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Going for Gold

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Photo: GETTY IMAGES Jamie Anderson Snowboarding Agents: Amy Stanton and Denege Prudhomme, Stanton & Co. Portfolio: Audi, Beats, Comcast, Dakine, Dragon Herbs, Gnu, GoPro, Kettle...

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Tags: ING, GE, Audi, Comcast, GoPro, Oakley, Visa, CES, Toyota, IMG, Red Bull, Rolex, Under Armour, Olympics, Samsung, BMW, Bridgestone, Coca-Cola, Ping, SEC, Figure Skating, AEG, Kellogg, Nike, United Airlines, Media, Hockey, Bauer, Champion, Champions, Hershey, ACC, CHL, CAA, Ally, Cialis, In-Depth

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NYC 2012 not fazed by scandal

No one would have blamed NYC2012 President Daniel Doctoroff for being a little tense leading up to last month's visit to New York by International Olympic Committee President Jacques Rogge. After all, Doctoroff is trying to woo the international authority on behalf of a country seemingly o ...

Tags: IOC, Olympics, USOC

Opinions vary on USOC sponsors

The recent U.S. Olympic Committee executive scandals are as ugly as any in recent sports memory, unless you consider the International Olympic Committee scandals of four years ago. Either way, you have to wonder why do IOC and USOC sponsors stick around? And why have they been so silent dur ...

Tags: IOC, John Hancock, Olympics, USOC, Visa

Future USOC leaders?

The following individuals have been identified by USOC observers as potential candidates for CEO of the organization. Michael B. Lenard Current position: Managing director of private equity, William E. Simon & Sons Olympic experience: Former vice president, USOC ...

Tags: Olympics, USOC

Complete For The Record

MARKETING NEWS MARKETING AND LICENSING DEALS Chattanooga, Tenn.-based Chattem Inc. , signed a three-year deal with NBA player Shaquille O'Neal to endorse the company's line of Icy Hot topical analgesics. Atlanta-based Strategic Asset Marketing and Boyne USA Resorts sig ...

Tags: AutoZone, Baseball, Basketball, Boston Celtics, Buffalo Sabres, Chicago Blackhawks, Chicago Cubs, Chicago White Sox, Colleges, ECHL, ESPN, Football, Fox, Golf, Hockey, Minnesota Timberwolves, MLB, Motorsports, NBA, NCAA, New Orleans Saints, NFL, Oakland Raiders, Olympics, PepsiCo, Soccer

Complete For The Record

MARKETING NEWS MARKETING AND LICENSING DEALS Birmingham, Ala.-based Barber Motorsports Park and Talladega Superspeedway agreed to a marketing partnership. Barber Motorsports Park will place displays inside the speedway for the Winston Cup Series race April 3-6. The GM ...

Tags: And 1, Atlanta Hawks, Baltimore Ravens, Baseball, Basketball, BlueCross BlueShield, CCM, Chicago Fire, Colleges, DC United, Electronic Arts, Fila, Football, Golf, Hockey, Houston Texans, LPGA, Minnesota Timberwolves, MLB, Motorsports, NCAA, New York Giants, NHL, Olympics, Soccer, Tampa Bay Buccaneers, Tampa Bay Lightning, Toronto Raptors, USGA, WNBA

Experts grade the beer sector

David Abrutyn Vice president IMG Consulting T he beer category is a key driver of the sponsorship economy. Anheuser-Busch remains king. Its presence in global properties, volume of league/team programs and unparalleled purchasing power are desired by all. With Dale Earn ...

Tags: Baseball, Football, Hockey, MillerCoors, MLB, Motorsports, NASCAR, NCAA, NFL, NHL, Olympics, Soccer

Experts grade the fast-food sector

Alex Nieroth Principal/founder Velocity Sports & Entertainment F or fast food and sponsorship marketing, it's no longer "Fast Times at Ridgemont High." The category has matured, and intense competition has the players focused on price wars and product versus toys an ...

Tags: ATP, Baseball, FIFA, Football, Golf, Hockey, IndyCar, LPGA, MLB, Motorsports, NASCAR, NFL, NHL, Olympics, PepsiCo, Pizza Hut, Soccer, Subway, WTA

Ward resigns from J.P. Morgan board

A finding that Lloyd Ward violated the U.S. Olympic Committee's code of ethics cost him more than his job as chief executive. Ward Ward last week resigned from the board of directors of J.P. Morgan Chase & Co. A company bylaw requi ...

Tags: Olympics, USOC

Beijing gives A-B a taste for IOC deal

The intoxicating sponsorship potential of the 2008 Beijing Olympic Games has Anheuser-Busch exploring a new global beer category under the International Olympic Committee umbrella, beginning in 2005. A senior Anheuser-Busch marketing executive said the St. Louis-based brewer is seriously c ...

Tags: IOC, John Hancock, Olympics, Panasonic, Samsung, Swatch, Visa

Pfizer parts ways with IOC

G lobal pharmaceutical maker Pfizer severed ties as exclusive sponsor to the International Olympic Committee's Medical Commission earlier this year. Since 1994 and through the 2002 Salt Lake Games, Pfizer had underwritten the yearly IOC World Congress on Sport Sciences, an Olym ...

Tags: FIFA, IOC, Marketing and Sponsorship, Olympics, Pfizer, USOC

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