC Chief Executive Officer Lloyd Ward. Olympic swimming champion John Naber told SportsBusiness Journal ...

Tags: Olympics, USOC

Security challenges for Olympics

Despite its historical ties to the marathon, Greece is in a dead sprint to put its security plans in place for the start of the 2004 Summer Olympics in Athens. With 19 months before the opening ceremony, little has been finalized by Greece and the Athens 2004 Organizing Committee (ATHOC) to ...

Tags: IOC, Olympics

Senate panel to revamp USOC

The Senate Commerce Committee plans to begin work in mid-February on changing the governing structure of the U.S. Olympic Committee, an organization paralyzed by turf wars for more than a decade. Ward "If they can't clean up their own ...

Tags: Olympics, USOC

Sponsors watching USOC's troubles

R enewed scrutiny of the U.S. Olympic Committee's senior management and alleged ethical lapses might not be limited to pending inquiries by the Justice Department and Congress. Corporate executives poised to allocate millions of marketing dollars to Olympic sponsorship are watc ...

Tags: John Hancock, Johnson and Johnson, Marketing and Sponsorship, Olympics, USOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug