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USSA seeks unity in rebranding

Published in SportsBusiness Journal on 06 / 19 / 17

The U.S. Ski & Snowboard Association is rebranding to unify the diverse array of sports it oversees and present a single identity to sponsors, fans and donors. The organization will now identify itself as simply U.S. Ski & Snowboard, and has introduced a single enterprise logo and three n...

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Tags: Olympics

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Beijing ready for the world

A lthough you may not be crazy about jellyfish, a take-out delicacy in Shanghai, I'll bet you five peanut-butter-and-jellyfish sandwiches to one slice of baklava that China is ready for the 2008 Olympics before Greece has pulled itself together for the Games of 2004. This is really ...

Tags: ATP, Olympics, USTA

Event profile: 2003 Winter X Games

The seventh annual Winter X Games begins on Thursday in Aspen, Colo., and is scheduled to run through Sunday. Broadcast plans call for coverage on ABC, ESPN and ESPN2, with more than 17 hours of original programming. All gold and associate sponsorship opportunities for the event are sol ...

Tags: Olympics

Coast to coast

ATLANTA Heatley bobblehead distributed Heatley doll The first 6,000 fans to enter the Atlanta Thrashers-Boston Bruins game Jan. 17 received a voucher for a Dany Heatley bobblehead, courtesy of Solarcom, a Sun Microsyste ...

Tags: ABC, AHL, Baseball, Boston Bruins, Chicago Fire, Coast to Coast, Colleges, Detroit Tigers, ESPN, FC Dallas, Football, Fox, Golf, Hockey, IndyCar, Milwaukee Bucks, Minnesota Timberwolves, Motorsports, National Lacrosse League, NBA, NBC, NCAA, Olympics, Philadelphia 76ers, San Francisco Giants, Soccer, Tampa Bay Buccaneers, Toronto Raptors

Wong retains Houston attorney

A Houston attorney whose past clients include Enron Corp. whistleblower Sherron Watkins has been retained by the U.S. Olympic Committee's chief marketing officer, Toby Wong . Philip Hilder confirmed to SportsBusiness Journal that he is Wong's lawyer, but said he was "not at ...

Tags: Adidas, Marketing and Sponsorship, Olympics, Swatch, USOC

IOC to take media bids for ’10, ’12

The International Olympic Committee will likely take bids on media rights to the 2010 and 2012 Games in the first half of this year, prior to announcing the site of the 2010 Olympics in the fall. Officials from the IOC met with network representatives in New York City last week, getting fe ...

Tags: ABC, Fox, GE, IOC, NBC, Olympics, Samsung, Visa

Sportvision fills key sales position

Sportvision has named sales veteran Tom Worcester executive vice president of sales and marketing, its first major hire since Sportvision merged with Ignite Sports to create the new company in December. Worcester will head a four-person sales staff responsible for pitching the company's ...

Tags: Baseball, MLB, NBC, Olympics

Sportslink helps travelers

C raig Friedman knew jet lag would be an issue when he flew to Japan last month for a two-day visit to give a talk to an international gathering of strength and conditioning coaches. Friedman, who works at the Athletes' Performance training center in Tempe, Ariz., figured he could to ...

Tags: Football, Olympics, Tampa Bay Buccaneers, WTA

More turbulence for USOC

I n the opening weeks of this new year it is distinctly possible that the U.S. Olympic Committee will again find itself shopping for a new chief executive officer and a new chief marketing officer. The scenarios are these: • CEO Lloyd Ward , hired in late 2001, has n ...

Tags: ABC, Adidas, Fox, IMG, IOC, Marketing and Sponsorship, NBC, Olympics, Swatch, USOC

Red Bull dives in the pool

Ed Moses, in an ad for Speedo, is alternative enough, agent says. Olympic swimmers Amanda Beard and Ed Moses signed two-year endorsement contracts with Red Bull North America Inc., the maker of energy beverages, for a period tha ...

Tags: Olympics

Full-body swimsuits better than ever

When they were introduced, full-body swimsuits were the most significant legal performance enhancer ever to hit competitive swimming. The newest versions are expected to lower times even further. The suits, first made by Speedo and Adidas, were worn by the vast majority of medal winne ...

Tags: Adidas, Olympics

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