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McD’s about the kids in Rio

Published in SportsBusiness Journal on 07 / 25 / 16

After years of tinkering, McDonald’s believes it’s found a better way to execute its hallmark Olympic kids program: Make them stars in the opening ceremony and build a global activation around their adventures. The high-profile asset required an extraordinary concession to a sponsor b...

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Expos may head south

Major League Baseball is considering moving several Montreal Expos home games to San Juan, Puerto Rico, next season as part of its effort to take more regular-season games abroad. Executives from Major League Baseball and the Expos traveled to San Juan earlier this month to meet ...

Tags: Baseball, ESPN, MLB, Olympics, Soccer

All eyes on ski and snowboard group

Editor's note: This story is revised from the print edition. S ki season and renewal season arrive together this year, as the U.S. Ski and Snowboard Association engages in contract extension talks with Visa , a sponsor since 1986. The negotiations are a critical barometer for O ...

Tags: ABC, Marketing and Sponsorship, Olympics, Visa

USOC examines groups' actions

Olympic host city prospects New York and San Francisco are campaigning aggressively in this era of restraint. Because campaigning is narrowly defined, the USOC was forced to call a "review" meeting at its headquarters in Colorado Springs late last month. Anne Cribbs, head ...

Tags: Olympics, USOC

What happened to DC bid?

W hat a difference a vote makes. Consider the Washington-area Olympic Games bid organization. One vote apparently was the difference between the DC 2012 team gearing up for a lively campaign with New York and, instead, packing up to go out of business. The ou ...

Tags: IOC, Marketing and Sponsorship, NBC, Olympics, USOC

Hughes graduates with gold

N ew York high school student Sarah Hughes began her senior year this month, but her summer — and year — has been far from that of her teenage classmates. Hughes in February earned the Olympic women's figure skating gold medal at Salt Lake City, defeating longtim ...

Tags: Campbell Soup, GE, IMG, IOC, Ketchum Advertising, Marketing and Sponsorship, NBC, Olympics, USOC

Big names for Olympic golf?

I f the International Olympic Committee agrees later this year to add golf to its Summer Olympics program by 2008, it remains unclear whether Tiger Woods and Sergio Garcia will someday be prowling for a gold medal, or if the field will be lesser-known golfers still hoping to ...

Tags: Golf, IOC, Marketing and Sponsorship, NCAA, Olympics, Reebok

Some sports booted from Beijing?

While recommending that rugby and golf get into the Olympics in 2008 ( see related story ), the International Olympic Committee's program commission suggested in its recent report that several sports get the boot from Beijing, among them baseball and softball. The commission said th ...

Tags: Baseball, IOC, Olympics

Big names help make NYC and San Fran finalists

An American panel that kept New York and San Francisco alive in the 2012 Olympic bidding process could not ignore one glaring reality: The international race for the right to be Olympic host city 10 years from now is certain to be a showdown among world-famous marquee names. When th ...

Tags: Olympics, USOC

Coast to coast

ATLANTA Gladiators armed with name Gwinnett County's new East Coast Hockey League team is now armed for combat — with a name. The name and logo for the Gwinnett Gladiators were recently unveiled. The Gladiators name was chosen from among more than 2,50 ...

Tags: ABC, Adidas, AHL, Baseball, Basketball, Buffalo Bills, Cincinnati Bengals, Coast to Coast, Colleges, ECHL, Miami Marlins, Florida Panthers, Football, Fox, Hockey, Houston Texans, Milwaukee Brewers, Milwaukee Bucks, Motorsports, NASCAR, NBC, Office Depot, Olympics, Pittsburgh Steelers, Reebok, San Diego Chargers, San Jose Sharks, St. Louis Cardinals, Tampa Bay Buccaneers, Toronto Maple Leafs

Being host city about money

A fter months of thick, glossy reports, detailed presentations and facility tours from coast to coast, the process to identify the best 2012 Olympic Games host city candidate from the United States still revolves around money. Is Houston too hot in July? Is New York's plan too ris ...

Tags: Campbell Soup, IOC, Olympics, SFX, USOC

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