Featured Story

McD’s about the kids in Rio

Published in SportsBusiness Journal on 07 / 25 / 16

After years of tinkering, McDonald’s believes it’s found a better way to execute its hallmark Olympic kids program: Make them stars in the opening ceremony and build a global activation around their adventures. The high-profile asset required an extraordinary concession to a sponsor b...

Read More

Tags: Olympics

More Stories

11/04/02
Peter Carlisle

Carlisle W hile Kelly Clark, Chris Klug and Ross Powers were busy proving the might of what has become a U.S. snowboarding juggernaut during this year's Salt Lake City Winter Olympics, the second career of a former English major f ...

Tags: Burton Snowboards, Forty Under 40, Olympics, USOC

11/04/02
Mark Lewis

S alt Lake City's 2002 Olympic Winter Games accountants recently acknowledged an error. As the organizing committee moved closer to an Oct. 31 shutdown, an official said the Games' projected budget surplus would not be $56 million. This admission came swiftly because it turns ...

Tags: Forty Under 40, NBC, Olympics, USOC

11/04/02
Anucha Browne-Sanders

Browne-Sanders A college basketball standout at Northwestern who went on to play for the U.S. National Team, Anucha Browne-Sanders has always wanted to work in sports. In fact, she would have gone directly from the basketball ...

Tags: Basketball, Forty Under 40, New York Knicks, Olympics

10/28/02
USOC controversy golf related

T here are times when U.S. Olympic Committee insiders are not entirely disappointed that the American public pays little attention to the USOC and its political ebb and flow. Times like these. In a year that saw U.S. Olympic fortunes soar at the Salt Lake Winter Games, where athletes a ...

Tags: IMG, Marketing and Sponsorship, Olympics, USOC

10/21/02
New swimming event organized

I n this lull between Olympic Games and amid mixed economic news, one organization governing an Olympic sport found testing the waters of corporate sponsorship a less-than-icy experience. USA Swimming, whose athletes accounted for one-third of the American medal haul at the 2000 Sydney Ga ...

Tags: Campbell Soup, ConocoPhillips, Marketing and Sponsorship, Mutual of Omaha, NBC, Olympics, USOC

10/21/02
Nike to sell book in stores

"Sole Provider: 30 Years of Nike Basketball," a profusely illustrated book on the history of Nike's basketball sneakers and its athletes, hits retail in mid-November. It's the latest media project from the Content Partnership department at Nike, a relatively under-the-radar unit responsible f ...

Tags: Basketball, NBC, Olympics

10/14/02
Coast to coast

ATLANTA Georgia Dome adopts 'ticketFast' Fans attending events at the Georgia Dome can now order tickets online and still avoid the will-call window. The Dome has adopted Ticketmaster's "ticketFast," which lets people ordering online print out a ticket. "Folks buy their ti ...

Tags: Atlanta Braves, Baseball, Basketball, Buffalo Bills, ClubCorp, Coast to Coast, Colleges, Detroit Pistons, ESPN, Football, Fox, Golf, Hockey, Indianapolis Colts, Kansas City Chiefs, Kroger, Miami Heat, Milwaukee Brewers, Minnesota Twins, Minnesota Vikings, Motorsports, Nashville Predators, Oakland Raiders, Olympics, Pittsburgh Penguins, Pittsburgh Steelers, San Francisco Giants, USOC, Verizon, Washington Capitals, WTA

10/14/02
Soccer mom on Olympic mission

Many thought Martha "Marty" Mankamyer would serve as a caretaker when she was elected U.S. Olympic Committee president in August. After all, she was there only because Sandra Baldwin had to resign over inaccuracies in her résumé. But those people did not know Mankamye ...

Tags: Olympics, Soccer, USOC

10/14/02
Champion uses sport to heal hearts

T he little girl, immersed in a kids' soccer game on a dusty, rock-pitted African field, yelled at a teammate, calling for the ball. She did what? People who knew her realized that she was one gritty 5-year-old, all right, determined to compete even though peg-legged. Running as ...

Tags: New Jersey Devils, Brooklyn Nets, Olympics, Soccer

10/14/02
Wards Speaks On Augusta

L loyd Ward 's membership in the males-only Augusta National Golf Club only a few years ago might have been hailed as a feather in the cap of the U.S. Olympic Committee's first black chief executive. Instead, in 2002, it was quickly becoming a thorn in his side. Before Ward sent a l ...

Tags: Audi, ESPN, Golf, Olympics, USOC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug